This presentation is about the segmentation,targeting,positioning of ITC Hotel and also about its branding.

1. STP Of ITC Hotels
Presented by:
Abhishek Kyal

2. ITC HOTELS
ITC Hotels was the first hotel chain in the mid
1980’s.
ITC hotels owned and operated 100 hotels in 75
locations.
ITC Hotels has one of the most extensive art
collections in India.

3. SEGMENTATION
Geographical – Urban Area
Demographical – High Income people
Psychographic – Life style
FEEL GOOD – Hospitality and ambiance

4. TARGETING
High Income Families.
Couples both Indians and foreigners.
business travellers.
Corporate – Meeting & Events

5. Perceived quality
Perceived price

6. BRANDING
ITC Hotels presents the GREENEST LUXURY HOTEL CHAIN
in the WORLD.
Tagline – “RESPONSIBILITY LUXURY”
ITC Hotels is an exemplar in sustainable hospitality with
all its premium hotels being LEED® Platinum certified
The group today operates under FOUR distinct brands:
Luxury Collection Hotels
Sheraton Hotels
Fortune Hotels
Welcome heritage hotel

7. THANK YOU