The document proposes a new service called Caring Your Appliances that provides customized annual maintenance contract plans for customers' electronic devices. It will offer on-site maintenance and repairs for appliances, computers, AC units, and other electronics. Customers can choose between three different plan levels and receive 24/7 service within 3 hours. The business aims to target medium to high income individuals, corporations, schools, and other institutions by offering flexible service options and competitive pricing.

1. Abhishek Kyal
PGCM4/1401
Caring your
appliances
.com

2. People have
many electronic
appliance in home
or at their office.
No time to main-
tain All electronics
and gadgets.
People don’t have
technical
knowledge about
devices
Provide them on
door service for all
electronic devices
under one roof.
CURRENTLY ONLY LIMITED SERVICES
ARE AVAILABLE WITHOUT ANY FLEXI-
BLE PLAN AND ALL ELECTRONICS UN-
DER SAME CONTRACT.
WE WILL PROVIDE CUSTOMISED PLAN
AS PER THE NEED AND SERVICE RE-
QUIRED BY THE CUSTOMER, BASICAL-
LY DIVIDED INTO THREE PLANS.
ANNUAL MAINTENANCE CONTRACT SERVIES INCLUDE AMC
PLAN FOR YOUR CAR, COMPUTER OR ANY OTHER IT RELATED
DEVICES AND FOR YOUR HOME APPLIANCE WHICH INCLUDES
AIR CONDITION, PURIFIER, WASHING MACHINES ETC.
BIG IT AND OTHERS CORPORATE
MID AND HIGH INCOME FAMILIES
OTHER INSTITUTION SUCH AS
SCHOOL AND COLLEGES
INFOGRAPHICS CREATED BY : ABHISHEK KYAL | UNIVERSAL BUSINESS SCHOOL | PGCM4/1401 | NEW RETAIL CONCEPT | SUBMITTED TO PROF. BIBHAS BASUMANTRAY |
REGISTESTRA-
TION
THROUGH
ONLINE/
TELEPHONE
RECEIVE CON-
FIRMATION
THROUGH
EMAIL/
TELEPHONE
DESIGN AN
AMC PLAN AS
PER THE CUS-
TOMER NEED
& APPLIANCE
IDENTIFY THE
ASSETS IN
CONTRACT
PROVIDE SER-
VICE AS PER
THE OMTRACT
AFTER RECEIV-
ING THE PAY-
MENT
RECEICE PAY-
MENT AND PRO-
VIDE CUSTOMER
CARE/ COM-
PLAINT NUMBER
COMPITITIVE ADVANTAGE
27/ 365 DAYS SERVICE 30 DAYS MONEY BACK IF
NOT SATISFIED
MAXIMUM SATISFIED
CUSTOMERS
ONLINE ACCESS AND
RENEW CONTRACT
Caring your
appliances

3. KEY PARTNERS
- BANKS FOR PAYMENT GATE-
WAY SERVICES.
- IT SERVICE PROVIDERS FOR
MANTENENCE OF WEBSITE.
- REPAIR HOUSES
COST STRUCTURE :
- MAINTAINING WEBSITE
- LABOR AND TECHNITION COST
- TOOLS AND OTHER EQUIPTMENT.
REVENUE STREAMS :
 ANNAUL CONTRACT FOR MAINTENANCE SERVICES.
 SALE OF SPARE PARTYS
 ADVERTISMENTS IN WEBSITE.
VALUE
PROPOSITION :
- DOOR STEP SERVICE.
- FLEXIBLE SERVICES
AND DIFFERENT ANNU-
AL PLANS.
- 24/365 DAYS SERVICE.
KEY ACTIVITIES :
- PROVIDING MAINTENANCE
SERVICE AS PER CONTRACT.
- ANNUAL CONTRACT.
- REPAIRS AND SPARE PARTS
CHANGES
KEY RESOURCES :
- TECHNICAL TEAM FOR CUSTOMER
SUPPORT.
- PROPER I.T INFRASTRUCTURE.
- VANS FOR TRANSPORT.
CUSTOMERS
SEGMENT :
- MEDIUM AND
HIGH LEVEL INCOME
GROUP.
- INSTITUTIONS
… (SCHOOL, COLLEGES)
- CORPORATE HOUSES
AND SHOWROOMS.
CHANNELS :
- COMPANY
SERVICE VEHICLE..
- REACH THROUGH WEBSITE AND TOLL
 FREE NUMBER.
 - REACH WITHIN 3 HOURS*.
RELATIONSHIPS :
- CUSTOMISED SUPPORT.
- DIRECT FEEDBACK/ SUGGESTION
- ONLINE SOCIAL MEDIA PAGE.
INFOGRAPHICS CREATED BY : ABHISHEK KYAL | UNIVERSAL BUSINESS SCHOOL | PGCM4/1401 | NEW RETAIL CONCEPT | SUBMITTED TO PROF. BIBHAS BASUMANTRAY |