1. Lonny Cotham
U.S. Citizen
6414 Cayuga Ct.
Sun Valley, NV. 89433
Phone (775) 674-2610
Objective: Bus iness Management
Work History: 2001- 2014 Office Max Incorporated, Reno NV.
Store Team Leader, District Training Store Manager,
Store Manager
 Manager with Proven Track Record of Successfully Managing People, Maintain
Accountability in a Fast Paced Positive Work Environment , Delegate, Coach,
Develop and Motivate Employees to Achieve Expected Results.
 Leveraged Comprehensive Knowledge and Understanding of Products and Services
to Meet Customer Needs, Create a Competitive Advantage, and Promote Business
Growth.
 Overseen Presentation Standards, Organization of Sales Floor and Overstock
Placements, Kept Clean Facilities and High Housekeeping Standards.
 Managed and Analyzed Sales Data, Created Sales Plans and Ensured that Sales Plans
were Achieved or Exceeded.
 Ensured Adherence to Audit Compliance, Policies, Procedures, and Loss Prevention
& Safety Standards.
 Expert in Profit and Loss Management, Consistently Managed Inventory and Costs
Controls to Ensure Financial Parameters were Met or Exceeded.
 Organized Staff, Including Recruiting and Staffing Changes and Performance
Management Processes, Managed Employees Performing Activities in Multiple
Disciplines.
 Facilitated Training for all levels of Management, Supervisors and Sales Associates
in a Districts of up to 24 Stores. Communicated Company Culture, Vision, Goals,
Procedures, and Sales Messages to Personnel in Support of the Company Brand.
 Managed all Processes of Opening New Locations within the Districts , Able to Build
New Business and Communicate Sales Trends as Basis for New Business Expansion
Including Increasing Site Customer Base, Developing and Implementing Site
Specific Promotions and Merchandise.
Qualifications:
• Business minded, evaluates the current successes and opportunities of business units, develop and
execute business plans, develop organizational and technical strategies, use innovation and strategic agilities to
grow and maintain effective customer rapport, implement plans of action to correct opportunity areas while
continuing to improve current successes.
• Goal oriented, works with a sense of urgency, takes initiative, manages gaps, develops and motivates
employees, divides and sets obtainable stretch goals to each employee under supervision , provided overall
planning, direction and control within assigned facilities. This process enabled consistent delivery of objectiv es set
personally, those set by superiors and the company.
• Team leader, believe that developing the right team, holding self and work team accountable and through
team concepts we can effectively achieve the set company expectancies. Using the above a ttributes has allowed
successful reaching of budgeted objectives, inventory control, expense management, and ultimately achieve
operating and financial goals.
• Experienced in multilevel and multiple unit management, District alignments included Northern
California, Northern Nevada, Idaho, Utah, Montana and Wyoming.
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2. Lonny Cotham 2
1995-2001 Wards Incorporated, Stockton, CA. / Reno, NV.
Retail Store Manager, District Automotive Training Manager, Electronics
Manager, Auto Store Manager
 Duties have included, Customer Service and Merchandise Sales,
Merchandise Presentation, Supervision and Counseling.
 ASE Certified in Steering, Suspension and Brakes, IMACA Certified.
 Payroll Management, P & L Assessment and Management.
 Developing Sales and Budget Proposals.
 Managing Sales and Margin Goals.
 Training Manager and Facilitator.
 Facilitated training to all Levels of Wage and Management Associates.
 Successfully obtained Sales Objectives and maintained Budgeting Plans.
 Effective Manager able to Manage Various Businesses.
 Evaluate the Strengths and Opportunities of a Business and set in place
plans of action to enhance Productivity and Profitability.
 Managed my facility to the #1 Net Income Dollar per sq. ft. Store in the Company
with a 16.98% Controllable Income Line and 8.56% Net Profit.
 Over 125 Employees including salaried Management and hourly Associates under
my Direct Supervision.
1991-1995 Winston Tires Company, Sacramento, CA.
Automotive Training Store Manager, Automotive Store Manager, Assistant
Automotive Store Manager
 Started with this company as an Assistant Manager and within six months, promoted to
Store Manager.
 Successfully managed four stores during employment and subsequently promoted
to Training Store Manager.
 Duties included the following: Customer Service, Sales, Supervision, Payroll
Management, P & L Reviews, Budgeting Control, Inventory Control, and Maintaining
Audit Constraints.
 Interviewing and Hiring, Sales and Management Training.