1. Andrew Evenden
Secaucus, New Jersey 07094
Cell: 347-761-5257 : andrewevenden@me.com
Career Overview
An experience retail professional who has worked for brands which represent the highest stand-ards
of people, product and especially service service. Performed store management roles, with
accountability for up to $25 million in sales, oversaw 120 hourly employees and 7 management
team members. Transitioned into a corporate role managing the Operations & Marketing func-tions
for a Store chain of 25, which exceeded $200 million in sales across 8 countries.
Core Strengths
Budget Management P&L analysis
Events Planning Strategic Planning
Relationship Building Performance Management
Servant Leadership Market analysis
Operational Agility Planning/implementation in new store markets
Business development Management of merchandising and creative teams
Accomplishments
• Member of the team that created/implemented new Store openings in four different coun-tries
• Orchestrated the change of a mystery shop program from one vendor to another from in-ception
to roll out which resulted in better guest experience and cost saving
• Responsible for the development and execution of the 250 year anniversary celebration of
the Hamley’s brand
• Recruitment and development of 3 marketing/events coordinators who supported the flag-ship
locations.
• Part of development team for ‘Project Go’, which reorganized all operational functions of
the business. Designated Store Manager who was charged with the effective rollout to the
District Manager team across Europe.
 Opening manager for the Hamleys stores in Jordan, Dubai, Cyprus and Russia
Work Experience
Equinox Health Clubs - February 2013 to current day
General Manager 43rd Street
• Manage the revenue generation of over $11million dollars
• Develop and manage a sales force to drive member growth
• Manage Industry leading fitness professional to get members results
• Develop the non revenue department to increase member visits and reduce attrition
• Manage the site specific marketing strategy to profile the club in midtown New York
• 10 direct reports including assistant general manager, personal training manager etc.

2. • Operational centre of excellence used by the Regional to develop managers
• Venue of Pilates and Personal training academy
Assistant General Manager Rockefeller Centre
• 2 direct reports
• Responsible for member experience
• Day to day operational management of Front desk, maintenance, spa and Pilates
• P&L accountability
Hamley's – February 2007 through September 2012
Operations & Marketing Manager
• P&L accountability for four different cost centres, totaling $15 million (marketing, opera-tions,
outlet and franchise)
• Responsible for in-store procedures, including the re-design of inventory process which
resulted in a shrink reduction of 50%, approximately 1% of sales
• Managed the successful opening of Scrumpalicious (confectionary shop) at Hamley flag-ship
store which included merchandising, staff training, and product logistics.
• Engineered the company marketing plan, which included social media, direct mail, in-store
events/media for owner operated and franchise partnered locations. Monitored to ensure
consistency in execution of brand guidelines allowing for optimal customer experience.
• Leader of weekly analysis meeting with Store Leaders. Dissected KPI performance, prod-uct
sell through and in Store promotions, re-directing business strategy as appropriate to
ensure optimal performance sales results.
 Coordinated the marketing strategy across 5 countries
Franchise Sales Developer
• Managed the successful opening of 3 Stores in Jordan and Dubai, increasing comp store
sales by over 10% in these businesses
• Consul tant to the franchisers of the India, Russia and Cyprus markets to preserve the in-tegrity
of the Hamley’s brand
• Team member who did market entry research and vetted business partners in Vietnam,
Malta, Turkey and Canada
• Responsible for ensuring that brand standards and values are represented in each fran-chise
location
• Developed training materials to share with franchisers so there was a consistent execution
of product and service across all locations.
Visual Merchandising Manager
• Accountable for visual merchandising standards and display in 9 local Stores. Conducted
Store visits and walk rounds with executive leaders, determining product placement and
visual design for entire chain
• Oversaw the visual merchandising component of Store openings, including space alloca-tion,
fixture placement and layout design
• Charged with the planning of all new store openings from a visual merchandising perspec-tive.
Including fixture design, placement in individual location, in store staff training, and
management of opening support team
• Responsible for all Store maintenance, allocation of resources, timely completion of work,
and budget constraints
• Work with third party vendor for installation of in store displays and training
Floor Manager

3. • Responsible for $25 million in sales over 2 floors in a $110 million flagship location
• Achieved sales growth consecutively over 3 years overseeing the business
• Reduced individual floor shrink results from 2.5% to .9% of sales
• Leader of 7 managers and 120 hourly employees
• Hired and developed 3 leaders who were promoted
Timberland – February 2005 through October 2005
Store Manager
• Store Manager of $6.5 million dollar flagship location
• Store was European brand showroom for wholesale business
• Leader of brand standards and execution
Disney Store – October 1995- February 2005
Store Manager, Assistant Store Manager, Lead Cast Members
• Capitalised on commercial opportunities and take independent action to make responsible
and environmentally friendly business decisions
• Establish collaborative partnerships with critical business partners
• Managed multiple priorities through time management, prioritisation and organisational
skills
• Professional presence and confidence to command the attention and influence of others
through inspirational communication
• Project work including new store openings, new store intranet launch, ‘Project Go’ setup
and launch to European District Managers