Brian Buffo has over 30 years of experience in sales, customer service, and management. He has owned two companies, The Off Road Choice and Cooperative Media, and has worked in outside sales roles in the motorcycle and media industries. His experience includes roles in parts sales, service management, retail store management, and sales management. He has strong skills in time management, organization, customer service, and database management programs like FileMaker Pro and QuickBooks.

1. Brian Buffo
714 Lucas Ct
Evansville WI 53536
offroadchoice@aol.com
309-635-1333
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Profile
Sales representative and small-business owner with 30 years career experience in sales, customer service and management
achieved from owning two companies, The Off Road Choice and Cooperative Media, and outside sales in the motorcycle
industry and media sales. Experiences have led to personal accomplishments, new clients, and extensions of contracts. Key
strengths include effective time management, organizational, and multi-tasking skills. Ability to deal with customers and
prospect new business. Proven forecasting and customer service skills. Technical strengths include Filemaker Pro data man-
agement program, Quickbooks Point of Sale and Light Speed.
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Professional Experience
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Parts Unlimited (LeMans Corp) (2/2015-8/2016)
Janesville WI
RSM, Central West Region
• Primary responsibility is to prepare, motivate, train and manage sales reps to be successful.
• RSM travels with each rep at least 4 times per year.
• Review rep’s use of 6 steps of selling, 1)Greeting, 2)Solve problems, 3)Show New Products, 4)Present programs, 5) Mer-
chandise , Maintain, and Inventory, 6)Sell Something!
• Review use of tools on hand, ie...Programs, Samples, Purchase history, Catalogs, Promotional literature, etc.
• Weekly activity reports to NSM...Sales number, Reps traveled with, Dealers visited, Rep evaluation
• Review Rep weekly activity reports
• Quarterly Itineraries in advance to NSM
• Review “Sales by rep” and Vendor Sales” reports. Are we getting the job done?
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Automatic Distributors (6/2013-10/2014)
Bangor Maine
Outside Sales Rep. Central IL Territory
• Constantly searched for perspective new cients within my sales territory, contacting all perspective clients on a regular
basis while patiently selling them on our company’s products and services.
• Built rapport with potential customers and new customers, while expanding product lines purchased by each customer
• Maintained great inter-personal relationships with clients
• Dealt with customers’ daily concerns and questions
• Introduced new products as well as revisiting existing products in an effort to educate customers and build sales
• Expanded knowledge of products sold to better assist my customer’s buying decisions.
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The Off Road Choice (4/2006-5/2012)
Washington, IL
Owner/Store Manager
• Planned, forecasted, and tracked sales, costs and business performance.
• Identified current and future customer requirements by establishing rapport with potential and actual customers and other
persons in a position to understand service requirements
• Managed cash and payment systems
• Reconciled cash with sales receipts, preparing a daily record of transactions and maintaining operating records
• Planned and implemented merchandising, layout and customer traffic flow to maximize sales, customer satisfaction, ap-
pearance, image and ergonomics for customers
• Managed selling and customer service activities and staff competence in these areas, optimizing and sustaining sales per-
formance, profitability and customer satisfaction

2. • Managed costs and overheads, and all factors affecting the profitable performance
• Managed inventories, ordered and replenished merchandise
• Maintained relationships with sales representatives
• Attended trade shows and educational workshops
• Maintained professional and technical knowledge by reviewing professional publications and establishing personal net-
works
• Enhanced up to date knowledge on new products, procedures, services and tools
• Achieved financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating
corrective actions
• Formulated pricing policies by reviewing merchandising activities; determining additional needed sales promotion; au-
thorizing clearance sales; studying trends
• Marketed merchandise by studying advertising, sales promotion, and display plans
• Planned and implemented advertising and promotional strategy and activities
• Managed upkeep and condition of all equipment, fixtures and merchandise on premises
• Managed, maintained and reported as necessary all merchandise and non-merchandise stock
• Secured merchandise by implementing security systems and measures
• Served customers and dealt with concerns and questions
• Managed and motivated staff, trained and developed staff, and ensure relevant HR procedures are followed
• Completed store operational requirements by scheduling and assigning employees
• Managed and maintained effectiveness of IT and other essential in-store systems
! !!!Cooperative Media (6/1994-current)
Washington, IL
Owner
• Grew business by 500% over 8 years
• Filed co-op advertising claims for retailers throughout the United States
• Tracked and documented over 2 million dollars of corporate advertising on a yearly basis
• Managed thousands of rebate claims per year, totaling over one million dollars in reimbursement to dealers and contrac-
tors
• Designed and developed co-op advertising programs for a variety of clients including
o Armstrong Flooring Ceramic Tile Devision (1994-1997)
o Armstrong Carpet Division (1996-1998)
o Armstrong Vinyl Flooring Division (1995-2000)
o Purina Mills Inc. (1999-2005)
Co-op advertising program
Reviewed dealer ads and reimbursed advertising expenses for client’s products
Improved quality of dealer ads by working to educate them on quality advertising.
Created custom data base program to track all ads and payments as well as funds accrued by each dealer.
Detailed reporting was created within the program for distribution to regional sales personel.
• Designed and developed retail Incentive program for:
o Armstrong Vinyl Flooring division (2000-2003)
Salesperson spiff program for several thousand flooring salespeople nationwide
Reviewed spiff forms submitted for accuracy and proper documentation, then paid via check and debit
card
Thousands of satisfied salespeople received hundreds of thousands of dollars in “spiff” money.
Created numerous relational databases to track all products, incentive claims, payments, and reports for
corporate and regional reps
• Designed and developed Contractor Rebate program for:
o CertainTeed Roofing products (2004-2011)
o CertainTeed Siding products (2005-2011)
o CertainTeed Deck and Rail products (2006-2011)
o CertainTeed Fence products (2008-2011)
Rebate programs for thousands of contractors nationwide
Reviewed rebate forms submitted for accuracy and proper documentation. Contractors were paid via
debit card
Hundreds of thousands of dollars paid each year to contractors as incentive to continue using clients
products.
Created numerous relational databases to track all products, rebate claims, payments, and reports for cor-
porate and regional reps

3. !• Recruited responsible employees
• Managed company through every cycle of economic change to gain a strong position in the market
• Administrated different sections and department of the business
• Maintained great inter-personal relationship with clients
• Attended annual meetings with client to review effectiveness of programs
• Managed and maintained effectiveness of IT and other essential systems
!Midwest Television (12/1989-6/1997)
Peoria, IL
Co-op Manager
• Created program to assist retailers in proper use of co-op advertising funds
• Utilized computer programs to search for co-op advertising funds available to retailers
• Gained prior approval for use of funds
• Prepared documentation required for reimbursement of funds to retailers
• Acted as liaison between retailers and companies for up-to-date conditions on status of funds
• Continuously updated customers on co-op advertising funds, modifications, and enhancements
• Generated business accounts in order to increase revenue, often through data base searching and cold calling
• Attended conferences and trade shows
!!!!!Motorcycle Dealerships (6/1978-6/1986)
Princeton and LaSalle, IL
Parts Manager, Service Manager and Part time sales for 3 motorcycle dealerships
• Oversaw day to day management of parts department, stocking important parts and filling customers’ special orders.
• Managed every aspect of service Department, ensuring that customers’ machines were serviced promptly and properly.
• Developed rapport with customers both at parts counter and in Service Department
• Attended service seminars to be better educated regarding service techniques and troubleshooting.
!Matthews Fun Machines (9/2012-)
Matthews (Charlotte) NC
Motorcycle Sales
• Assisting customers in finding the Motorcycle, ATV, PWC that fit their needs and wants.
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Technical Skills
• Microsoft Office Suite
• FileMaker Pro Database management program
• Intuit Quickbooks
• Intuit Quickbooks Point Of Sale
• Basic skills in Web site development