The document summarizes the experience and qualifications of Alexandra Simms as a branch manager with over 10 years of experience in fashion retail management. She has a proven track record of anticipating market trends to drive significant sales growth through creative promotions, excellent customer service, and quality products. She also focuses on achieving efficiency and minimizing costs.

1. Alexandra Simms
3500 Spur Avenue, Columbus, OH 42874 / Tel# (513) 555-4345 Email: alexas@myisp.com
Branch Manager
SUMMARY
Branch manager with over 10 years experience in fashion retail management and merchandising. Ability to
anticipate market trends and realize significant sales growth through eye-catching promotions, world-class
customer service, and quality products.History of achieving efficiency and minimizing costs through
training and technological innovation.Strong commitment to community involvement.
AREAS OF EXPERTISE
 Operational Management  Client Relations  Advertising
 Project Management  Problem Resolution  Sales Forecasting
 Staff Supervision  Inventory Control  Promotions
 Training and Development  Visual Merchandising  Point of Sale Systems
 Purchasing  Marketing  Inventory Systems
EXPERIENCE
CONSOLIDATED FASHION OUTLETS, Columbus, OH 2000 - Present
Branch Manager
Directed activities for 30 stores with a staff of 3 regional managers, 15 store managers, and 500 sales
associates.Planned and executed company standards including communications, operations,and human
resource policies.
 Created partnerships to enhance communication and maximize business opportunities.
 Achieved annualsales goals and quotas based on volume, gross margin, payroll, shortage,and
expenses, ranking in the top 10% percentile of historical sales volume.
 Successfully utilized turnaround management abilities to transform least profitable store to most
profitable store over a two-year time period.
 Significantly reduced store management turnoverfrom 13% to 2% through accurately and effectively
hiring, training, and motivating competent employees.
COLUMBUS FASHION EMPORIUM, Columbus, OH 1996 - 2000
Store Manager
Managed 155 sales and support staff to perform all aspects of retail store operation. Determined product
lines, maintained inventory levels, managed vendors,designed marketing and sales campaigns, oversaw
merchandising, and supervised assistant managers and business services team. Personally addressed
customer complaints upon escalation by assistant managers.
 Served as liaison with regional manager, vendoraccount executives, and community leaders to
coordinate store management, sales focus, and community involvement.
 Devised eye-catching, targeted marketing campaign, resulting in recognition by regional manager and
46% increase in sales.
 Analyzed history of merchandise returns due to defects and worked with vendors to improve product
quality.
 Spearheaded installation of computerized sales terminals and directed training program to ensure
competence with new equipment. Realized a major increase in availability and accuracy of inventory
data as well as sales trend data.
 Instituted Discount Days program, working with local charities, to provide clothing at a significant
discount to thrift store operators.

2. PARISIAN NIGHTS, Akron, OH 1990 - 1996
Assistant Manager
Managed daily operation of retail women’s fashion store,including scheduling personnel, reconciling
credit, check, and cash receipts, verifying deliveries, stocking new merchandise, and replenishing shelf
stock. Designed and delivered employee training classes on store procedures.
 Instituted new employee orientation program to improve employee performance and to decrease the
attrition rate for new sales associates.
 Initiated a No Slippage program to reduce thefts and losses ofmerchandise, resulting in 21% decrease
in losses.
 Demonstrated techniques to serve difficult customers, reducing customer complaints by 36%.
 Monitored employee performance, making recommendations for skill development, additional
responsibility, promotion, or dismissal.
EDUCATION
Bachelor ofArts (Business Administration), 1994
Columbus College, Columbus, Ohio
Associate ofArts (Merchandise Marketing), 1990
Cleveland Fashion Institute, Cleveland, Ohio
VOLUNTEER
Toys for Tots, Coordinator
American Heart Association, Fundraiser
Discount Days,Founder