Logo creation analysis
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The document describes the process of creating a logo for a TV news program aimed at teenagers. It involved analyzing existing logos to understand effective design elements, deciding the target audience was teenagers and the morning broadcast time. Design discussions determined the logo would feature a wavy white line representing sunrise, with a circular shape and ombre colors resembling a sunset over water. An "M" was made with one letter upside down to look like a reflection. The final logo was intended to attract teenage viewers through its appealing morning-themed design.
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Week 10 analysis pp
1. The student created a title sequence for a local TV news program called "Morning Midlands" with their group. They chose the name and logo to represent the broadcast time and location in the West Midlands region.
2. In designing the title sequence, the group considered audience demographics based on the Hartley Classification and included images that would appeal to different age, gender, ethnicity, and social groups in the local area.
3. The finished 15-30 second title sequence used video editing software to combine the logo, footage, transitions and music into a simple, professional intro to engage viewers and represent their news brand.
Week 10 analysis pp
The document summarizes the process of creating a title sequence for a local TV news program called West Midlands News. Key points:
- The group chose the name and created a logo to represent their fictional news station based in the West Midlands region.
- Landmarks from the West Midlands like BullRing and Birmingham Library were featured to help the local audience identify with the news program.
- Video Studio Pro x8 was used to edit together logo, footage, transitions and text over 20 seconds to attract viewers' attention.
- Music was chosen to be serious, dramatic and mirror the clock sounds of the region to appeal to a wide demographic.
Making our Weather Report
The document discusses the process of creating a weather report for a TV news programme using a green screen. Key steps included using a green screen to insert moving images and symbols behind the presenter, ensuring the presenter remained in the left corner of the screen during gestures and pointing, and including a map of the Midlands region along with symbols and a text strip to convey weather details for specific areas and times.
Week 10 analysis pp
1. The document describes the process of creating a title sequence for a local TV news program called "Morning Midlands". Key aspects included choosing the news station name, creating a logo, appealing to the target audience, and constructing the 20-second title sequence using video editing software.
2. Feedback was gathered from an audience panel and the title sequence was amended based on this, such as changing the repetitive music.
3. The creator feels the title sequence is successful as it follows researched codes and conventions while making the identity unique and recognizable to the target audience.
Week 10 analysis
1. The document describes the process of creating a title sequence for a local TV news program called "Morning Midlands". Key aspects included choosing the news station name, creating a logo, appealing to the target audience, and constructing the 20-second title sequence using video editing software.
2. Feedback was gathered from an audience panel and the title sequence was amended based on this, such as changing the repetitive music.
3. The creator feels the title sequence is successful as it follows researched codes and conventions while making the identity unique and recognizable to the target audience.
Week 10 analysis
1) The document describes the process of creating a title sequence for a fictional local TV news program called "Prime Central".
2) Key elements of the title sequence included a logo featuring the letters "PC" and an animated globe, as well as footage highlighting the central region of England.
3) Transitions, effects, and music were added to make the title sequence conform to conventions of existing TV news programs and grab audience attention.
Week 10 analysis pp
This document summarizes the process of creating a title sequence for a local TV news programme called "Prime Central". Key steps included:
1) Choosing the name and logo for the news program after analyzing codes and conventions of existing TV news.
2) Creating a logo incorporating a sun flare and purplish shaded area to represent the Midlands region. Transition effects and a spinning globe gif were added.
3) Incorporating images relating to the target audience's interests, ethnicity, class, gender and nation to appeal to demographic groups.
4) Constructing the 20-second title sequence in video editing software, adding the logo, footage, transitions, effects and music chosen for its short
Week 10 analysis
1. The student created a title sequence for a local TV news station with their group called WMN focusing on the West Midlands region.
2. They designed a logo incorporating symbols of Birmingham and received feedback from audiences that led them to modify the logo to represent the entire West Midlands region.
3. Shots from the area were included in the title sequence to appeal to different demographics based on Hartley's Classification theory of audience groups.
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Week 10 analysis pp
1. The student created a title sequence for a local TV news program called "Morning Midlands" with their group. They chose the name and logo to represent the broadcast time and location in the West Midlands region.
2. In designing the title sequence, the group considered audience demographics based on the Hartley Classification and included images that would appeal to different age, gender, ethnicity, and social groups in the local area.
3. The finished 15-30 second title sequence used video editing software to combine the logo, footage, transitions and music into a simple, professional intro to engage viewers and represent their news brand.
Week 10 analysis pp
The document summarizes the process of creating a title sequence for a local TV news program called West Midlands News. Key points:
- The group chose the name and created a logo to represent their fictional news station based in the West Midlands region.
- Landmarks from the West Midlands like BullRing and Birmingham Library were featured to help the local audience identify with the news program.
- Video Studio Pro x8 was used to edit together logo, footage, transitions and text over 20 seconds to attract viewers' attention.
- Music was chosen to be serious, dramatic and mirror the clock sounds of the region to appeal to a wide demographic.
Making our Weather Report
The document discusses the process of creating a weather report for a TV news programme using a green screen. Key steps included using a green screen to insert moving images and symbols behind the presenter, ensuring the presenter remained in the left corner of the screen during gestures and pointing, and including a map of the Midlands region along with symbols and a text strip to convey weather details for specific areas and times.
Week 10 analysis pp
1. The document describes the process of creating a title sequence for a local TV news program called "Morning Midlands". Key aspects included choosing the news station name, creating a logo, appealing to the target audience, and constructing the 20-second title sequence using video editing software.
2. Feedback was gathered from an audience panel and the title sequence was amended based on this, such as changing the repetitive music.
3. The creator feels the title sequence is successful as it follows researched codes and conventions while making the identity unique and recognizable to the target audience.
Week 10 analysis
1. The document describes the process of creating a title sequence for a local TV news program called "Morning Midlands". Key aspects included choosing the news station name, creating a logo, appealing to the target audience, and constructing the 20-second title sequence using video editing software.
2. Feedback was gathered from an audience panel and the title sequence was amended based on this, such as changing the repetitive music.
3. The creator feels the title sequence is successful as it follows researched codes and conventions while making the identity unique and recognizable to the target audience.
Week 10 analysis
1) The document describes the process of creating a title sequence for a fictional local TV news program called "Prime Central".
2) Key elements of the title sequence included a logo featuring the letters "PC" and an animated globe, as well as footage highlighting the central region of England.
3) Transitions, effects, and music were added to make the title sequence conform to conventions of existing TV news programs and grab audience attention.
Week 10 analysis pp
This document summarizes the process of creating a title sequence for a local TV news programme called "Prime Central". Key steps included:
1) Choosing the name and logo for the news program after analyzing codes and conventions of existing TV news.
2) Creating a logo incorporating a sun flare and purplish shaded area to represent the Midlands region. Transition effects and a spinning globe gif were added.
3) Incorporating images relating to the target audience's interests, ethnicity, class, gender and nation to appeal to demographic groups.
4) Constructing the 20-second title sequence in video editing software, adding the logo, footage, transitions, effects and music chosen for its short
Week 10 analysis
1. The student created a title sequence for a local TV news station with their group called WMN focusing on the West Midlands region.
2. They designed a logo incorporating symbols of Birmingham and received feedback from audiences that led them to modify the logo to represent the entire West Midlands region.
3. Shots from the area were included in the title sequence to appeal to different demographics based on Hartley's Classification theory of audience groups.
Ancillary Task Analysis
The document summarizes the process of creating a title sequence for a local TV news program called "Prime Central". Key steps included choosing the news station name and creating a logo, designing the sequence in Video Studio Pro to include the logo along with footage and transitions in under 20 seconds, adding fitting music, getting feedback from an audience panel, and revising the sequence based on that feedback. The finished title sequence was meant to appeal to various audience demographics and establish the brand, in line with research on successful news intros.
Narration
Our title sequence included various shots to elicit familiarity and portray a local atmosphere. We decided to omit main Birmingham landmarks to avoid focusing exclusively on Birmingham.
We used snippets of side-by-side events to preview issues covered and grab attention. Our anchors were male and female to appeal to both genders, dressed formally in suits and blazers. We had a TV screen showing Birmingham to contextualize the location.
We included vox pops on cannabis use risks and a university study, then transitioned smoothly from hard news to reporting on a band interview, and from there to the weather forecast, which featured animated clouds and weather changes.
Adverts and DPS
This advertisement is for a Netflix documentary series called Making A Murderer. The photograph takes up most of the background and shows an extreme close-up of eyes. The image is split in half to create an eerie effect. Minimal text is used, with the title and information that it is a documentary and can be viewed on Netflix. The target audience seems to be those interested in crime documentaries, as the title references murder.
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This presentation contains concepts, colors, and tones that could be used for the new Fusion Radio website. It discusses using lifestyle concepts like Urban Outfitters to relate the company to users' lives. Case studies and bold, in-your-face designs are also proposed to engage users. Color is suggested to communicate a pleasant experience, and illustrations or photos could connect with users. Different tones like bold, fun, or friendly are put forward to make users feel welcome. The document concludes by asking for feedback on the options to determine the best visual communication for Fusion Radio.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by increasing fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine, with photos related to students and university life to engage the target audience.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by higher fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine, with photos related to students and university life. The spread was designed to promote the documentary and link the materials while avoiding confusion.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and older, especially those from lower socioeconomic backgrounds who would be most affected by increasing fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine and featured title-branded images to promote the documentary while following magazine conventions.
Evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by higher fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to promote familiarity. A double page magazine spread was also created, using title-branded photos of students to relate to the target audience. It was published in TV& Satellite Magazine for its coverage of serious documentaries.
Media question 2
The document discusses how a documentary, radio advertisement, and print advertisement were created to be interlinked and promote each other. Key techniques included using the same title, voiceover, music, and color scheme across all pieces. The print ad featured an image from the documentary and included information like the channel, dates, and times. Both ancillary texts aimed to attract audiences to watch the documentary by providing snippets from it, as well as a consistent slogan and style that would remind viewers of the documentary. Overall, the document argues that closely following codes and conventions across all pieces helped make them highly effective at promotion and attracting audiences.
Lo1&Lo2-designing idents for television
The document provides guidance for designing idents (short sequences shown between TV programs) for Channel 4. It discusses researching competitors' idents and presenting a rebranding proposal to the CEO. It covers the purpose of idents in identifying the channel and transitioning between programs. Key points include:
- Idents help create channel identity and brand loyalty while informing viewers of upcoming content.
- Conventions like logos and consistent length are important across a channel's idents.
- Suites of idents with unified themes establish continuity and appeal to target audiences.
- Channel 4's idents target younger audiences through their modern design, bright colors, and focus on entertainment shows.
Question 2
The combination of the documentary and two ancillary texts of a radio trailer and magazine article were effective at targeting a similar audience of 16-34 year olds. Similar conventions and features were used across all three products to clearly connect them. While the radio trailer most directly advertised and reinforced the documentary through use of the same music, narration style, and audio clips, the magazine article could have been improved with more attention to layout and visuals to better appeal to the target demographic. Overall, the products established a clear brand identity through a shared color scheme and language to cohesively promote the topic of social networking.
Question 1
The document discusses codes and conventions of television advertisements and documentaries. It analyzes the codes and conventions used in Channel 4 advertisements and how the author developed and challenged some of these conventions in their own print ad and documentary. Some of the key codes and conventions discussed include using a dominant image, landscape orientation, placement of the channel logo, inclusion of air time and date, and minimal text. The author strives to conform their work to many industry standards while also innovating in certain areas like font and logo color.
Evaluation question 2
The group's main marketing product was a teaser trailer for their film, as it provides information to demonstrate the narrative without fully revealing the plot. They also created two ancillary texts: a film poster and magazine cover. The poster and magazine used consistent blue and red color branding and fonts to match the trailer and help audiences connect the different products. Both the poster and magazine featured the main character and slogans to advertise the dancing theme of the film. The teaser trailer then incorporated elements from the ancillary texts while providing a more detailed preview of the narrative through moving images.
Eval genre form radio
The document discusses conventions of radio advertisements. It notes that conventional radio ads are 35-40 seconds and include elements like voiceovers, sound effects, and background music. The ad produced is 29 seconds, justified by only including essential information to avoid boredom. It uses quotes from interviews in the documentary to entice the target demographic of "experiencers and thinkers" interested in learning new things. Attention-grabbing opening sounds and an exciting yet sophisticated voiceover are used to engage listeners. A music bed plays throughout to set a relaxing but informative tone representative of the documentary's style.
Question 2 Media Presentation
Our documentary, print advert and radio advert all shared the same title of "Emergency Stop" and used consistent branding elements to clearly link the products together as a package. A main image of L plates was featured throughout to represent the theme of learner drivers and symbolize progression. The same voiceover was used across all texts to provide familiarity. Color schemes and other graphics were tailored based on audience research and channel branding guidelines to effectively promote the documentary airing on Channel 4 at 7pm Thursday.
Evaluation - Question 2
This document discusses how the author linked three media products - a documentary, radio advertisement, and print advertisement - on the topic of hair. To ensure cohesion across the products, the author considered several factors:
1) They used the same name ("Split Ends") and graphic elements to brand all three products.
2) They incorporated the same song ("5 Colours in Her Hair") into the documentary and radio advertisement to connect the pieces.
3) They recorded a voiceover mentioning key details like the channel and air time for consistency.
4) They included vox pop interview clips from the documentary in the radio advertisement for familiarity.
5) They used the tagline "Hair
Target audeince style
The document discusses targeting a young adult audience for a documentary, magazine spread, and radio trailer about violent video games. It states that focus groups and research have identified the target audience and all creative decisions will be made based on appealing to this group. The documentary will use an expository style with a hidden narrator and fast pace to keep the short-attention-spanned audience engaged. The magazine spread will emulate gaming magazines with bright colors, images, and powerful text. The radio trailer will feature dance or hip hop music familiar to the target audience and some sound effects to grab attention while avoiding being too loud or childish.
Question 2
The document discusses the consistency between a documentary and its ancillary texts like a radio advertisement and print advertisement. It emphasizes using the same narrator and voiceover, preview clips and music from the documentary, and identical text to create a unified product identity and allow the audience to associate the pieces. Font, logo placement, title information, and color schemes were also kept consistent between the documentary and print ad to effectively promote the content.
Question 2 evaluation
The combination of the documentary, radio advert, and print advert was effective because they all used consistent elements like the title "Emergency Stop", slogan "emergency stop, brakes on", and central image of a ripped learner plate to clearly link the different media together. These elements created a distinctive message and understanding for the audience. Vox pops, voiceover, scheduling, and graphics were also used consistently across the media to reinforce the connection between the products and engage the target audience.
Swaits evaluation
The document summarizes the process an advertising group went through to create an advertising company, including developing a logo, slogan, product, and pitching their idea. Some key points:
- The group of 4 students created a company called "Swaits" from their initials. They selected the slogan "Sweetening your product" to describe what their company would do.
- They developed several logo designs before settling on one incorporating their initials "S" and "W".
- Their product was chewing gum, which they packaged in colorful, informative wrappers.
- After weeks of work, they pitched their idea to an audience with a simple PowerPoint presentation focusing on their logo and slogan.
A2 media evaluation
The document summarizes the process of creating a documentary and accompanying magazine spread and newspaper advertisement on the topic of racial identity. It discusses researching documentary conventions, conducting interviews, editing the documentary, and designing the magazine and advertisement. Challenges including using different cameras and old software are addressed, along with gathering audience feedback and targeting an 18+ demographic. Overall the project followed researched conventions while developing original elements.
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Ancillary Task Analysis
The document summarizes the process of creating a title sequence for a local TV news program called "Prime Central". Key steps included choosing the news station name and creating a logo, designing the sequence in Video Studio Pro to include the logo along with footage and transitions in under 20 seconds, adding fitting music, getting feedback from an audience panel, and revising the sequence based on that feedback. The finished title sequence was meant to appeal to various audience demographics and establish the brand, in line with research on successful news intros.
Narration
Our title sequence included various shots to elicit familiarity and portray a local atmosphere. We decided to omit main Birmingham landmarks to avoid focusing exclusively on Birmingham.
We used snippets of side-by-side events to preview issues covered and grab attention. Our anchors were male and female to appeal to both genders, dressed formally in suits and blazers. We had a TV screen showing Birmingham to contextualize the location.
We included vox pops on cannabis use risks and a university study, then transitioned smoothly from hard news to reporting on a band interview, and from there to the weather forecast, which featured animated clouds and weather changes.
Adverts and DPS
This advertisement is for a Netflix documentary series called Making A Murderer. The photograph takes up most of the background and shows an extreme close-up of eyes. The image is split in half to create an eerie effect. Minimal text is used, with the title and information that it is a documentary and can be viewed on Netflix. The target audience seems to be those interested in crime documentaries, as the title references murder.
Brady lonson presentation test
This presentation contains concepts, colors, and tones that could be used for the new Fusion Radio website. It provides examples of lifestyle and case study concepts that could help users relate to the company. Color suggestions include using illustrations or photos that fit within an overall color palette and trigger pleasant experiences. Tone options are bold and direct, fun and friendly, or something else that makes users feel welcome. The presentation concludes by asking for feedback on elements that fit Fusion Radio and to schedule a follow up call to discuss the best visual communication approach.
Brady Lonson Visual Inventory
This presentation contains concepts, colors, and tones that could be used for the new Fusion Radio website. It discusses using lifestyle concepts like Urban Outfitters to relate the company to users' lives. Case studies and bold, in-your-face designs are also proposed to engage users. Color is suggested to communicate a pleasant experience, and illustrations or photos could connect with users. Different tones like bold, fun, or friendly are put forward to make users feel welcome. The document concludes by asking for feedback on the options to determine the best visual communication for Fusion Radio.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by increasing fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine, with photos related to students and university life to engage the target audience.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by higher fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine, with photos related to students and university life. The spread was designed to promote the documentary and link the materials while avoiding confusion.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and older, especially those from lower socioeconomic backgrounds who would be most affected by increasing fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine and featured title-branded images to promote the documentary while following magazine conventions.
Evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by higher fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to promote familiarity. A double page magazine spread was also created, using title-branded photos of students to relate to the target audience. It was published in TV& Satellite Magazine for its coverage of serious documentaries.
Media question 2
The document discusses how a documentary, radio advertisement, and print advertisement were created to be interlinked and promote each other. Key techniques included using the same title, voiceover, music, and color scheme across all pieces. The print ad featured an image from the documentary and included information like the channel, dates, and times. Both ancillary texts aimed to attract audiences to watch the documentary by providing snippets from it, as well as a consistent slogan and style that would remind viewers of the documentary. Overall, the document argues that closely following codes and conventions across all pieces helped make them highly effective at promotion and attracting audiences.
Lo1&Lo2-designing idents for television
The document provides guidance for designing idents (short sequences shown between TV programs) for Channel 4. It discusses researching competitors' idents and presenting a rebranding proposal to the CEO. It covers the purpose of idents in identifying the channel and transitioning between programs. Key points include:
- Idents help create channel identity and brand loyalty while informing viewers of upcoming content.
- Conventions like logos and consistent length are important across a channel's idents.
- Suites of idents with unified themes establish continuity and appeal to target audiences.
- Channel 4's idents target younger audiences through their modern design, bright colors, and focus on entertainment shows.
Question 2
The combination of the documentary and two ancillary texts of a radio trailer and magazine article were effective at targeting a similar audience of 16-34 year olds. Similar conventions and features were used across all three products to clearly connect them. While the radio trailer most directly advertised and reinforced the documentary through use of the same music, narration style, and audio clips, the magazine article could have been improved with more attention to layout and visuals to better appeal to the target demographic. Overall, the products established a clear brand identity through a shared color scheme and language to cohesively promote the topic of social networking.
Question 1
The document discusses codes and conventions of television advertisements and documentaries. It analyzes the codes and conventions used in Channel 4 advertisements and how the author developed and challenged some of these conventions in their own print ad and documentary. Some of the key codes and conventions discussed include using a dominant image, landscape orientation, placement of the channel logo, inclusion of air time and date, and minimal text. The author strives to conform their work to many industry standards while also innovating in certain areas like font and logo color.
Evaluation question 2
The group's main marketing product was a teaser trailer for their film, as it provides information to demonstrate the narrative without fully revealing the plot. They also created two ancillary texts: a film poster and magazine cover. The poster and magazine used consistent blue and red color branding and fonts to match the trailer and help audiences connect the different products. Both the poster and magazine featured the main character and slogans to advertise the dancing theme of the film. The teaser trailer then incorporated elements from the ancillary texts while providing a more detailed preview of the narrative through moving images.
Eval genre form radio
The document discusses conventions of radio advertisements. It notes that conventional radio ads are 35-40 seconds and include elements like voiceovers, sound effects, and background music. The ad produced is 29 seconds, justified by only including essential information to avoid boredom. It uses quotes from interviews in the documentary to entice the target demographic of "experiencers and thinkers" interested in learning new things. Attention-grabbing opening sounds and an exciting yet sophisticated voiceover are used to engage listeners. A music bed plays throughout to set a relaxing but informative tone representative of the documentary's style.
Question 2 Media Presentation
Our documentary, print advert and radio advert all shared the same title of "Emergency Stop" and used consistent branding elements to clearly link the products together as a package. A main image of L plates was featured throughout to represent the theme of learner drivers and symbolize progression. The same voiceover was used across all texts to provide familiarity. Color schemes and other graphics were tailored based on audience research and channel branding guidelines to effectively promote the documentary airing on Channel 4 at 7pm Thursday.
Evaluation - Question 2
This document discusses how the author linked three media products - a documentary, radio advertisement, and print advertisement - on the topic of hair. To ensure cohesion across the products, the author considered several factors:
1) They used the same name ("Split Ends") and graphic elements to brand all three products.
2) They incorporated the same song ("5 Colours in Her Hair") into the documentary and radio advertisement to connect the pieces.
3) They recorded a voiceover mentioning key details like the channel and air time for consistency.
4) They included vox pop interview clips from the documentary in the radio advertisement for familiarity.
5) They used the tagline "Hair
Target audeince style
The document discusses targeting a young adult audience for a documentary, magazine spread, and radio trailer about violent video games. It states that focus groups and research have identified the target audience and all creative decisions will be made based on appealing to this group. The documentary will use an expository style with a hidden narrator and fast pace to keep the short-attention-spanned audience engaged. The magazine spread will emulate gaming magazines with bright colors, images, and powerful text. The radio trailer will feature dance or hip hop music familiar to the target audience and some sound effects to grab attention while avoiding being too loud or childish.
Question 2
The document discusses the consistency between a documentary and its ancillary texts like a radio advertisement and print advertisement. It emphasizes using the same narrator and voiceover, preview clips and music from the documentary, and identical text to create a unified product identity and allow the audience to associate the pieces. Font, logo placement, title information, and color schemes were also kept consistent between the documentary and print ad to effectively promote the content.
Question 2 evaluation
The combination of the documentary, radio advert, and print advert was effective because they all used consistent elements like the title "Emergency Stop", slogan "emergency stop, brakes on", and central image of a ripped learner plate to clearly link the different media together. These elements created a distinctive message and understanding for the audience. Vox pops, voiceover, scheduling, and graphics were also used consistently across the media to reinforce the connection between the products and engage the target audience.
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The document summarizes the process an advertising group went through to create an advertising company, including developing a logo, slogan, product, and pitching their idea. Some key points:
- The group of 4 students created a company called "Swaits" from their initials. They selected the slogan "Sweetening your product" to describe what their company would do.
- They developed several logo designs before settling on one incorporating their initials "S" and "W".
- Their product was chewing gum, which they packaged in colorful, informative wrappers.
- After weeks of work, they pitched their idea to an audience with a simple PowerPoint presentation focusing on their logo and slogan.
A2 media evaluation
The document summarizes the process of creating a documentary and accompanying magazine spread and newspaper advertisement on the topic of racial identity. It discusses researching documentary conventions, conducting interviews, editing the documentary, and designing the magazine and advertisement. Challenges including using different cameras and old software are addressed, along with gathering audience feedback and targeting an 18+ demographic. Overall the project followed researched conventions while developing original elements.
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Unit 18 evaluation
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Media technologies played a key role in the construction of the music video and ancillary texts. YouTube and Google were used extensively for research and inspiration. Microsoft Word, Excel, and Blogger supported planning, tracking progress, and sharing work. A digital camera and flip cam were used to film footage. Imovie, After Effects, and Photoshop were the main programs used to edit footage, images, and construct the final products. Audience feedback on social media helped with evaluation and further improvements.
Edited version of powerpoint that was presented to Miriam
The document provides details about the creation of a 5 minute TV news broadcast for an A2 advanced media portfolio. It discusses researching different types of news codes and conventions and applying relevant theories. It describes creating a logo that was later updated based on feedback. The target audience is defined as individuals aged 18+ in the West Midlands region. Details are given about the development of the title sequence, choices of news stories, and application of relevant news and media theories like Barthes' enigma theory and Levi Strauss' binary opposition theory.
Evaluation 2
The document analyzes the effectiveness of a music video advertisement in a magazine. It discusses how the advertisement incorporates similar elements to the music video, such as a celebration theme, font, and images of the main artist, to clearly link the two. It also ensures the advertisement promotes the music video's production company and social media accounts. The location, photo selection, editing techniques, and design elements were all chosen to attract the target teenage audience and make the advertisement aesthetically pleasing, prominent, and professionally executed.
Unit 18: Evaluation
The student evaluated different TV adverts and analyzed their visuals, music, audience and meaning. They then chose an advert to analyze in more detail. For a class project, the student and their group created an advertising campaign. They came up with a company name and slogan, designed a logo, and chose to advertise bottled water. The group researched existing water brands, created advertising materials like a logo and print ads, planned and filmed a video advert, then presented their campaign to the class. The student was pleased with the final results but noted one area for improvement in matching the actor's clothing during reshoots.
Evaluation questions
The document discusses how the media production group used and developed conventions of real media genres in their mystery/thriller trailer. They researched conventions like editing techniques and soundtracks used in movie trailers like Inception. Their trailer used conventions like fade to black cuts and syncing visuals with music to build tension. They also challenged conventions by using a non-white lead actor to diversify typical genres. The group felt their trailer effectively used key conventions seen in real media to engage audiences.
Question 1 - Print Advert
The document describes a print advertisement the author created to promote a documentary. It follows conventions of real print ads by major channels. These conventions include positioning the logo on one side, using the largest font for the title, and including one high quality main image. The ad features the documentary title, slogan describing its topic, and air time. It uses a banner and logo in matching purple to create a cohesive house style. The image shows a man with chocolate in his mouth to identify the documentary's topic.
Evaluation Question 2
This document summarizes various promotional materials created for a documentary TV show targeted at teens and young adults, including:
- A magazine interview that aims to build a connection between viewers and the show's characters.
- A magazine advertisement that uses similar colors and formatting as the show to clearly identify it.
- A billboard for drivers and pedestrians that prominently displays the show's title in large text 3 times to maximize visibility.
- A 40-second radio advertisement featuring music and vocals from the show's cast to engage listeners within the time limit. It was designed to air on stations favored by the target demographic.
Evaluation, Question 1
In what ways does you media product use, develop or challenge forms and conventions of real media products?
Luke evaluation question 2
The document discusses the marketing campaign for a film product including a teaser trailer, poster, and magazine. It analyzes the consistency of the font, theme, and branding across the ancillary texts. A blue color and main character were used as consistent visual elements. While the poster and magazine covers were considered strong, establishing a social media presence and hashtag could have helped create more awareness and a fan base for the product.
Question 2
The document discusses the marketing strategy for promoting a short film with limited budget. Posters and a magazine were used as ancillary texts to promote the main film product across various media platforms. Both the poster and magazine cover image feature the back of the main character to hint at the film's theme and build curiosity without revealing too much. Language in the magazine article and poster provide clues about the film's style and theme to attract interested audiences. Feedback on the marketing strategy could be positive or critical given the team's inexperience, but they aimed to replicate the style of an independent magazine they were inspired by for promotion.
Documentary evaluation
The document summarizes feedback received from audiences on a student's media project which included a documentary, radio trailer, and magazine article. The feedback showed that audiences enjoyed the humorous dual presentation style used across all pieces. Viewers responded positively to interviews and game footage in the documentary. The radio trailer was an effective preview that intrigued audiences. The magazine continued the comedic tone successfully. Overall, the student learned that consistently applying a lighthearted style engaged and appealed to their target demographic.
Media Evaluation
The document summarizes feedback received from audiences on a student's media project which included a documentary, radio trailer, and magazine article. The feedback showed that audiences enjoyed the humorous dual presentation style used across all pieces. Viewers responded positively to interviews and game footage in the documentary. The radio trailer was an effective preview that intrigued audiences. The magazine continued the comedic tone successfully. Overall, the student learned that consistently applying a lighthearted style engaged and appealed to their target demographic.
Evaluation (2)
The document summarizes a marketing project where a student group created a new gum product called "Swaits Fresh". They developed a company name, product name, slogan, logo and packaging design. They created print ads for websites and magazines and a video advertisement. The group worked well together and met deadlines, though some elements like the video could have been improved. They presented their project and received positive feedback from teachers and students.
Similar to Logo creation analysis (20)
Edited version of powerpoint that was presented to Miriam
Edited version of powerpoint that was presented to Miriam
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The Construction of Our Main TV News Programme
The document discusses the technology used to create a TV news program. A DSLR camera was used to capture still and moving images. Corel VideoStudio x8 software was used to edit the footage and assemble the final program. This software allowed arranging footage in chronological order and adding transitions. When editing interviews and voiceovers, the video footage had to be synced with the audio recordings. Throughout the program, the logo and a ticker displaying identifying information were overlaid on relevant portions of the footage.
Applying Theoretical Codes and Conventions to my production.
The document discusses the strategies used in selecting and presenting news stories for a student broadcast program. The group chose a hard news story about sixth form fears facing local teenagers and a soft news story about new technology taking over the local area. Both stories were made simple to explain and focused on recent events in the Midlands to engage the target audience of older teenagers. The hard news story uses Barthes' Enigma Theory by starting with a question, while the soft news story employs Levi Strauss' Binary Opposition Theory to explain how an old Waterstones store has changed into a new Apple store.
Music and Sound Analysis
The document discusses two potential title sequence music tracks for a TV news program. Track 1 is described as too upbeat, cheerful, repetitive, and representing younger children rather than the older teenager demographic. Track 2 is considered more suitable as it is slower paced, serious, and calm while still being loud and clear to grab attention. The music in Track 2 uses acoustic guitar and piano and is viewed as acceptable for a news program.
Maslow’s Hierarchy Of Needs
Maslow's Hierarchy of Needs outlines 5 stages that a person must progress through to feel happy and motivated: 1) Physiological needs like food and shelter, 2) Safety needs like security, 3) Love and belonging through relationships, 4) Esteem through achievement and respect, and 5) Self-actualization by fulfilling one's potential. The stages are hierarchical, meaning lower needs must be met before progressing to higher levels.
Filming Day
The group split their filming into two days to have enough time to accurately record all of their news program segments. They set up their studio space with colors and furniture matching their target audience. Lighting and costumes were also carefully planned to look professional on camera. In addition to the video, they recorded their voices separately to sync with the footage during editing.
Weather Report Analysis
The document summarizes a weather report broadcast, noting that it begins with an image of locations and shows the presenter smiling to welcome viewers. Temperature numbers are displayed above locations on the map. Graphics like snowflakes are used to emphasize expected cold and windy conditions. The presenter uses body language and direct eye contact with the camera to engage viewers.
Codes and Conventions
This document outlines various techniques used in television news programming, including interviews, voiceovers, packages, and on-location reporting. It discusses pieces to camera where the presenter directly addresses the audience, voiceovers used to explain visuals like moving images or statistics, and outside broadcasters reporting from off-site locations. It also mentions vox pops to gather public opinions, re-enactments when no actual footage exists, and links between on-location reporters and studio presenters.
Location 10 pic
This document provides descriptions of 10 pictures taken around Birmingham, England to be used in a TV news program title sequence and story segments. Picture 1 shows the Birmingham bull statue to give viewers a sense of location. Picture 2 promotes the new Birmingham Library building. Picture 3 shows BBC studio equipment to demonstrate how a news program is produced. Picture 4 features the new Apple store, one of the news stories. The remaining pictures depict additional Birmingham locations like the canal, bank, museum, and train station to further establish setting and interest potential audiences.
Experience
We took a tour of the BBC Studio where we were greeted by journalists. We viewed the production rooms backstage including the green screen, news studio, journalist room, and presenter dressing rooms. We also met BBC presenter Nick Owen and had a question and answer session to learn more about the studio and news production process.
Question One Evaluation
This document discusses how the media product challenges conventions of real magazines.
The front cover uses large central images and positioning of the masthead to draw attention, while changing the usual placement of the strapline. The contents page separates articles into boxes and includes a section from the staff writer for personalization.
The double page spread continues the color scheme and features the main article band. It includes polaroid images, an exclusive interview in different colors, and a dotted line to allow cutting out the poster image - challenging conventions by making the image take over one page without other text.
Music Magazine Questionnaire Analysis
The document analyzes the results of a questionnaire given to determine characteristics of an ideal music magazine for a target audience. Key findings include:
- The target audience should be late teenagers/early adults aged 17-18.
- The magazine should focus on female readers.
- Readers said they would purchase the magazine.
- £1 is the most acceptable price point.
- The magazine should be published monthly.
- Readers want to read real-life stories.
- Pink, black and white are preferred colors.
- The magazine should have 41-60 pages.
- Facebook is the preferred social media platform to link to the magazine.
Music Magazine Planning
The document discusses planning for a pop music magazine. It describes choosing the genre of pop music because of the author's knowledge and interest in pop artists. Three masthead ideas are presented: Pop Girl, Pop Vibe, and Pop Stars. Three front cover image choices are then discussed in terms of featuring bands clearly and positively reflecting the pop genre. Cover line ideas are provided aimed at the target audience. A mock-up cover page and contents page are presented outlining the planned layout and sections.
Bauer Media Research
Bauer Media is a global media conglomerate with 11,000 employees across 17 countries. It owns 53 magazine brands that sell over 217 million copies annually and 4 major radio brands reaching 17 million listeners. Due to declining print sales, Bauer expanded its brands across multiple platforms like websites, radio, and TV to remain engaging audiences. Similarly, the rock music magazine Kerrang launched a radio station, TV station, and website to supplement falling print sales and cater to audiences' technology and content preferences across devices. Bauer's strategy is to connect audiences with high-quality content through their broad portfolio of influential brands on any platform.
School Magazine Image Analysis
The document contains rationales from multiple students for why they chose specific images to represent themes in their school magazine. The images generally depict school life through students engaged in learning activities, using technology, collaborating in groups, and looking happy in their school environment. The students feel these images accurately portray what school is like and what students do, in order to appeal to and inform the target audience of their school magazine readers.
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Logo creation analysis
- 2. How did we create our Logo? The process started off with me and my group analysing and getting inspiration from other existing logos and recognising what makes them different to others. We needed to look at other Logos to make sure that we understood how ours needed to look and whether we needed text, colour etc. Another decision that needed to be made before we started designing our logo was the timeframe that the programme was going to get broadcasted at and who our target audience were.
- 3. How did we create our Logo? After discussions and debates we came to the conclusion that our TV News Programme was going to be aimed at teenagers. We also decided that the broadcast was going to be shown in the morning before most teenagers go to school, we seen this as a gap in the market because most individuals do not have any knowledge of what is going on in the world around them or locally due to how busy they are in the day so we saw a gap in the News industry where we could target the teenagers and give them a simple interesting news programme in the morning.
- 4. What logos did we analyse? To start of the logo creation process we analysed existing logos to understand what we had to include and what sort of thing we had to create for our own production. When analysing the logos we focused on colours that were used compared to what time of day that News Programme was on in the day, we also looked at the different fonts and shapes that were used for each one. We realised that all 3 of the logos used bold, bright primary colours that were not too complicated and easy to recognise for the audience. We also noticed that the colours that were being used on the logo were the main colours that were used in the TV News programme itself. This is to make sure that it looks professional but simple. Yellow represents the sun and the broadcast is in the morning which reassures the target audience of what they are watching. Colours of the American flag being used to make sure the audience know what they are watching and the same colours make it memorable to the target audience.
- 5. The creation of our logo... Our first step was to go onto Google and look for a wavy line that we were going to use on our logo. This is going to be used to represent our chosen timeframe of the morning by using the line as a sunrise which happens in the morning times and helps to reassure the target audience of what they are watching.
- 6. The creation of our logo... When we came to put the line in Photoshop we realised that we had to crop the line to the size we wanted and make it slightly transparent and then changed the colour of this line to white so that it could fit in with the colours we were using on our logo and TV News Programme.
- 7. The creation of our logo... We chose the font of our text and made to “M” but one was upside down the other and we made it more transparent to make it look like it is a reflection. The last thing we had to do was choose the shape of our logo which was a circle. We then had to fit an ombre colour to the shape which made our logo look like the sunset above water. The logo represents Morning Midlands. We were very happy with our creation and we think it is going help with being able to attract our target audience because it looks appealing.