The document provides details about the creation of a 5 minute TV news broadcast for an A2 advanced media portfolio. It discusses researching different types of news codes and conventions and applying relevant theories. It describes creating a logo that was later updated based on feedback. The target audience is defined as individuals aged 18+ in the West Midlands region. Details are given about the development of the title sequence, choices of news stories, and application of relevant news and media theories like Barthes' enigma theory and Levi Strauss' binary opposition theory.

1. By Hasan &

2. TV News
 For our advanced portfolio in lessons we
assessed the different types of news such as
Local news, National news, and international
news. We analysed the codes and
conventions of these news broadcasts and
observed how they were targeting and
meeting the needs of their target audience
using the different news values. Just a few of
the things which were common throughout all
of them were Name supers, bugs and a
recognisable jingle.

3. Theories which we used.
 To further ensure that our final production
was accurate and followed the correct
audience narratives we ensure that each
of our soft and hard news story followed a
theory. For our hard news story we used
Barthes’ enigma theory and for our soft
news story we used Levi Straus’s Binary
Opposition theory. I will speak on these in
more detail as the slides continue.

4. Statement of Intent
What is that we’re
actually going to
be creating?

5.  For my A2 coursework I am going to create a 5 minute
news broadcast which consists of a title sequence,
radio broadcast, and 3 main news stories. I intend to
use our research to discover codes and conventions
of existing media products and develop those within
our production in order to target a specific audience.
At first we created a logo, which after receiving
feedback from Miriam O Riley we decided to change it
as she mentioned how it excluded certain individuals.
We included our new logo in our final broad cast and
in our final news title sequence. We utilised well
known landmarks around the West Midlands in our
title sequence as we felt this would further target a
local audience. We also used filler shots in order to
create a recognisable news programme.
Statement of Intent

6. Purpose
 It is imperative that we create this as it is a key
aspect In my A2 advanced portfolio. We will
aim to create a news broadcast which consists
of all the codes and conventions that existing
magazines possess. There is also an
examination component where we will have to
talk about the initial construction process and
the reasons behind the decisions which I
made in relation to the various media theories.
Ultimately, this has enabled us as a group to
become more aware of how digital media
products are created.

7. - The news gives users an insight of trustworthy
information and facts of issues, events or reports,
some may even effect the country and its people
therefore users tend to watch or listen to the news
because it may impact their lives on the future and
many would like to be informed on the changes.
- Looking at Gultang and Ruge’s news value theory I
know that the following things are important values for
viewers in relation to how important they find the news;
Negativity, Proximity, Continuity, Currency,
Uniqueness, Regency , Threshold/Magnitude, Elite
Nation/People.
My understanding of Local TV News

8.  For example, viewers find news stories interesting and
important when they follow the above values. Local TV
news links specifically to Galtung and Ruge’s proximity
value focusing on stories most local to the area. For
example, informing users of changes such as elections,
decisions in house of parliament, new laws, local interest
stories and local weather. Therefore, users will be notified
of what is going on directly from TV news programmes as
its accessible and easy.
 The significance of TV News is relevant in today's society
because it gives people in the world a daily update of
changes and issues around the world and in specific areas
that they may relate to. TV News uses a more professional
way to put across a story to an audience who want to know
the truth about what is going on in the world so the news
has to be trustworthy, they do this by presenting with facts

9. Discussion of chosen target audience
 The target audience for our media product is
individuals aged 18+ and will consist of a mix of
ethnicities because the time we have chosen to
broadcast our news show is at a peak time of 6pm.
Knowing that our audience will be a mix of ethnicities
because we are doing a local TV news, we know this
is an ethnic diverse region, we made this evident in
our News title sequence by including images of the
areas where these ethnicities are based. Statistics
show that this is a time where News generate most of
there views. The main demographic for our news will
be individuals within both the middle and working
classes, often people sitting down after work with a
cup of tea. We conducted audience questionnaires to
further analyse the needs of this demographic.

10. Logo
This is not our final logo.

11. Final logo

12. Logo
- As a group we then created a Logo based on our name to use
within the title sequence and on our final news programme. Through
the use of semiotics companies use their logos to remind their
audience of their services, products and brand. TV news also uses
this technique to remind the viewer who they are.
- I chose the black colour to portray a strong, depth trustworthy and
serious nature of the news. Gold also adds an element of visual
interest to the viewer. I chose this colour… The colour gold is
cousin to the colour yellow and the colour brown, and is also
associated with illumination, love, compassion, courage, passion,
magic, and wisdom. Gold is a precious metal that is associated
with wealth, grandeur, and prosperity, as well as sparkle, glitz, and
glamour.
- www.bourncreative.com/meaning-of-the-color-gold/

13. Final logo
 With the feedback that we received from Miriam O’ Riley we
removed the bull from the top of the logo as she noted how
only this pertained to the Birmingham viewers and excluded
the rest of the West Midland viewers. We then replaced this
with a more common logo of a globe as this gave off the
impression that it related to everyone as the globe suggested
‘global’. This further related to Galtung’s news values of
proximity as members of the West Midlands would be able to
relate to this. Even though my broad cast is a local news,
some of the news stories which would be covered in the
future will be global stories. This therefore makes this globe
logo relevant and effective.
 The font which I have selected is bold and simple. The
purpose behind doing this was because when I was looking
at existing news logos they all follow the concept of simplicity.
By having my logo bold and in plain font; this also allows it to
be more easily recognisable.

14. First Title Sequence

15. Title sequence
 This again is not the final title sequence as there is
one that follows this on the next slide. There were
improvements made to the introduction of the logo at
the beginning and more up scale colour was selected
as the feedback which we received suggested that we
should change it. The effects and transitions we used
on our logos and images were the moving circle effect
as I wanted to add a visual element to my logo, the
way these circles appear is relevant to my programme
as it emulates the way the clock strikes in town centre.
Also they remind the viewer of the symbolic shapes of
Birmingham Library and acts as a semi-conscious
way of communicating with the viewers and helps
them associate with the local area.

16. Final title sequence

17. Final title sequence
Right at the beginning of the title sequence
you are able to see a transition fade in of a
bus. The reason I chose to include a bus
within the title sequence was because the
busses represent the West Midlands travel
agency which the majority of individuals utilise
on a daily. This further allows us to appeal and
attract to our target audience more. This again
relates to this idea of proximity as the
audience will feel as if this is close to them
and will be intrigued to find out more.A noticeable change made in the final
title sequence is the background
colour. The main colours used
throughout our title sequence is gold
and black. Gold for quality. Black for
strength. The gold also refers to
Selfridges which is a well known
designer retailer that a lot of individuals

18. Featured Stories and reasons for choices
made
This is a script which I
have written for my soft
news story. I have
included all the desired
camera angles which I
would hope to use when
it comes to filming the
final shot. As there are
only 2 of us in this
group. One of us will be
in the studio, and the
other will be individual
on location who will be
me. This enables us to
add to the realism of TV
news.

19. Featured Stories and reasons for choices
made

The theory we used for our hard news story was Barthes’ enigma theory. Barthes said that the
narrative is about asking questions that the audience will need the answers to, leaving them on a
cliff hanger. Our hard news story consisted of a question regarding terror, and whether our safety
within the West Midlands was at risk. The reason behind this question was solely to attract the
attention of the audience. Our target audience is individuals aged 18+. As I will be broadcasting
at a peak time, a variety of races and ethnicities will be watching the programme. The question
will be presented, then as the broadcast comes to an end, the question will be left on a cliff
hanger. The question will be indirectly answered through all the vox pops and interviews.
However, there will be no direct answer regarding the question. I learnt this concept from my
research and planning into the different theorists and their theories; I then applied this to our
news broadcast as I knew it will leave the audience wanting to know the answer. This in turn will
keep them hooked and they will tune in next time to find out the answer.

Additionally, for my soft news I applied Levi Strauss’ Binary Opposition theory. With this story I
focused on an excelling student from Archbishopilsley, who has discovered a new prime number,
and the impact this has had on the individual and the people around him. As previously
Archbishop Ilsley was failing according to an Ofsted report and now thy are exceling.

Furthermore, I researched the different news values and decided to apply Galtung and Ruge’s
News Values theory for the initial production of my TV news programme. I have applied
proximity, this in turns means that I have specifically selected stories that are geographically
close to my target audience which will more likely have a greater effect on them as this relates to
my hard news story of the safety fears around the West Midlands.

20. Thank you for
listening