1. The student created a title sequence for a local TV news program called "Morning Midlands" with their group. They chose the name and logo to represent the broadcast time and location in the West Midlands region. 2. In designing the title sequence, the group considered audience demographics based on the Hartley Classification and included images that would appeal to different age, gender, ethnicity, and social groups in the local area. 3. The finished 15-30 second title sequence used video editing software to combine the logo, footage, transitions and music into a simple, professional intro to engage viewers and represent their news brand.