The document discusses the process of creating a successful print advert for a documentary, emphasizing the importance of analyzing professional examples from companies like Channel 4 and ITV. It outlines key codes and conventions, such as logo placement, font sizes, and the use of a single main image to ensure professionalism and audience engagement. Additionally, it highlights the significance of a cohesive color scheme and scheduling information to attract viewers.

1. In what ways does you
media product use,
develop or challenge
forms and
conventions of real
media products
Print Advert

2. Our Print Advert

3. To be successful in our print advert we firstly have to analyse different
professional print adverts made by different companies for example Channel
4 and ITV. We then identified the codes and conventions of these print
adverts and what made them successful, which we then made into a blog
post and called it ‘codes and conventions of print adverts’. I knew that to
make my print advert look profession I also had to follow these codes and
conventions.
Codes and Conventions of Print Adverts

4. Some of these codes and conventions include;
● The logo is positioned to one side of the image.
● The front size of the title will be the biggest font on the page.
● The banner is the same colour as the logo to make it stand out and
to highlight the text.
● There is normal only one main image on the print advert.

5. Title
The title will be the second biggest font on the print advert after the slogan, this is
to make the title of my documentary stand out and to make the audience aware of
what the documentary is called. The title also comes with the slogan and the
scheduling for the documentary, the slogan gives the audience a snippet of what
the documentary is about without giving too much away. The scheduling is then
there to let the audience know what channel and time the programme is going to
be on so that they can watch our documentary.

6. Image
There is one high quality image, with high key lighting that is used. This is shown
in both my print advert and the professional print advert to make all the focus on
that one image. My image is of a male with lots of different types of chocolate in
his mouth, this then clearly identifies the what the documentary is about the
audience.

7. Banner
The banner is a strip of bold colour that goes underneath the logo, slogan and
scheduling to make it stand out from the image. This creates a house style as the
banner and the logo is the same colour so that they both match.

8. Logo
The logo is positioned to one side of the page and is the same colour as the
banner then creating a house style. In our print advert our logo in positioned to
the right hand side of our image and is in the colour purple. This is because our
colour scheme is purple and it creates a good house style for our print advert.