Applying Theoretical Codes and Conventions to my production.
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The document discusses the strategies used in selecting and presenting news stories for a student broadcast program. The group chose a hard news story about sixth form fears facing local teenagers and a soft news story about new technology taking over the local area. Both stories were made simple to explain and focused on recent events in the Midlands to engage the target audience of older teenagers. The hard news story uses Barthes' Enigma Theory by starting with a question, while the soft news story employs Levi Strauss' Binary Opposition Theory to explain how an old Waterstones store has changed into a new Apple store.
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Edited version of powerpoint that was presented to Miriam
The document provides details about the creation of a 5 minute TV news broadcast for an A2 advanced media portfolio. It discusses researching different types of news codes and conventions and applying relevant theories. It describes creating a logo that was later updated based on feedback. The target audience is defined as individuals aged 18+ in the West Midlands region. Details are given about the development of the title sequence, choices of news stories, and application of relevant news and media theories like Barthes' enigma theory and Levi Strauss' binary opposition theory.
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Question 4
This document outlines the target audience for a media product. It aims the product at 15-35 year old males living in urban areas of the UK, primarily white people from a range of socioeconomic backgrounds. The target audience was identified through audience research, but the document notes that broader focus groups including more ages and genders could have provided a more effective audience profile.
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Our target audience for the radio station was people aged 15 to 25, as stories focused on entertainment, technology, and festivals of interest to younger people. While most production members and interviewees were female, stories also featured men. It is believed that the audience was majority female, though men are more likely overall listeners. The audience was likely lower/middle class, as stories avoided focusing on the upper class or negative stories associated with lower class.
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Anyone familiar with the Bible and Aesop’s fables already knows that stories are the oldest persuasive tool since the dawn of time. And now everybody from the The Wall Street Journal to LinkedIn is saying that storytelling will be the number one business skill needed in the next five years. That’s why you should run, don’t walk, to see the hands-on business storytelling workshop with Cynthia Hartwig, fiction writer and co-founder of Two Pens.
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You’ll learn the mechanics of telling a story with a beginning that hooks you, to a middle that builds tension, to a satisfying end.
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The document provides details about the creation of a 5 minute TV news broadcast for an A2 advanced media portfolio. It discusses researching different types of news codes and conventions and applying relevant theories. It describes creating a logo that was later updated based on feedback. The target audience is defined as individuals aged 18+ in the West Midlands region. Details are given about the development of the title sequence, choices of news stories, and application of relevant news and media theories like Barthes' enigma theory and Levi Strauss' binary opposition theory.
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This document summarizes research into three similar documentary products to inform the production of a new documentary. Documentary 1 focuses on a teenage girl with a rare disease pursuing a career in fashion. Documentary 2 investigates people who use fake profiles to form relationships online. Documentary 3 tracks the online and social media habits of university students. Key lessons from the research include incorporating elements of reality TV storytelling, focusing on a relatable teenage target audience, and depicting both carefree and secret sides of teenage life. The new documentary will explore themes of body image and social media influence while appealing to Channel 4's expected viewership statistics.
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Our target audience for the radio station was people aged 15 to 25, as stories focused on entertainment, technology, and festivals of interest to younger people. While most production members and interviewees were female, stories also featured men. It is believed that the audience was majority female, though men are more likely overall listeners. The audience was likely lower/middle class, as stories avoided focusing on the upper class or negative stories associated with lower class.
Media evaluation
The document provides an analysis of a media product that was created as part of an assignment. It discusses how the product both adheres to and challenges conventions of the thriller genre. It uses appropriate elements like guns, dark clothing, and fast-paced music. However, it subverts expectations by casting younger actors than typically seen. The document also examines how the product represents teenagers in London through language, clothing, and behavior. It suggests the product would be distributed by a major British company like Paramount or Warner Bros. due to its genre and target audience of those over 13 interested in thrillers.
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Anyone familiar with the Bible and Aesop’s fables already knows that stories are the oldest persuasive tool since the dawn of time. And now everybody from the The Wall Street Journal to LinkedIn is saying that storytelling will be the number one business skill needed in the next five years. That’s why you should run, don’t walk, to see the hands-on business storytelling workshop with Cynthia Hartwig, fiction writer and co-founder of Two Pens.
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You’ll see how stories can be used in all kinds of business settings to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media.
You’ll learn the mechanics of telling a story with a beginning that hooks you, to a middle that builds tension, to a satisfying end.
You’ll learn how to weave rich information (even numbers) with personal insights and emotional power and then experience the thrill of having an audience remember what you’ve said. Many writing exercises are included to help you tap into the mind’s unique hard-wiring that can create a story out of almost any experience.
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Treatment
The document outlines plans for an 8-10 minute documentary about the rise in crime in Redbridge, London. It will have a primary audience of 15-19 year olds and a secondary audience of older community members. Marketing will begin before summer 2018 through social media, posters, radio advertisements, and online videos/banners to build audience awareness and curiosity. The documentary will use a mixed genre including dramatizations, interviews, and participatory elements to educate and impact both audiences about crime in their area. It aims to show crimes like theft and violence to increase safety awareness and discourage criminal behavior.
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The document discusses the representation of social groups in the media product, potential distributors, target audience, and lessons learned from a preliminary continuity task. The media work represents teenagers aged 16-20 through the main female character, and subverts stereotypes by portraying the female as authoritative over the male. A potential distributor is Pathe for independent films or Working Title for commercial success due to connections to the American film industry. The target audience is teenagers who can relate to the young love story. Completing the preliminary continuity task provided valuable lessons about continuity, editing, scheduling, and the difficulty of getting into character.
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The document provides an analysis of a media product created by the author. It discusses how the product both adheres to and challenges conventions of thriller movies. It conforms to conventions like using guns, dark clothes, and fast-paced music. However, it challenges conventions by casting younger actors than typical for thriller movies. The document also discusses how the product represents teenagers in London through language, clothing, and behavior. It would be distributed by a major British company familiar with the thriller genre, like Paramount or Warner Bros UK, and target audiences over 13 interested in thrillers.
Evaluation Question 1
The document describes a student media group's TV news program for teenagers that challenges conventions of typical news programs. It discusses how the group researched existing news programs to find a gap for their target audience. They designed morning segments with upbeat language and topics relevant to teens. The group simplified scripts for accessibility but kept a professional tone. They also made the studio set feel relaxed by replacing chairs with a couch and coffee table instead of a desk to create a welcoming space.
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Evaluation question 5
The document discusses how the filmmakers addressed their target audience of late teens to young adults in their thriller film. They included gory and disturbing elements like torture and blood to appeal to this age group. They also included a teenage victim to make the story more relatable. Current fashion trends and technology like smartphones were featured to match what teenagers are interested in. Point-of-view shots and close ups of the victim were used to elicit fear and sympathy from viewers. Suspense was created through ominous music, decreasing light, and an ambiguous killer's mask. The film ends on a cliffhanger to encourage viewers to continue watching.
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The document outlines plans for an 8-10 minute documentary about the rise in crime in Redbridge. It will have a primary target audience of 15-19 year olds. Over 4 months, they will market the documentary on social media and local radio/newspapers. The documentary will use a mix of interviews, dramatizations, and investigative styles. It will feature crime victims and local residents discussing personal safety issues. The goal is to raise awareness and lower crime rates in Redbridge.
Treatment
The document outlines plans for an 8-10 minute documentary about the rise in crime in Redbridge. It will have a primary target audience of 15-19 year olds. Over 4 months, they will market the documentary on social media and local radio/newspapers. The documentary will use a mix of interviews, dramatizations, and investigative styles. It will feature crime victims and statistics, while conveying the message that crime has consequences. The goal is to raise awareness and lower crime rates in Redbridge.
Treatment
This document outlines plans for an 8-10 minute documentary about the rise in crime in Redbridge, London. The target audience is 15-19 year olds, as research found they are interested in crime documentaries. Marketing will begin before summer using social media, posters, radio ads. The genre will mix dramatization, interviews and participatory elements to educate and impact viewers. Releasing in September maximizes the audience of local youth returning from holidays. The goal is to raise awareness, empower youth to prevent crime, and make the community safer.
Treatment
The document outlines plans for an 8-10 minute documentary about the rise in crime in Redbridge. It will have a primary target audience of 15-19 year olds. Over 4 months, they will market the documentary on social media and local radio/newspapers. The documentary will use a mix of interviews, dramatizations, and investigative style. It will feature crime victims and residents sharing their experiences, as well as statistics analysts and ex-police. The goal is to educate about crime in the area and inspire change.
Treatment
We created a treatment, which consisted of all the necessary information needed, in order to carry out our project. This is shown above.
The Construction of Our Main TV News Programme
The document discusses the technology used to create a TV news program. A DSLR camera was used to capture still and moving images. Corel VideoStudio x8 software was used to edit the footage and assemble the final program. This software allowed arranging footage in chronological order and adding transitions. When editing interviews and voiceovers, the video footage had to be synced with the audio recordings. Throughout the program, the logo and a ticker displaying identifying information were overlaid on relevant portions of the footage.
Music and Sound Analysis
The document discusses two potential title sequence music tracks for a TV news program. Track 1 is described as too upbeat, cheerful, repetitive, and representing younger children rather than the older teenager demographic. Track 2 is considered more suitable as it is slower paced, serious, and calm while still being loud and clear to grab attention. The music in Track 2 uses acoustic guitar and piano and is viewed as acceptable for a news program.
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This document provides guidance on sharing personal stories of disability or ill health in the workplace. It discusses why storytelling is important for changing perceptions and building understanding. The document encourages readers to have a clear message or lesson when sharing their story, and emphasizes that practice improves storytelling skills. Sharing stories in an authentic way can help create more inclusive and supportive work environments.
AS Media Evaluation Question 5
We conducted a questionnaire to understand our audience's interests in the horror genre and what they want to see in a horror film opening. We also held a focus group with 16-18 year olds to get their feedback on our horror opening sequence and how elements like mise-en-scene affected their reactions. The focus group confirmed that 16-18 year olds were the right target audience as they pay close attention to details and react positively to changes, even though they are more active.
Messaging and media training workshop summer 2010
The document provides guidance on effective communication strategies, including developing clear messaging, framing issues, responding to questions from the media, and public speaking skills. Some key points covered include crafting concise key messages, using stories and anecdotes to personalize issues, anticipating different types of questions, and emphasizing one's goals and solutions when discussing problems.
Storytelling Session
The document discusses storytelling in an always-on, mobile world and how brands can use stories to stay relevant. It notes that nothing captures the current scenario better where sharing information has changed from intermediaries to producing final content and from passive consumption to sparking conversations. The document provides tips for creating great stories, including knowing where you want the story to go, starting with a promise, hiding the fact that you are making audiences work for the story, not giving all the details at once, and invoking wonder. It also gives examples of brands like Harley-Davidson and Mahindra that use storytelling in their marketing.
Q5
To attract their target audience, the filmmakers conducted a questionnaire to understand audience expectations. People wanted action and killing, which doesn't fit the thriller's actual storyline. To address this, the film uses flashbacks of a murder scene to create tension. It also features young characters to allow audience engagement. The opening sequence ends with a cliffhanger to intrigue viewers about the suspect's guilt or innocence.
An Attempt
To Define Some Key
Visual Storytelling Trends That Are Shaping...
My presentation at Let's talk Visual Storytelling - Content Marketing Meetup over at Orange Grove Athens. As always as you know I am dyslexic don't kill me if a word is missing or something :-) All the info, videos, pictures are copied and mashed up together from the internet. If something is yours and you want me to take it down let me know. You can find all the sources/ references and all the videos I used in the presentation at the last slide! Happy Reading
Treatment
The document outlines plans for an 8-10 minute documentary about the rise in crime in Redbridge, London. It will have a primary audience of 15-19 year olds and a secondary audience of older community members. Marketing will begin before summer 2018 through social media, posters, radio advertisements, and online videos/banners to build audience awareness and curiosity. The documentary will use a mixed genre including dramatizations, interviews, and participatory elements to educate and impact both audiences about crime in their area. It aims to show crimes like theft and violence to increase safety awareness and discourage criminal behavior.
Storytelling in business
A presentation that explains the what, why and how of storytelling in business. It's an expanded version of the presentation that I gave at the Digital Marketing for Business Conference in Raleigh, NC in 2013.
EVALUTTION FOR PRODUCTION OF X
The document discusses the representation of social groups in the media product, potential distributors, target audience, and lessons learned from a preliminary continuity task. The media work represents teenagers aged 16-20 through the main female character, and subverts stereotypes by portraying the female as authoritative over the male. A potential distributor is Pathe for independent films or Working Title for commercial success due to connections to the American film industry. The target audience is teenagers who can relate to the young love story. Completing the preliminary continuity task provided valuable lessons about continuity, editing, scheduling, and the difficulty of getting into character.
Media evaluation
The document provides an analysis of a media product created by the author. It discusses how the product both adheres to and challenges conventions of thriller movies. It conforms to conventions like using guns, dark clothes, and fast-paced music. However, it challenges conventions by casting younger actors than typical for thriller movies. The document also discusses how the product represents teenagers in London through language, clothing, and behavior. It would be distributed by a major British company familiar with the thriller genre, like Paramount or Warner Bros UK, and target audiences over 13 interested in thrillers.
Evaluation Question 1
The document describes a student media group's TV news program for teenagers that challenges conventions of typical news programs. It discusses how the group researched existing news programs to find a gap for their target audience. They designed morning segments with upbeat language and topics relevant to teens. The group simplified scripts for accessibility but kept a professional tone. They also made the studio set feel relaxed by replacing chairs with a couch and coffee table instead of a desk to create a welcoming space.
Tools for Engagement: Social Media, Storytelling, Interactive Design and More
These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit www.sustainablebrands.com/digital_learning/communications/tools-engagement-social-media-storytelling-interactive-design-more
Evaluation question 5
The document discusses how the filmmakers addressed their target audience of late teens to young adults in their thriller film. They included gory and disturbing elements like torture and blood to appeal to this age group. They also included a teenage victim to make the story more relatable. Current fashion trends and technology like smartphones were featured to match what teenagers are interested in. Point-of-view shots and close ups of the victim were used to elicit fear and sympathy from viewers. Suspense was created through ominous music, decreasing light, and an ambiguous killer's mask. The film ends on a cliffhanger to encourage viewers to continue watching.
Tesco - Horsemeat: National Crisis Averted
How a bold media strategy, with newspapers at its heart, allowed Tesco to regain the trust of millions of customers.
Task 4 Treatment
The document outlines plans for an 8-10 minute documentary about the rise in crime in Redbridge. It will have a primary target audience of 15-19 year olds. Over 4 months, they will market the documentary on social media and local radio/newspapers. The documentary will use a mix of interviews, dramatizations, and investigative styles. It will feature crime victims and local residents discussing personal safety issues. The goal is to raise awareness and lower crime rates in Redbridge.
Treatment
The document outlines plans for an 8-10 minute documentary about the rise in crime in Redbridge. It will have a primary target audience of 15-19 year olds. Over 4 months, they will market the documentary on social media and local radio/newspapers. The documentary will use a mix of interviews, dramatizations, and investigative styles. It will feature crime victims and statistics, while conveying the message that crime has consequences. The goal is to raise awareness and lower crime rates in Redbridge.
Treatment
This document outlines plans for an 8-10 minute documentary about the rise in crime in Redbridge, London. The target audience is 15-19 year olds, as research found they are interested in crime documentaries. Marketing will begin before summer using social media, posters, radio ads. The genre will mix dramatization, interviews and participatory elements to educate and impact viewers. Releasing in September maximizes the audience of local youth returning from holidays. The goal is to raise awareness, empower youth to prevent crime, and make the community safer.
Treatment
The document outlines plans for an 8-10 minute documentary about the rise in crime in Redbridge. It will have a primary target audience of 15-19 year olds. Over 4 months, they will market the documentary on social media and local radio/newspapers. The documentary will use a mix of interviews, dramatizations, and investigative style. It will feature crime victims and residents sharing their experiences, as well as statistics analysts and ex-police. The goal is to educate about crime in the area and inspire change.
Treatment
We created a treatment, which consisted of all the necessary information needed, in order to carry out our project. This is shown above.
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An Attempt
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An Attempt
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Visual Storytelling Trends That Are Shaping...
Tools for Engagement: Social Media, Storytelling, Interactive Design and More
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Music and Sound Analysis
The document discusses two potential title sequence music tracks for a TV news program. Track 1 is described as too upbeat, cheerful, repetitive, and representing younger children rather than the older teenager demographic. Track 2 is considered more suitable as it is slower paced, serious, and calm while still being loud and clear to grab attention. The music in Track 2 uses acoustic guitar and piano and is viewed as acceptable for a news program.
Maslow’s Hierarchy Of Needs
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The document discusses the process of creating a weather report for a TV news programme using a green screen. Key steps included using a green screen to insert moving images and symbols behind the presenter, ensuring the presenter remained in the left corner of the screen during gestures and pointing, and including a map of the Midlands region along with symbols and a text strip to convey weather details for specific areas and times.
Filming Day
The group split their filming into two days to have enough time to accurately record all of their news program segments. They set up their studio space with colors and furniture matching their target audience. Lighting and costumes were also carefully planned to look professional on camera. In addition to the video, they recorded their voices separately to sync with the footage during editing.
Weather Report Analysis
The document summarizes a weather report broadcast, noting that it begins with an image of locations and shows the presenter smiling to welcome viewers. Temperature numbers are displayed above locations on the map. Graphics like snowflakes are used to emphasize expected cold and windy conditions. The presenter uses body language and direct eye contact with the camera to engage viewers.
Codes and Conventions
This document outlines various techniques used in television news programming, including interviews, voiceovers, packages, and on-location reporting. It discusses pieces to camera where the presenter directly addresses the audience, voiceovers used to explain visuals like moving images or statistics, and outside broadcasters reporting from off-site locations. It also mentions vox pops to gather public opinions, re-enactments when no actual footage exists, and links between on-location reporters and studio presenters.
Location 10 pic
This document provides descriptions of 10 pictures taken around Birmingham, England to be used in a TV news program title sequence and story segments. Picture 1 shows the Birmingham bull statue to give viewers a sense of location. Picture 2 promotes the new Birmingham Library building. Picture 3 shows BBC studio equipment to demonstrate how a news program is produced. Picture 4 features the new Apple store, one of the news stories. The remaining pictures depict additional Birmingham locations like the canal, bank, museum, and train station to further establish setting and interest potential audiences.
Experience
We took a tour of the BBC Studio where we were greeted by journalists. We viewed the production rooms backstage including the green screen, news studio, journalist room, and presenter dressing rooms. We also met BBC presenter Nick Owen and had a question and answer session to learn more about the studio and news production process.
Logo creation analysis
The document describes the process of creating a logo for a TV news program aimed at teenagers. It involved analyzing existing logos to understand effective design elements, deciding the target audience was teenagers and the morning broadcast time. Design discussions determined the logo would feature a wavy white line representing sunrise, with a circular shape and ombre colors resembling a sunset over water. An "M" was made with one letter upside down to look like a reflection. The final logo was intended to attract teenage viewers through its appealing morning-themed design.
Week 10 analysis pp
1. The student created a title sequence for a local TV news program called "Morning Midlands" with their group. They chose the name and logo to represent the broadcast time and location in the West Midlands region.
2. In designing the title sequence, the group considered audience demographics based on the Hartley Classification and included images that would appeal to different age, gender, ethnicity, and social groups in the local area.
3. The finished 15-30 second title sequence used video editing software to combine the logo, footage, transitions and music into a simple, professional intro to engage viewers and represent their news brand.
Question One Evaluation
This document discusses how the media product challenges conventions of real magazines.
The front cover uses large central images and positioning of the masthead to draw attention, while changing the usual placement of the strapline. The contents page separates articles into boxes and includes a section from the staff writer for personalization.
The double page spread continues the color scheme and features the main article band. It includes polaroid images, an exclusive interview in different colors, and a dotted line to allow cutting out the poster image - challenging conventions by making the image take over one page without other text.
Music Magazine Questionnaire Analysis
The document analyzes the results of a questionnaire given to determine characteristics of an ideal music magazine for a target audience. Key findings include:
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- The magazine should focus on female readers.
- Readers said they would purchase the magazine.
- £1 is the most acceptable price point.
- The magazine should be published monthly.
- Readers want to read real-life stories.
- Pink, black and white are preferred colors.
- The magazine should have 41-60 pages.
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The document discusses planning for a pop music magazine. It describes choosing the genre of pop music because of the author's knowledge and interest in pop artists. Three masthead ideas are presented: Pop Girl, Pop Vibe, and Pop Stars. Three front cover image choices are then discussed in terms of featuring bands clearly and positively reflecting the pop genre. Cover line ideas are provided aimed at the target audience. A mock-up cover page and contents page are presented outlining the planned layout and sections.
Bauer Media Research
Bauer Media is a global media conglomerate with 11,000 employees across 17 countries. It owns 53 magazine brands that sell over 217 million copies annually and 4 major radio brands reaching 17 million listeners. Due to declining print sales, Bauer expanded its brands across multiple platforms like websites, radio, and TV to remain engaging audiences. Similarly, the rock music magazine Kerrang launched a radio station, TV station, and website to supplement falling print sales and cater to audiences' technology and content preferences across devices. Bauer's strategy is to connect audiences with high-quality content through their broad portfolio of influential brands on any platform.
School Magazine Image Analysis
The document contains rationales from multiple students for why they chose specific images to represent themes in their school magazine. The images generally depict school life through students engaged in learning activities, using technology, collaborating in groups, and looking happy in their school environment. The students feel these images accurately portray what school is like and what students do, in order to appeal to and inform the target audience of their school magazine readers.
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- 4. We chose our stories in order to make them unique to the audience. Hard News is about sixth form fears which local people may not be aware of without watching the Programme. Our Soft News is also unique to inform the audience of technology that is taking over in their local area.
- 5. As a group we chose our stories to fit to this News Value. Our Hard News story and Soft News Story were simple to explain so that it was easy to broadcast and more understanding for our target audience. We made sure that the scripts for the story were not too complex to make sure that the audience stay engaged.
- 6. As a group we made sure that our stories were not old that they were recent happenings in the Midlands. We realised that the audience want to be up to date with what is going on recently in society. Our Hard News is happening recently and continues from the broadcast, our Soft News is recent being a couple of days after the official opening of the store.
- 7. Barthes Enigma Theory was used in our Hard News story where the Script started off with a question. Due to the way people are when a question is asked in the media the audience usually watch the Programme to find out what the answer is, it is a good technique to use when trying to engage an audience. We chose our Hard News story specifically because our target audience is older teenagers which means they will be the age where Sixth Forms being discontinued will have an impact on them and this story will interest them. The question is asked at the start of the script and then the story will be explained and answered at the end of the report. Our question – “ Are School’s and Education under pressure across the West Midland’s?” which ends in the result that Archbishop Ilsley is safe but this is not guaranteed for all Sixth Forms.
- 8. We have used Levi Strauss’ Binary Opposition Theory for our Soft News Story, with the idea that no one will understand something without understanding the opposite to that. This theory will be used in our Programme to explain how the Old Waterstones store has changed to a New Apple Store. The audience understand what the Old is being the Waterstones store but through our report we will be able to explain to them and give them an understanding of the New which is the Apple Store.