Our documentary, print advert and radio advert all shared the same title of "Emergency Stop" and used consistent branding elements to clearly link the products together as a package. A main image of L plates was featured throughout to represent the theme of learner drivers and symbolize progression. The same voiceover was used across all texts to provide familiarity. Color schemes and other graphics were tailored based on audience research and channel branding guidelines to effectively promote the documentary airing on Channel 4 at 7pm Thursday.

1. How effective is the combination of your main product and ancillary texts?

2. Our documentary, print advert and radio advert are all linked together and work as a package. Our main product and ancillary texts all shared the same title which is Emergency Stop, by having this as our title the audience know exactly what our documentary is about. We had to use the same title for each ancillary text and for our main product because this would depict to the viewers that they are linked together and are for the same documentary.

3. One main image was used throughout the 3 tasks which was images of L plates in our documentary to portray the whole idea of learner driver’s, we then used this idea and decided to do our print advert using a ripped L plate as our main image this symbolizes how people have progressed from a learner driver to not needing the L plate anymore and therefore ripping it up and becoming a normal driver. I think this is a good image to use as our main image because a lot of people can relate to it. Even before the title ‘Emergency Stop’ is made known in our documentary the audience already have an idea of what it is about by the montage of car images at the beginning.

4. We combined the same voiceover for each task this then shows how each product is linked together, by using the same person to be recorded for our voiceover thus have the same voice on each text and our documentary this demonstrates a familiar voice throughout our products. Therefore making the viewers more inclined to watch it, also this helps to advertise on a wider scale.

5. The research we did on our target audience found out that the favorite color for a car was blue, therefore we used blue as the title colors in our documentary and also used it for the background color of our print advertisement this shows that we are taking our audiences into consideration when making our documentary. This shows that the graphics for reflected by the audience feedback, however we then changed back to the original colors for our print advertisement because red was better for our channel 4 logo as this was the color of a learner plate. This then clashed with the background color blue so we changed this to black as it was better suited. We chose to have white font over the black for our titles this way it would not divert away from the main image on our print advert.

6. Vox Pops where combined in both our ancillary text and our main product, which was the radio advert and our documentary. We did this to keep the audience accustomed to both texts. Our documentary is scheduled for Thursday at 7pm on Channel 4, this was used in our radio and print advert also. We did this because we wanted all three products to be combined almost like package, this way it would inform the audience that there are all linked in one way or another.