The document discusses the marketing strategy for promoting a short film with limited budget. Posters and a magazine were used as ancillary texts to promote the main film product across various media platforms. Both the poster and magazine cover image feature the back of the main character to hint at the film's theme and build curiosity without revealing too much. Language in the magazine article and poster provide clues about the film's style and theme to attract interested audiences. Feedback on the marketing strategy could be positive or critical given the team's inexperience, but they aimed to replicate the style of an independent magazine they were inspired by for promotion.

1. Question 2
How did you use media technologies in the construction and research,
planning and evaluation stages? How effective is the combination of your
main product and ancillary texts?
=Using synergy my team and I have managed to promote our main product
with ancillary text as a campaign. It’s a part of a marketing strategy.
Nazha Sultana Miah

2. Image
The poster image and magazine main image are both similar.
The poster shows the back of our main character and the main
image on the magazine shows the main character behind some
folders. The images are similar in a way that the main
character’s identity is always hidden. The audience can put the
two images together and recognise the relation or theme of
the film. The marketing of short films is different from feature
films simply because our production team is new to the
industry, we don’t have a big audience and with no budget we
cannot afford to advert our main product on a billboard,
however our poster and magazine can be viewed from the
school website or magazine. This is will be available for all
teachers, students, parents, potential new students and their
parents and external audiences. As mentioned before our
poster will be most unlikely to be presented on a billboard but
perhaps around the school or the borough’s official website.
Although we had no budget, we had access to promote our
main product and ancillary text on social media platforms like
Facebook, Twitter, Instagram and YouTube. Multi-platform
Marketing allowed us to perform variety of trailers on YouTube
which meant we gathered a range of different audience and
vast numbers of viewers across the Globe, viewers from Italy
and the UK.
Magazine Poster

3. Design
Some members of our team are the editors of the print;
poster and magazine which meant we had control over them
and this makes it more believable for the audience.
Although, our team had full control over the ancillary text,
this could only mean two things. The team will either be
viewed negatively or positively. Some audience could be
overly critical and find our work too basic or their judgement
could be lenient and find the team as hardworking. The
designs on both poster and magazine are roughly similar,
plain and uniform, like the image simply because we were
inspired by our main product. We found this also works as a
promotion. We found using dull and cold colours like; blue,
grey and whites throughout our film helped to present our
take on the film. We also found we were inspired by Little
White Lies to use basic, yet sophisticated fonts to look neat
and to the point like; Arial, Dotum and many more. In our
drafts we used shapes like leaves and footstep to present
freedom, nature and independence.

4. This was the original layout we designed for our magazine and we successfully followed this layout.

5. Language
For obvious reasons, like most film posters and
magazine articles always hint something about the
main product “Eat, work and sleep, eat, work and
sleep, eat, work and sleep… You get the idea?”. In
the magazine article, the editor manages to talk
about the film in depth without revealing too much.
However, the poster doesn’t contain as much text
as the magazine. Like other posters, it contains the
important details like; title, director and actor, Film
Company and production, hashtags and website.
The audience can find obvious conventional details
on our social media platforms and they can view
backstage footage and images too. The language
style definitely gives away the theme and what the
audiences are expected to see. This promotes the
film as some audience may be interested in this
style or some may not be. As mentioned before our
team were influenced and inspired by Little White
Lies and the language they used. As an independent
magazine we liked the quirky yet fun style they
adapted to and this is what we tried to recreate.