The document summarizes a marketing project where a student group created a new gum product called "Swaits Fresh". They developed a company name, product name, slogan, logo and packaging design. They created print ads for websites and magazines and a video advertisement. The group worked well together and met deadlines, though some elements like the video could have been improved. They presented their project and received positive feedback from teachers and students.
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Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
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Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
1. Evaluation
For this unit we had to create, produce and market a new product. We first got into our group and
started to decide if we wanted to advertise a cereal bar, water or Gum (which we chose). Knowing
that we were then trying to sell Gum, which then obviously help us to know and start coming up
with important information e.g. names, slogan and logos.
From this we got in a team meeting and then came up
with our final team details.
Resulting in:
Company Name: ‘Swaits ‘The name Swaits originated
from our team initials. At first we had Sophie, Will, Aaron
and Aaron hence the S, W, A, but due to some unfortunate
lab testing, we lost our lab rat will but kept the original
name. Swaits is a short, quick name that we didn’t want to
waste time on thinking too hard about. This was so then we could move on to the key aspects of
marketing which was more important for us.
Product Name: The title ‘Fresh’is literally telling the consumer what will happen if you eat our gum.
There will be Fresh flavouring with no added sugars or sweeteners, which results in Fresh breath.
Fresh could mean fresh/new thinking and not previously known, new to the market and unheard off.
Slogan: ‘Swaitening your product’ Swaits is a little pun on the word sweets. Changing sweets to
swaits helps us to include our company name, into a catchy slogan. Swaitening doesn’t just have to
be a play on word mean sweetening as in sweets. We also thought about it meaning making any
product good. To start off with we had different ideas like ‘don’t’ be average’ that was the name that
I specifically came up with. We then as a group decided that, that was a bad slogan because it didn’t
actually say anything about the company or what we were selling. Even though it said that, if we
were to of used that for our slogan people who would have brought it could have felt individual and
important. ‘Don’t be averages’ is more of a statement.
Logo: during this unit we had gone through many ideas for logos:
2. We finally got to a good logo which was creative and unique. The S inside the W is also meant to
look like the number 8 and the later S. This was inside a W and when said out loud sounded like
‘sweight’ which was also meant to be an abbreviation or a easy way to say our company name
‘swaites’.
For our product and company we wanted to come across as a relatable production company. We
thought about practical packaging and responsible pricing. This was a good thing that would help us
get well known quickly, because people would be so happy and relieved about how handy our
product is.To help is with our packaging we used some market research on existing gum products as
to which styles, colours and fonts are most commonly used.
We wanted to know how the packing influences the consumers to buy the products every single day.
We found out that the 2 most common forms of packing are the boxes of gum containing 25 pieces
of gum, or the rectangular packets containing 8 smaller pieces of gum. We have chosen the smaller
packaging as we need our gum to be easily accessible whilst on the go again appealing to our 20-30
year olds who are always needing something to chew whilst sat in the car, or indeed waiting at the
busses or trains.
Our wrapper wanted to obviously be eye catching and presentable. With this we thought the colours
we chose were appropriate and suited our target audienceor anyone out of our specific target range.
We thought this because teenagers are a colourful, active age and full of youth. But to the older
target audiences will like the colours of our wrappers because it’s something new and bright,
something that will spark a hard day at work. The wrapper contains colour, bold writing and in the
corner there is a triangle showing an indication of what flavour is inside. All these aspects are used
on gums such as Five, Trident and Wrigley’s extra. This was thought of by Aaron Cork. We clearly
need the logo in the corner so people knew who the gum was coming from. Unfortunately on the
watermelon wrapper the writing is in green, this was not meant to happen and was an accident
because on the other wrappers the writing is meant to be in white to stand out and be pure.
However I think leaving it green worked out well because green relates to the skin of a watermelon.
3. We Initially had another wrapper design idea made my Aaron Cogdell but we quickly changes it
because we felt like the colours had nothing to do with our flavour and also the colour were very
dull. On the other hand our new the wrapper is very unique and behind the entire colour the initial
background is ice cubes. We were all messing around on Photoshop and thenAaron Cork came up
with the idea of the ice cubes because he thought it stood for our name fresh. We all think that it
represents ice and the normal mint flavoured gum. This is quitetongue-in-cheek in the sense that our
gum is not to do with mint, but does leave your mouth feeling fresh and smelling nice. Ice is
associated with cooling down and being fresh so we though then that the ice could be something to
do with the name fresh.
For this unit we had to use Photoshop and Premier Pro. On Photoshop made 3 print adverts, where
we made website banner, Magazine posters, Underground train stations and a bus stop poster/sign.
When choosing what website we wanted our banners to be on, we didn’t just pick any random site.
We chose the TV channels;
Dave: we chose this website because it was suitable to everyone in our target audience range. We
did research on this website to see what type of ages and people watched programmes from Dave.
Dave mainly appeals to the older ages from our target audience however it still is watched but
younger ages like teens.
MTV: I think choosing MTV was good, because it
really related to our company and what we are
like. MTV’s target audience are more teenagers
and in 20’s, however their themes and colours are
4. the same as ‘swaits’. MTV is a colourful and Fun TV channel and this is appropriate for the younger
years in our target range. As a team we made certain people look up things about the websites we
were going to avertise on. With research we new that we should us MTV because they target more
teenagers.
Having Dave and MTV gives our company a diverse advertising range. We thought having these to
websites would help broaden our advertising and get our gum more talked about and well known.
Before we made anything on Photoshop we sat around and talked about our target audience or if
we wanted it to be clever or funny. Firstly we had an idea of a lion with big teeth and smelly breath.
We started sketching the ideas and seeing if it would look appropriate. We then came to the
conclusion that it would look to childish and we thought his because we know we couldn’t get a real
lion, so for that reason the poster would look fake and not professional. I then came up with the idea
of the differences of teeth. I thought if we got a lot of pictures of teeth and then made a collage but
had one set of teeth that represented out gum product to stand out. I didn’t just want the poster to
look colourful I wanted it to be interactive so then when people are walking past they literal have to
stop, look and answer. So we included a question on the poster ‘which do you Chews’ we purposely
used the word chews instead of choose because it clearly fit in with the product we are selling.
To get this end result I used Photoshop and the editing tools on
there. Specifically I used ‘Quick selection tool’ I highlighted the
5. important bits of the picture then inserted it to another page and chose the
size and where to put it. We thought it was important to have all of the
pictures the same size; this would leave it looking professional and looking
neat. Also having the pictures the same size doesn’t give any clues to the
wright answer at the bottom of the poster.
I also used the gradient tool for the bottom of the poster. This helped me add colour to the poster
and we chose thecolour purple to relate back to our first wrapper colour. I had to use this tool last
because then the colour wouldn’t hide the pictures. We thought about using Purple because it is
known and seen as a wealthy, successful colour. We also put into account that popular companies
use the colour purple and that means it’s a memorable colour. Such as:
It’s not too bright or to boring, and it’s a unisex colour, which
mean anyone and everyone could like it.
I then inserted the wrapper image and the logo to put on the
bottom of the poster. We think that it was appropriate to but this
on all of the 3 print adverts so then people would know who we
are.
To edit the website banner we had to make it look as real as possible. So I
saved a print screen of ‘Dave’’s website and then pasted it onto Photoshop.
With that ready to edit I measured the sizes of the boxes I need to fill in. I
then made our company design fit to scale, into the website boxes. To do this
I used the lasso Tool, Which helped me individually or specifically select
things I need.
A weakness about this advert was that, the top banner didn’t fit as well
as the side banner did. The top banner then had unclear writing made
read and made it look unprofessional. So next time we have to make
sure that all of our banners fit. Or I would have made a specific and
individual banner to make sure it fitted and look appropriate for the
website.
6. ADVERT
For our advert it took a while to come up with an idea that we wanted to do. Aaron cork and Aaron
Cogdell both came up with the idea we have now. Original we had an idea to relate it to our
magazine cover. We were going to have loads of people doing day to day things and what they do
with their teeth/what they eat. However there was already a ‘wriggles extra’ advert like that. The
boys got this advert idea from the ‘linx’ adverts. I think our advert works well, because there isn’t a
gum advert that is about to relationships.
I was the person who edited our adverts. I put them into a sequence and order, which was efficient
for the others if they didn’t quite get the idea of the adverts. It also helped because if one of them
wanted to add to the editing they could. Primarily we sorted out roles:
Aaron Cogdell: actor
Sophie Carey: Director/editor
Aaron Cork: camera man
Having these roles saved us time and gave us structure throughout the proses, this was good
because we rarely argued. We got together and thought about the right people for the right roles
and when started to look for locations. From there we started to film. Once the filming of more than
one shot over everything, we uploaded to the computer and stared to edit.
Firstly I imported the clips, and then put them all in order. I then sored
through the effects for, transitions and volume alters, and chose the ones
that suited our clips. Adding effects would improve the smoothness and flow
of the video.
In this specific shot its
meant to be, the boss has
called one of their workers
to come in for a talk. As
Aron walks in, Emily puts
in some gum. We made
sure that the Gum scene
shod out.
To make a split screen we had
to minimise a clip/video. Then
put it on a layer were another
video is. The clip that you
haven’t minimised, you then
have to minimised and fit to
the screen. Making sure that
the clips is playing at the
same time, to make it look
tidy and professional.
We wanted the views to know the
difference from having fresh breath
and bad. Having one character trying
to do day to day jobs, but getting
shot down because he has bad
breath, was shown through, the spilt
screen was to show the ease of just
having some of our gum.
7. I personally liked the split screen idea. However I didn’t quite like how it didn’t fill the screen, so
when you watch the video, clips look disorientated. To improve this we tried stretching the clips and
as a result of this they looked even worse than before. It was helpful and useful that we did try to
make it fit the screen, just in case it did look better.
To start with we had to make a story board. Although we had a story board, we didn’t always film in
order. The story board helped us all understand the advert, and could
help us make any changes or remember to film a certain clip.
I Love how as it
zooms in it gets
clearer
People possibly
could think that it
isn’t meant to be
blurry.
The end clip I got it to stay in a still image for a long time because I
copied and pasted the clip. I had to find the end of
We added the
The video and cut it as small as I could. From there i
information because it
tells the viewer what it
Then I right clicked on it to copy. I think I was a good
was we were advertising.
The fact that that image
Idea To have a still image of the product.
is last, hopefully would
stay in the viewer’s mind
because they saw it last.
We left it clear and
We used white for the
Aaron Cogdell came
plan so it let the
writing to keep it simple
up with this idea.
views wait and think
and look modern.
You can tell that it’s
about the product
getting clearer
This clip is blurry,
however it’s ok that
it is because then
you wouldn’t be
able to notice the
wrapper.
After doing this shot
we soon realised that
the gum packaging was
not perfect. This was
because we did this
clip too late and meant
we have ruined the
packaging
Although as a group we
agreed that the white
font was most
appropriate. Looking
back on it now I would
have changed it to
make it stand out more.
8. I believe that I worked really hard on this unit. I think I was committed and dedicated to making this
a really good unit. We met deadlines and made everything as detailed and as perfect as possible. I
am very pleased with the name, I think it suites the product and our general groups personalities. If I
had to do it again I would have made a shorter advert and I would have gone back on the entire task
and tried to perfect then and I would have tried to make my work look as professional as possible. I
know that I have learnt a lot of things during this unit and it will help me with future units that we
will do. Our group worked really well together, we all listened to one another, and however even
Though we met deadline there was a couple of times were we rushed things. It was also very
frustrating how we all were selected to help film other group’s project, which clearly delayed us
from improving/moving on with our project.
At the end of the unit we then did a presentation to our class and the other year 11 class. It was
clear that we did extremely well in our pitch, because we got teacher and student feedback and an
end of unit grade. I think our pitch went well because we used a script and practices and our slides
didn’t have hardly and information on them we we had to
imprivise and say as much information as we could to keep
the viewes egaged and entertained. We made it interactive
with rhetorical questions, and we thought as a team if we
changed the tone of our voices, to make us sound excited,
then this would phyalogicaly make our product seem more
interesting.
Making the slide bare helped enthasise our pitch
techneiques, which also helped show of how good we could
be with so little backup.
I think we worked really hard and well on our script. We
decided to make it as detailed as we could. Aaron cogdell was
the main person to write the script, but we all did have big
imputs on the script.
If we had to do it again I would have made it a bit more
interactive. At first I had a idea to have different coloured
sweets ( I would have chosen sweets that I knew magority
liked purple. E.G. ‘starburst or ‘skittles’ )to see what colour everyone went to and hoping that people
would have chosen purple. From there I would have said we did research and it is clearly provern
that people like flavours that come in a purple packaging.
But in a Nutshell, as a team we worked well together to make the pitch as clear and perfect as
possible. Thankfully we remember to put our logo on every slide to make , the presentation that
much more professional.