Local TV advertising can be an effective way to promote small businesses. It requires securing production equipment, creating a script and hiring talent to produce a commercial. The commercial can typically be aired within a week of production, though it may take up to 6 months to see results. Advertisers should work with a professional studio to produce their commercial, negotiate air time costs, and carefully select time slots for maximum exposure. Ads should be clever, catchy and potentially feature a celebrity to engage viewers.