Organic Search Engine Marketing
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This document provides an introduction to organic search engine marketing using NextBee Media's word of mouth marketing platform. It outlines tips for execution including focusing on keyword research, content development, and link building strategies. Additional considerations are combining SEO with cost-per-action advertising and using NextBee Media's tools like referral widgets, reward programs, and product reviews to boost engagement.
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Turn loyal customers into brand advocates by rewarding them for sharing their positive experiences on social media. This will help gain new customers, increase reputation and stabilize growth. An effective brand advocacy program continuously engages advocates through rewards and incentives to drive greater engagement over the long run. The program should be adaptive and have a presence across multiple social media platforms to encourage advocates everywhere. Focusing on power users and social influencers can help generate wider public support and complete the picture of remarketing to identified customers.
Engaging customers on mobile devices
The document discusses ways for businesses to engage customers through mobile devices. It recommends developing a mobile store that allows browsing and purchasing products/services through a mobile app. It also suggests making the interface simple with 4-5 clicks and only key information. Additionally, it advises creating an in-app loyalty program through check-ins and rewards, using location-based services to target customers near stores, facilitating word-of-mouth referrals through social sharing, and offering personalized experiences through customer analytics. The overall goal is to make engaging customers on mobile easy, quick and rewarding.
What customers love about a brand
A brand that customers love provides a great product, exceptional customer support, rewards for loyalty, social media recognition, value through customization and incentives, and a sense of exclusivity. They seek ways to continuously improve and add value for customers without raising costs, deliver more than promised, listen to and solve customer problems quickly, and develop loyalty programs with cumulative discounts and reward choices.
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- 10. Thank you Do visit us at www.nextbee.com today ..
Editor's Notes
- Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- In this presentation we will look at organic search engine marketing , the resources required, along with the execution details, tips, and additional considerations for running your campaign.
- Introduction to organic search engine marketing Organic SEO also is a cheap way to maximize the potential of your site via some simple, yet powerful solutions that can send your site up the rankings. Some simple SEO techniques include building links, using keywords in a certain way and a certain amount of times on each page, and using meta and alt tags.
- Cost and timeframe Organic search marketing can be done with the only investment being time and hard work. You can hire SEO companies to do this service for varying prices, depending on the size of your website. It may take a good bit of time in the set-up but once the set-up is done and the site achieves a high ranking, the results will be long-lasting
- Execution details Using keyword tools to pick out certain niche keywords is one cornerstone of building a good organic site. The basic foundation of organic search engine marketing includes focusing on keyword research and content development Also, a good link-building strategy will shoot your site up the rankings quicker than anything.
- Tips Forums and blogs are great ways to build your links quickly and easily. Also, it is much easier to pay for high rankings, but to put a useful site online, and one that will stay there for a long time takes hard work, but will pay for itself in the long run.
- Additional considerations While organic SEO marketing seeks to optimize your website from the ground up paying for your marketing via pay per click, CPA can help make sure that you are generating more profit. A combination of both is the best way to achieve the success your website deserves.
- We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.