The document outlines the process of running a successful sweepstakes program on social media platforms like Twitter and Facebook, aimed at increasing followers and generating interest in products. It emphasizes the importance of simplicity in participation, relevant rewards, and capturing minimal customer information. The document also highlights the role of promotion, sharing incentives, and automatic notifications in enhancing engagement and potential for virality.

1. How Sweepstakes Works
NextBee Media
- The Process

2. Goal
Increase
Followers

3. The Process

4. Your motive behind running a
sweepstakes program on Twitter or
Facebook is to generate a buzz
Develop a Simple Sweepstakes Program
Less steps means more involvement
Your participants do not expect to be evaluated on the basis of merit
Keep it Simple

5. Offer a Relevant Reward
A reward that matches your industry
Create interest in your own products
Develop prospects from among participants

6. Decide What Customer
Information to Capture
Decide what information you will need to develop promotional campaigns
Try to capture as little information as possible to facilitate participation
Name, Email, Phone number, Address, Age

7. Build Custom Forms
Develop a form based on the
information you want to capture

8. Promote Sweepstakes
If you have a good following on Twitter or Facebook,
promote the sweepstakes contest there
Run targeted ads if you don’t already have a base

9. Affiliates can further your reach
They take your sweepstakes to networks you never knew existed
Seek Affiliates’ Assistance
They generate interest among social users

10. Customer Enters
Information to Participate
You grab customer data
Customers fill in desired information
to participate in sweepstakes

11. Social Widgets for Sharing
Let participants share
sweepstakes on social media
in hope for a bigger reward
Offer incentives when they
bring in more participants
Let them share
rewards as well
Make room for abundant
sharing through on-site
social widgets

12. Automatic Notification of
Successful Participation
Trigger automatic notifications as soon
as participants’ entry is validated
A notification of participation in
sweepstakes gets posted to the
participants’ contacts’ feed
Increases the chances of
your sweepstakes going viral

13. Celebrate Success… Together
Finally,

14. www.nextbee.com
THANK YOU!
NextBee Media