The ppt describes the steps your business should take before creating a sweepstakes for increasing your social followers and how to run it on social media.
Increase Customer Engagement with a Cause Marketing ProgramNextBee Media
Businesses can drive customers and increase customer engagement with a cause marketing program. The presentation also shows how businesses can retain customers and increase their purchase frequency.
You live on Facebook so you’ve got social media campaigns down, right? Building a brand, managing public slams and integrating across the digital space – second nature eh? Just in case – pop in to this jumpinteractive prezzie at the University of South Florida as we look at catering social campaigns by platform, creating a social culture and tracking your social ROI.
Introduction to Social Media for ProfessionalsSimon Ryan
This document provides an introduction to using social media for financial advisors. It discusses key trends in the financial landscape including post-consumerism, changing attitudes toward retirement, distrust of financial institutions, and growing use of informal advice sources. It recommends that advisors consider using social media for listening, researching, sharing, networking, collaborating, acquiring/retaining clients, hiring, and feeding the media. It also notes that social media blends business and personal personas and that ownership is shared throughout an organization.
This document discusses social media strategies for sports organizations and events to monetize through sponsorship. It recommends creating a social media strategic plan aligned with business goals, determining social media influence through metrics like Klout scores, and using social media for sponsorship activation like the MLB Fan Cave. Examples are given of using social media to increase fan engagement for NCAA championships and sports teams.
A failure to plan is a plan for failure. Learn how to develop a sound social media plan that can be properly utilized, modified and measured. Have a clear road map, gain an understanding of your audience(s) and build a business case for social media within your organization. Presented at Social Media for Business Event in Tempe, AZ on August 20, 2009.
This document provides an introduction to social media and how it can be used effectively. It discusses how social media allows for two-way communication and engagement with target audiences. Examples are given of how Barack Obama's presidential campaign and BMW successfully used social media for marketing. Key tips include deciding goals, monitoring strategies, and tailoring social media use to fit each organization's specific needs. The document emphasizes measuring success and being willing to change social media approaches over time based on audience feedback.
The document outlines 7 tiers of social media goals for businesses to achieve, from foundational goals like page growth to more advanced goals like building an online community. Each tier contains the goal description, suggestions for how to achieve the goal, and metrics to track success. The foundational tiers focus on growing audience and awareness, while later tiers encourage customer engagement and real-world actions like app downloads or store visits. Achieving the metrics in each tier lays the groundwork for succeeding in the next level of goals.
Increase Customer Engagement with a Cause Marketing ProgramNextBee Media
Businesses can drive customers and increase customer engagement with a cause marketing program. The presentation also shows how businesses can retain customers and increase their purchase frequency.
You live on Facebook so you’ve got social media campaigns down, right? Building a brand, managing public slams and integrating across the digital space – second nature eh? Just in case – pop in to this jumpinteractive prezzie at the University of South Florida as we look at catering social campaigns by platform, creating a social culture and tracking your social ROI.
Introduction to Social Media for ProfessionalsSimon Ryan
This document provides an introduction to using social media for financial advisors. It discusses key trends in the financial landscape including post-consumerism, changing attitudes toward retirement, distrust of financial institutions, and growing use of informal advice sources. It recommends that advisors consider using social media for listening, researching, sharing, networking, collaborating, acquiring/retaining clients, hiring, and feeding the media. It also notes that social media blends business and personal personas and that ownership is shared throughout an organization.
This document discusses social media strategies for sports organizations and events to monetize through sponsorship. It recommends creating a social media strategic plan aligned with business goals, determining social media influence through metrics like Klout scores, and using social media for sponsorship activation like the MLB Fan Cave. Examples are given of using social media to increase fan engagement for NCAA championships and sports teams.
A failure to plan is a plan for failure. Learn how to develop a sound social media plan that can be properly utilized, modified and measured. Have a clear road map, gain an understanding of your audience(s) and build a business case for social media within your organization. Presented at Social Media for Business Event in Tempe, AZ on August 20, 2009.
This document provides an introduction to social media and how it can be used effectively. It discusses how social media allows for two-way communication and engagement with target audiences. Examples are given of how Barack Obama's presidential campaign and BMW successfully used social media for marketing. Key tips include deciding goals, monitoring strategies, and tailoring social media use to fit each organization's specific needs. The document emphasizes measuring success and being willing to change social media approaches over time based on audience feedback.
The document outlines 7 tiers of social media goals for businesses to achieve, from foundational goals like page growth to more advanced goals like building an online community. Each tier contains the goal description, suggestions for how to achieve the goal, and metrics to track success. The foundational tiers focus on growing audience and awareness, while later tiers encourage customer engagement and real-world actions like app downloads or store visits. Achieving the metrics in each tier lays the groundwork for succeeding in the next level of goals.
Proven Integrated Fundraising Techniques for Pet RescuesIgnitus
Kimberly Sanberg, Director of Online Strategy at Ignitus, shows you how to integrate traditional direct mail with online media like email and Facebook so your rescue can reach your fundraising goals and create an engaged community of passionate supporters. It's not as hard as you think!
This document provides steps for planning a successful fundraising event, including asking key questions about goals and audience, setting a budget, promoting the event through various online and offline channels, designing an engaging experience, and conducting post-event analysis and relationship building. The 6 steps are: 1) Ask key questions; 2) Set a budget; 3) Define measurable goals; 4) Promote the event widely using various media; 5) Design an dynamic experience; and 6) Conduct post-event analysis and engagement. Statistics are also presented on the growth of online giving and challenges in fundraising.
Fine-Tune your Paid Media and Email Acquisition StrategyCharity Dynamics
This document discusses strategies for nonprofits to increase fundraising from Facebook fundraisers. It recommends using targeted Facebook advertising and custom audience segments to recruit more fundraisers. Acquiring fundraisers' email addresses directly on Facebook or through a Facebook Messenger bot is suggested so the nonprofit can follow up and provide coaching to cultivate fundraisers. Case studies show fundraisers who provide their email and receive follow-up communications tend to raise more money than those who do not provide contact details. The document emphasizes testing different acquisition and engagement tactics to maximize fundraising from the Facebook platform.
Micro Donations: How They Can Be a Sustainable Revenue Model for NonprofitsCallHub
Micro donations can be reliable revenue sources. But since they are usually made on impulse, you may struggle to retain donors. Here's how to make small donations sustainable.
https://callhub.io/micro-donations/
Xelleration Social Client: Give the Needy FoundationKaitlyn Knoll
This document summarizes Xelleration Social's work with the nonprofit GTN to improve its social media presence. It finds that GTN saw increased Facebook likes and engagement after implementing Xelleration's strategy of more consistent, higher quality posts. GTN also became more active on Twitter and Pinterest. Facebook ads performed well above industry averages. The document identifies areas for GTN to improve, such as adding more types of content, becoming more involved in the community, and improving its website with fixes like enabling blog comments.
In this presentation, Jim Sterne, Web analytics expert and President of Web strategy firm Target Marketing, shared with us how social media metrics and Web metrics tie together.
Engagement is a metric for how consumers interact with ads or what they do as a result. This document discusses refining the definition of engagement to focus more on sales, insights and advocacy. It also discusses creating a value proposition to encourage engagement outside of paid media and directing engagement to drive business metrics. Specifically, it addresses whether increased customer reviews, profiles and survey responses could increase conversion rates and have quantifiable marketing and sales value.
Are Nonprofit Raising Money on Social Media? This presentation digs into data on social media as a fundraising channel and highlights the best strategies for raising money.
Rheem Dealers & Distributors can gain an enormous competitive advantage and generate new sales opportunities by reaching new prospects in real time, through social media.
Get Details at: http://bit.ly/rheemgetsocial
Visit the linked form to express interest & we’ll respond with details: http://bit.ly/rheemgetsocial
This document advertises a social marketing workshop for professional services firms seeking government clients. The workshop will cover basic social marketing tactics for growing business, selecting the right tools for demand generation, lead nurturing and closing leads. Attendees will learn what social marketing entails beyond common assumptions, how to build and maintain email lists, which social channels are most effective, and how to use webinars and virtual events to build leads and conduct targeted market research. The workshop will be held on March 21, 2014 in Tysons Corner, Virginia and feature presenters Debbie DeChambeau and Karla Williams.
Showcasing Impact Online in the Nonprofit SectorTara Verner
GreatNonprofits recently gave a webinar with Guidestar helping nonprofits leverage their reviews to showcase their impact online. See several examples of how nonprofits are leveraging the GreatNonprofits platform and reviews to raise money and demonstrate their impact.
Transparency, Engagement and Showcasing Impact OnlineGuideStar
The document discusses Greatnonprofits.org, a website that allows nonprofits to create profiles and showcase reviews and feedback to increase transparency and engagement. It was founded after Hurricane Katrina to provide a platform for citizens to give feedback on nonprofits. The site now hosts over 1.8 million nonprofit profiles and 200,000 reviews that are syndicated across other nonprofit platforms potentially reaching 20 million people. It encourages nonprofits to complete their profile, invite reviews, and use badges and seals on their own websites to increase donations by demonstrating third party endorsements of their work.
Become a master event marketer with this simple guide to event marketing campaign planning. This guide will walk through the steps involved in developing, launching and maintaining an event-specific marketing campaign, from objective writing to channel marketing tactics and beyond.
Social media allows companies to connect with customers, build loyalty, and improve the customer experience. Companies should engage customers on social media by sharing an authentic brand voice, developing engaging content, and showing gratitude to customers. Using predictive analytics on social media interactions and customer feedback allows companies to proactively respond to customers in targeted ways.
Reasons to Use Customer Activation SoftwareNextBee Media
Customer activation software can save marketing effort and time by re-engaging existing customers. Activating dormant customers can boost trust in the brand and inspire others through word-of-mouth promotion. Existing customers are easier to motivate to higher purchases and provide feedback to improve the business compared to acquiring new customers. Offering incentives and recognition to existing customers treats them as valuable assets and inspires more activity and referrals from their acquaintances.
NextBee Media is a software platform that helps with word-of-mouth marketing through classified ads. It works by allowing users to post classified ads for nominal fees, with results showing up immediately or within a few days requiring little setup time. The document recommends tactics like rotating ads, using multiple mediums, and combining online and offline campaigns for better results. It also introduces additional features provided by NextBee Media like referral widgets, reward programs, and reviews.
Proven Integrated Fundraising Techniques for Pet RescuesIgnitus
Kimberly Sanberg, Director of Online Strategy at Ignitus, shows you how to integrate traditional direct mail with online media like email and Facebook so your rescue can reach your fundraising goals and create an engaged community of passionate supporters. It's not as hard as you think!
This document provides steps for planning a successful fundraising event, including asking key questions about goals and audience, setting a budget, promoting the event through various online and offline channels, designing an engaging experience, and conducting post-event analysis and relationship building. The 6 steps are: 1) Ask key questions; 2) Set a budget; 3) Define measurable goals; 4) Promote the event widely using various media; 5) Design an dynamic experience; and 6) Conduct post-event analysis and engagement. Statistics are also presented on the growth of online giving and challenges in fundraising.
Fine-Tune your Paid Media and Email Acquisition StrategyCharity Dynamics
This document discusses strategies for nonprofits to increase fundraising from Facebook fundraisers. It recommends using targeted Facebook advertising and custom audience segments to recruit more fundraisers. Acquiring fundraisers' email addresses directly on Facebook or through a Facebook Messenger bot is suggested so the nonprofit can follow up and provide coaching to cultivate fundraisers. Case studies show fundraisers who provide their email and receive follow-up communications tend to raise more money than those who do not provide contact details. The document emphasizes testing different acquisition and engagement tactics to maximize fundraising from the Facebook platform.
Micro Donations: How They Can Be a Sustainable Revenue Model for NonprofitsCallHub
Micro donations can be reliable revenue sources. But since they are usually made on impulse, you may struggle to retain donors. Here's how to make small donations sustainable.
https://callhub.io/micro-donations/
Xelleration Social Client: Give the Needy FoundationKaitlyn Knoll
This document summarizes Xelleration Social's work with the nonprofit GTN to improve its social media presence. It finds that GTN saw increased Facebook likes and engagement after implementing Xelleration's strategy of more consistent, higher quality posts. GTN also became more active on Twitter and Pinterest. Facebook ads performed well above industry averages. The document identifies areas for GTN to improve, such as adding more types of content, becoming more involved in the community, and improving its website with fixes like enabling blog comments.
In this presentation, Jim Sterne, Web analytics expert and President of Web strategy firm Target Marketing, shared with us how social media metrics and Web metrics tie together.
Engagement is a metric for how consumers interact with ads or what they do as a result. This document discusses refining the definition of engagement to focus more on sales, insights and advocacy. It also discusses creating a value proposition to encourage engagement outside of paid media and directing engagement to drive business metrics. Specifically, it addresses whether increased customer reviews, profiles and survey responses could increase conversion rates and have quantifiable marketing and sales value.
Are Nonprofit Raising Money on Social Media? This presentation digs into data on social media as a fundraising channel and highlights the best strategies for raising money.
Rheem Dealers & Distributors can gain an enormous competitive advantage and generate new sales opportunities by reaching new prospects in real time, through social media.
Get Details at: http://bit.ly/rheemgetsocial
Visit the linked form to express interest & we’ll respond with details: http://bit.ly/rheemgetsocial
This document advertises a social marketing workshop for professional services firms seeking government clients. The workshop will cover basic social marketing tactics for growing business, selecting the right tools for demand generation, lead nurturing and closing leads. Attendees will learn what social marketing entails beyond common assumptions, how to build and maintain email lists, which social channels are most effective, and how to use webinars and virtual events to build leads and conduct targeted market research. The workshop will be held on March 21, 2014 in Tysons Corner, Virginia and feature presenters Debbie DeChambeau and Karla Williams.
Showcasing Impact Online in the Nonprofit SectorTara Verner
GreatNonprofits recently gave a webinar with Guidestar helping nonprofits leverage their reviews to showcase their impact online. See several examples of how nonprofits are leveraging the GreatNonprofits platform and reviews to raise money and demonstrate their impact.
Transparency, Engagement and Showcasing Impact OnlineGuideStar
The document discusses Greatnonprofits.org, a website that allows nonprofits to create profiles and showcase reviews and feedback to increase transparency and engagement. It was founded after Hurricane Katrina to provide a platform for citizens to give feedback on nonprofits. The site now hosts over 1.8 million nonprofit profiles and 200,000 reviews that are syndicated across other nonprofit platforms potentially reaching 20 million people. It encourages nonprofits to complete their profile, invite reviews, and use badges and seals on their own websites to increase donations by demonstrating third party endorsements of their work.
Become a master event marketer with this simple guide to event marketing campaign planning. This guide will walk through the steps involved in developing, launching and maintaining an event-specific marketing campaign, from objective writing to channel marketing tactics and beyond.
Social media allows companies to connect with customers, build loyalty, and improve the customer experience. Companies should engage customers on social media by sharing an authentic brand voice, developing engaging content, and showing gratitude to customers. Using predictive analytics on social media interactions and customer feedback allows companies to proactively respond to customers in targeted ways.
Reasons to Use Customer Activation SoftwareNextBee Media
Customer activation software can save marketing effort and time by re-engaging existing customers. Activating dormant customers can boost trust in the brand and inspire others through word-of-mouth promotion. Existing customers are easier to motivate to higher purchases and provide feedback to improve the business compared to acquiring new customers. Offering incentives and recognition to existing customers treats them as valuable assets and inspires more activity and referrals from their acquaintances.
NextBee Media is a software platform that helps with word-of-mouth marketing through classified ads. It works by allowing users to post classified ads for nominal fees, with results showing up immediately or within a few days requiring little setup time. The document recommends tactics like rotating ads, using multiple mediums, and combining online and offline campaigns for better results. It also introduces additional features provided by NextBee Media like referral widgets, reward programs, and reviews.
CSI believes performance based recognition is a business strategy that improves employee engagement by rewarding employees frequently for behaviors, actions, and attitudes that achieve organizational goals and reinforce its vision and values. Engaged employees are passionate and committed while disengaged employees undermine organizational success. CSI's proprietary STARS PERFORMANCE system enables clients to implement recognition initiatives through points-based rewards, appreciation spots, peer nominations, and manager recognition to engage, motivate, and retain talent. The system provides comprehensive support services including communications, training, measurement and metrics, and account management.
This document outlines an employee rewards program for DeKalb County Government employees. It provides monetary and non-monetary rewards to recognize exceptional employee performance. For monetary rewards, it describes merit increases for meeting performance standards, performance incentive payments for exceeding expectations, and monetary spot awards. It provides criteria for earning these rewards and selection processes. Non-monetary rewards include spot awards, quarterly awards, and annual awards to recognize achievements in areas like customer service, innovation, and skills enhancement. Departments will implement the program according to these guidelines to motivate superior service and performance from employees.
Simple Steps to Increase Employee Engagement with a Rewards ProgramNextBee Media
Learn how you can increase employee engagement by integrating gamification in your rewards program for employees. The presentation show how,through very simple steps, you can motivate your employees to perform higher and increase productivity and sales for your business.
Learn five tips that will improve the overall fitness of your organization's race, from planning through promotion, recruitment, follow up, and evaluation.
Managing DIY Fundraisers Workshop at 2013 Run Walk Ride ConferenceNancy Palo
After years of resisting supporter requests to “do their own thing”, smart nonprofits realize that there is lots of money to be made in allowing supporters to leverage peer-to-peer fundraising in their own ways. Donna Wilkins of Charity Dynamics and Nancy Palo of Blackbaud show you how to increase revenue by providing independent fundraisers with the support they need without overextending your staff.
Photo contest for greater customer engagementNextBee Media
Running a photo contest can be a great way to engage your customers on Social Media. Viral nature of user generated photos can gain your brand a lot of visibility. You can motivate your customers by creating and sharing photos a fun and rewarding experience.
Group Fundraising 101: From Benchmarks to Success Stories (revised)peterdeitz
Slides from my NTEN webinar on October 11, 2007:
In this repeat webinar, non-profit consultant Peter Deitz will present his original benchmark figures for group fundraising as well as new research on the effective use of Facebook applications for distributed fundraising campaigns. Published in June on TechSoup, the benchmark figures were derived from the internal statistics of five leading services (ChipIn, Firstgiving, GiveMeaning, SixDegrees, and JustGive.org).
This webinar explains how nonprofits can use the benchmark figures to integrate group fundraising into larger annual or capital campaigns. The webinar will also feature current success stories of non-profits using group fundraising and Facebook to reach new donors while deepening their relationships with existing supporters. The Facebook applications discussed in this webinar include: Causes, ChipIn, Fundraising, and Change.org.
Leveraging social media for foundationsNilesh Jadhav
This document provides guidance on leveraging social media for fundraising. It discusses how foundations can use major social media platforms like Facebook, Twitter, Google+, Pinterest, and YouTube to promote fundraising campaigns. For each platform, it provides tips on creating engaging content to boost donations. It also offers advice on measuring the effectiveness of social media efforts through analytics and tracking donations. The key is to build relationships, include clear calls to action, and create content that inspires people and goes viral by being fun and shareable. The document outlines best practices for designing and executing a successful online fundraising campaign through developing a compelling message, choosing a central hub, launching, and following up.
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
The document discusses how affiliates and social media can work together to expand brand reach. It provides 7 ways to do this: 1) Build a brand through social media, 2) Gain followers, 3) Provide valuable and authentic content, 4) Leverage brand and sales messaging, 5) Measure success, 6) Use data, and 7) Trust instincts. Affiliates can help brands by acting as a powerful voice, creating buzz, and driving people to take action like following or purchasing. Social media should be used alongside other channels like SEO, PPC, and affiliates to understand the full customer journey.
Referral marketing is a promotion method where current customers refer new customers for a reward. There are offline and online referral options. Online uses social media, websites, and emails. An effective referral promotion has an attention-grabbing title, prize graphic, entry info, submission form, and sharing buttons. Promotions are boosted through email, social media, websites, and ads. Metrics like entries and referrals are monitored on Facebook and Google. Post-promotion, the page is further promoted.
The document summarizes a presentation on using social media for presentations. It discusses researching the audience using social media, conducting research on topics, setting expectations and goals, creating a content schedule, monitoring engagement, and measuring results through metrics like website traffic, social media followers, and responses to offers. It also provides an example of a tournament that saw increased ticket sales and online engagement by implementing a social media plan.
A Facebook Contest is an easy way to engage Fans and convert them into email signups by enticing them with a prize. There are many different types of Facebook Contests from the most basic “random draw” sweepstakes to highly involved video contests with a full panel of judges to decide a winner. Each has different benefits. Each is most useful for different businesses and different marketing campaigns.
A Facebook Contest is a great way to achieve your goals in social media. One Facebook contest can give you the same return on investment as hundreds of pieces of content, saving you hours. For small business owners and small marketing teams, this time-savings is invaluable. In this article you’ll learn how to run a Facebook Contest to achieve specific goals and grow your business.
Group Fundraising 101: From Benchmarks to Success Storiespeterdeitz
Group fundraising involves individuals soliciting donations from their own networks for a cause through social media and online platforms. Benchmark data showed the average group fundraising campaign raises $692 from 16 donors, while more successful campaigns average $9,018 from 157 donors. Tips for success include building a compelling campaign, donating yourself, sharing the campaign widely, and thanking donors. The document provides an overview of common group fundraising platforms and services.
Referal marketing both Online and OfflineAbraham John
Referal Marketing is a method of mouth to mouth marketing. This can be done through both online and offline methods.This is the most effective form of inboud as well as outbound marketing
The document provides best practices for online campaigning, including setting goals, tracking metrics, investing in infrastructure, understanding the audience, making the website interactive, gathering voter information from the website, using imagery, emailing supporters about the website launch, offering an online donation system, making donations easy to find, reminding donors why they should donate, helping donors choose donation amounts, managing email frequency and content, offering opt-in/opt-out of emails, making emails readable, personalizing emails, using earned media, driving traffic to the website, not expecting immediate results from online efforts, using other forms of communication, and saying thank you to donors.
The document outlines how to maximize the benefits of a DigitalSherpa social media marketing program. It discusses what DigitalSherpa is, the top reasons to use it like attracting traffic and finding new customers, what to expect from the setup and launch process, how success can be measured using reports, and ways to further boost results such as encouraging social sharing and providing additional content. The overall message is that DigitalSherpa can help businesses improve their online presence and find more customers, but clients can also enhance the benefits through their own participation.
5 Must-Have Strategies to Boost Conversion, Get Referrals, and Generate 10x R...Shop Socially
ShopSocially and Yahoo! webinar presented 5 must-have strategies to generate 10X social ROI. These strategies are:
1. Move to Viral Email Acquisition
2. Drive Customer Acquisition via Referral Programs
3. Encourage Visual Commerce by Converting Selfies into Sales
4. Use Social Login to Increase Conversions
5. Increase Loyalty by Rewarding Customers for Social Actions
To implement these strategies on your website and generate 10x ROI, contact ShopSocially at shopsocially.com/platform/request-a-demo.html or write to sales@shopsocially.com
Top 10 sources to keep track on FB campaigns provide marketers ways to maximize effectiveness on Facebook. The sources include Buzzfeed, Mashable for case studies and blogs on trending campaigns. Campaigns can drive traffic, increase likes, extend audience reach, boost engagement. Determining the campaign goal and giving away an incentive over 1 month are important. Benchmarks should be set upfront. Promote the campaign daily on Facebook, Twitter, Reddit through posts and ads to build participation. Halfway through, encourage existing entrants to generate more exposure. Select a winner, announce them and mail the prize personally to encourage sharing. Following these steps can create a successful campaign with thousands of entries and increased likes, followers, and engagement.
How Social Marketing Can Drive Sales - Tips for Auto DealershipsTagkast
People are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Year after year, consumers have digitalized their media consumption and online now dominates. This is a clear argument for ensuring online and social media media gets a greater share of a business's advertising spend and attention.
Many automotive dealerships are responding to this and using owned social media channels to improve relationships with their existing customers. And the same platforms being used to build community and engage supporters – Facebook, Twitter, Instagram – can also successfully attract new customers and generate sales. Here'e how social marketing can drive sales.
The document outlines a 5-step content marketing growth cycle to drive traffic, establish thought leadership, and generate new customers and revenue. Step 1 involves sending a monthly newsletter with helpful information. Step 2 uses links in the newsletter to share content on the website through social media. Step 3 adds an offer on the website landing page to stimulate responses. Step 4 schedules social media posts linking to the offer and content. Step 5 is when customers appreciate the product and share it, leading to the harvest of new customers and results to plan the next campaign.
Your content marketing growth cycle begins by sending a monthly newsletter with helpful information to drive customers to your website, where they can access shareable content that establishes you as a thought leader. Scheduled social media posts then promote an offer on your website to generate responses. By consistently nurturing engagement through email and social media, your customers appreciate your products and services, sharing them with others and helping your business grow and flourish.
In 2008, the Email Experience Council partnered with The Andre Agassi Charitable Foundation (AACF) for its non-profit initiative. A volunteer-team of industry professionals, from more than twenty different organizations, has had its share of challenges and successes in creating and sustaining a program focused on growing the list, building awareness, and increasing donations from event and online channels.
Attend this session to learn and discuss:
· How our virtual team organized around a cause marketing strategy
· What not to do in a cause marketing context
· Why email marketing is a natural fit
· What can be accomplished with new media assets and channels (i.e. video, blogging, social networks, Twitter, etc.) on a limited budget
· How cause marketing can help your business grow and make a difference for others
Speakers:
Dylan Boyd, Vice President of Sales & Strategy, eROI
Chris Frasier, Account Development Manager, BlueHornet
Julie Krell, Director, Marketing & Communications,The Andre Agassi Charitable Foundation
Erick Mott, Communications Director, Lyris
Heather Vessey, Email Group Manager, Bonnier Corporation
Partnership Opportunity- What NextNee is OfferingNextBee Media
NextBee, the leaders in marketing programs development, is offering a business partnership opportunity to agencies. Agencies that partner shall work together with NextBee in offering effective, ROI position marketing programs to small, medium and large businesses alike.
Tips on Why & How to Run a Twitter SweepstakesNextBee Media
Reasons why your business should use Twitter Sweepstakes to leverage social media potential. Find great tips on how to get the most out of your Twitter Sweepstakes.
Discover more- http://www.brandsocialsweepstakes.com
This document discusses how to connect an entire business ecosystem by engaging customers, employees, vendors, and suppliers in a business's program. It recommends creating targeted engagement activities and incentives to stabilize participation. Recruiting advocates from these groups can help develop a self-sustaining ecosystem. The business should provide program access and rewards to employees, vendors, and select friends to promote interdepartmental participation and collaboration. Building close relationships by recruiting loyal advocates and creating exciting rewards and activities can encourage broader participation and advocacy over time. The program should be flexible, gather insights, and able to adapt quickly based on engagement metrics to ensure long-term success.
Dormant customers become inactive for a reason. Let us take you through our small but effective guide to the reasons why customers become dormant. We will come up with ways of customer activation in the next edition.
How Viral Coupons Drive Customers to Your BusinessNextBee Media
Viral coupons can drive customers to businesses by creating urgency, harnessing social media potential, and tapping into active mobile users. Coupons work by assigning expiration dates that inspire redemption, allowing sharing on social media to reach new potential customers, and being accessible through mobile apps and notifications. They also generate unlimited global leads by capturing customer information and building referral chains when customers redeem and share coupons.
Photo Contests to Grow Your Customer BaseNextBee Media
Photos are viral by nature. You can leverage the virality of user generated photos to gain new audience and closely engage your existing customers. Here is your guide to a running a successful photo contest.
Increase your Customers' Lifetime ValueNextBee Media
Customers' lifetime value can be increased by segmenting customers based on buying patterns and reward preferences, targeting specific segments with customized offers and incentives, and planning re-engagement efforts at key points to lengthen the customer relationship through rewards and continued guidance along an engagement path.
Pinterest is a useful tool for businesses to grow their brand and increase sales. It has over 70 million users who have above average incomes and spend significant time and money on the site. Traffic from Pinterest converts to sales 50% more than other social media sites. To be successful, businesses should post high quality images with calls to action, engage with influencers and groups, and enable one-click activities like coupons directly from pins to generate leads and increase sales.
Build Trust in the Market with a Brand Advocacy ProgramNextBee Media
Turn loyal customers into brand advocates by rewarding them for sharing their positive experiences on social media. This will help gain new customers, increase reputation and stabilize growth. An effective brand advocacy program continuously engages advocates through rewards and incentives to drive greater engagement over the long run. The program should be adaptive and have a presence across multiple social media platforms to encourage advocates everywhere. Focusing on power users and social influencers can help generate wider public support and complete the picture of remarketing to identified customers.
The document discusses ways for businesses to engage customers through mobile devices. It recommends developing a mobile store that allows browsing and purchasing products/services through a mobile app. It also suggests making the interface simple with 4-5 clicks and only key information. Additionally, it advises creating an in-app loyalty program through check-ins and rewards, using location-based services to target customers near stores, facilitating word-of-mouth referrals through social sharing, and offering personalized experiences through customer analytics. The overall goal is to make engaging customers on mobile easy, quick and rewarding.
A brand that customers love provides a great product, exceptional customer support, rewards for loyalty, social media recognition, value through customization and incentives, and a sense of exclusivity. They seek ways to continuously improve and add value for customers without raising costs, deliver more than promised, listen to and solve customer problems quickly, and develop loyalty programs with cumulative discounts and reward choices.
Gain More Referrals by Motivating Your EmployeesNextBee Media
Your employees are your best brand advocates. They know more about your brand than anyone else.Unleash the power of your employees to accelerate results for your referral program
This document provides an overview of viral marketing tools and strategies, including their costs, usage scenarios, and tips for effective campaigns. It discusses how viral marketing allows companies to track shared messages at low cost through compelling emails that maintain their format with each forwarding. The document recommends keeping campaigns simple, with good timing and seed users, and notes additional tools on the NextBee platform like widgets, rewards, and reviews to boost word-of-mouth marketing.
A website directory submitter can help increase a website's presence, quality score, and page rank for less than $100, but requires basic internet and search engine knowledge. The document provides tips for using a directory submitter such as choosing directories with high Google page ranks relevant to the site's topic, and ensuring the site is optimized with working links and high quality content before submitting. Additional tools mentioned that can further support marketing efforts include keyword optimization software, web analytics, and classified ad posting.
This document provides an overview of website promotion software. It discusses the costs and skills required to use such software, details on how to execute promotion using the software, and tips for selecting the right software. An all-in-one website promotion software suite can help optimize a website, select keywords, submit the site to search engines, and track marketing campaigns for a few hundred dollars. Some basic website design and marketing knowledge is needed.
Split testing software allows users to simultaneously test multiple versions of webpages to determine the highest performing page. It allows changes to graphics, content, and layout to test factors like banners, colors, prices and images. The software automatically selects the best performing test page and is easy to install and use, with costs around $100 and some free options available online. Additional complementary tools include ROI tracking, Google AdWords, web analytics and SEO tools.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
4. Your motive behind running a
sweepstakes program on Twitter or
Facebook is to generate a buzz
Develop a Simple Sweepstakes Program
Less steps means more involvement
Your participants do not expect to be evaluated on the basis of merit
Keep it Simple
5. Offer a Relevant Reward
A reward that matches your industry
Create interest in your own products
Develop prospects from among participants
6. Decide What Customer
Information to Capture
Decide what information you will need to develop promotional campaigns
Try to capture as little information as possible to facilitate participation
Name, Email, Phone number, Address, Age
8. Promote Sweepstakes
If you have a good following on Twitter or Facebook,
promote the sweepstakes contest there
Run targeted ads if you don’t already have a base
9. Affiliates can further your reach
They take your sweepstakes to networks you never knew existed
Seek Affiliates’ Assistance
They generate interest among social users
10. Customer Enters
Information to Participate
You grab customer data
Customers fill in desired information
to participate in sweepstakes
11. Social Widgets for Sharing
Let participants share
sweepstakes on social media
in hope for a bigger reward
Offer incentives when they
bring in more participants
Let them share
rewards as well
Make room for abundant
sharing through on-site
social widgets
12. Automatic Notification of
Successful Participation
Trigger automatic notifications as soon
as participants’ entry is validated
A notification of participation in
sweepstakes gets posted to the
participants’ contacts’ feed
Increases the chances of
your sweepstakes going viral