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Adword Advertising 2

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Adword Advertising 2

  1. 1. © Next Bee LLC - Visit us at NextBee.com
  2. 2. <ul><li>NextBee Media </li></ul><ul><li>Software Platform For Word of Mouth Marketing </li></ul>© Next Bee LLC - Visit us at NextBee.com
  3. 3. <ul><li>Introduction to Adword advertising </li></ul><ul><li>Cost structure </li></ul><ul><li>Time frame for results </li></ul><ul><li>Execution process </li></ul><ul><li>Tips and tactics </li></ul><ul><li>Alternatives </li></ul>© Next Bee LLC - Visit us at NextBee.com Outline Outline
  4. 4. <ul><li>Targets customers searching for directly related subjects </li></ul><ul><li>Places links next to search results </li></ul><ul><li>Places ads on all member sites of the Adword program </li></ul>© Next Bee LLC - Visit us at NextBee.com Introduction to Adword advertising
  5. 5. <ul><li>Low on cost </li></ul><ul><li>Accurate on traffic and cost estimates </li></ul><ul><li>Charges per click </li></ul>© Next Bee LLC - Visit us at NextBee.com Cost Structure
  6. 6. <ul><li>Ads show up in a couple of days </li></ul><ul><li>A month is a realistic time to review </li></ul><ul><li>Parameters like text and budget can be changed any time </li></ul>© Next Bee LLC - Visit us at NextBee.com How long does it take to see results?
  7. 7. <ul><li>Design a campaign strategy and budget </li></ul><ul><li>Run the campaign on a trial and error method to decide the perfect strategy </li></ul><ul><li>Do keyword analysis </li></ul>© Next Bee LLC - Visit us at NextBee.com How do you execute an Adword campaign ?
  8. 8. <ul><li>Start with limited budget and highly targeted keywords </li></ul><ul><li>Run several ads together </li></ul><ul><li>Set the budget, stick to it and give it time to work </li></ul><ul><li>Always improvise on ideas and campaigns </li></ul>© Next Bee LLC - Visit us at NextBee.com Tips for better efficiency
  9. 9. <ul><li>Google dominates the market </li></ul><ul><li>Yahoo and MSN offer similar programs. </li></ul>© Next Bee LLC - Visit us at NextBee.com Alternatives
  10. 10. <ul><li>In a snap, host </li></ul><ul><li>Referral Widgets </li></ul><ul><li>Reward Programs </li></ul><ul><li>Product Reviews </li></ul><ul><li>Contests </li></ul><ul><li>and much more… </li></ul>NextBee Media © Next Bee LLC - Visit us at NextBee.com
  11. 11. Thank you Do visit us at www.nextbee.com today .. © Next Bee LLC - Visit us at NextBee.com

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