Customers' lifetime value can be increased by segmenting customers based on buying patterns and reward preferences, targeting specific segments with customized offers and incentives, and planning re-engagement efforts at key points to lengthen the customer relationship through rewards and continued guidance along an engagement path.

1. Best Practices for Increasing Your
Customers’ Lifetime Value
NextBee Media

2. What is the Lifetime Value of a
Customer?
The revenue your business can generate with its
relationship with a customer

3. Customer Lifetime Value (CLV) can be
Increased

4. Practices to Follow
to Increase
Customer Lifetime Value

5. Customization is the Key
Zero in on your Segments
Segment your Customers
Buying Patterns,
Rewards that entice them, &
What They Need
Identify Early Adopters, Early & Late Majority
Group customers on the basis of Reward
Preferences
discover
Target Segments based on the cues derived from Segmentation bases

6. Map Your Users’ Path
Lay down a track for your users to follow
Analyze what incentives entice
Create benchmarks for gaining rewards
Lengthen their association through the
promise of rewards
Design a plan to foster activity
Make customers tread on it

7. a
Plan Re-engagement Ahead
Plan when to re-engage customers
When you lay down tracks for activity, you would know
well when your customers have to be approached.
Measure customer activity
Never leave customers clueless what course to take
Guide them what next ‘good’ awaits

8. www.nextbee.com
THANK YOU!
NextBee Media