Pay Per Click Advertising
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Pay-per-click (PPC) advertising allows advertisers to place ads on websites, search engines, blogs, and advertising networks, paying only when a user clicks on an ad to visit their site. To be successful, advertisers should optimize their website for conversions, test new techniques, set a budget and refine strategies over time by using analytics and different landing pages. Additional tactics include influencer marketing, hosting referral widgets, rewards programs and contests to drive word-of-mouth.
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Turn loyal customers into brand advocates by rewarding them for sharing their positive experiences on social media. This will help gain new customers, increase reputation and stabilize growth. An effective brand advocacy program continuously engages advocates through rewards and incentives to drive greater engagement over the long run. The program should be adaptive and have a presence across multiple social media platforms to encourage advocates everywhere. Focusing on power users and social influencers can help generate wider public support and complete the picture of remarketing to identified customers.
Engaging customers on mobile devices
The document discusses ways for businesses to engage customers through mobile devices. It recommends developing a mobile store that allows browsing and purchasing products/services through a mobile app. It also suggests making the interface simple with 4-5 clicks and only key information. Additionally, it advises creating an in-app loyalty program through check-ins and rewards, using location-based services to target customers near stores, facilitating word-of-mouth referrals through social sharing, and offering personalized experiences through customer analytics. The overall goal is to make engaging customers on mobile easy, quick and rewarding.
What customers love about a brand
A brand that customers love provides a great product, exceptional customer support, rewards for loyalty, social media recognition, value through customization and incentives, and a sense of exclusivity. They seek ways to continuously improve and add value for customers without raising costs, deliver more than promised, listen to and solve customer problems quickly, and develop loyalty programs with cumulative discounts and reward choices.
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[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
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Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
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5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
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Pay Per Click Advertising
- 10. Thank you Do visit us at www.nextbee.com today ..
Editor's Notes
- Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- In this presentation we will look at pay per click advertising, the action plan, the cost and time it takes along with tips and additional consideration for running your campaign.
- Introduction to pay per click advertising Pay per click marketing, or PPC, is a form of marketing in which ads are placed on websites, search engines, blogs, and advertising networks, and the advertiser pays a website for each visitor that is sent to their site by clicking on the ad.
- Action plan Making sure that the landing page provides clear, concise information, and instructions for your visitors and is optimized to convert the sale. This means that your advertising campaign is doing more than just sending visitors to a website. Like in any campaign you must not forget to track the conversion rate and test newer techniques to improvise on your campaign.
- Cost and time Since it is based on a bid/auction type format, you can set your budgets, and your ads will show until the budget is exhausted. The beauty of affiliate programs is that you only pay for results. It is possible to see results almost immediately, but perfecting strategies takes some time.
- Tips and tactics Analytics is the study and data collection of visitors to your website, and when used in ecommerce, is a powerful tool that you can use to understand your clients, visitors, and customers. Trying out several different landing pages, even simultaneously, can provide good information on problems like low conversion.
- Additional consideration Online bloggers, people with large friends lists in social media networks are great people to contact and advertise about your product or website. If you can get them interested, they can get others interested leading to a lot of free publicity.
- We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.