Audio Advertising Revised
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The document discusses audio advertising through radio broadcasting on streaming websites and radios. It notes that while radio advertising is comparatively costlier than alternatives due to production and rotation times, tips for efficient radio advertising include targeting a wide range of stations and using celebrity voices. Alternatives to radio advertising mentioned include video advertising packages from companies like Google, MSN and Yahoo.
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Audio Advertising Revised
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Editor's Notes
- Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- In this presentation we will look at Audio advertising, the cost and time it takes along with the execution tips and tactics to run your audio campaigns.
- Introduction to Audio Advertising Audio advertising is a radio-based marketing program. The approach to this campaign is still very traditional and the ads are broadcasted mostly on radios and streaming websites.
- Cost and Time Audio advertising is comparatively costlier and therefore leaves the small businesses out. The time required to set up this campaign can be broken into the production time which takes a day or two. The rotation time for the stations to air the ad which takes a few days or a couple of weeks A fair amount of rotation will be enough to see good results on your campaign.
- Execution plan To produce an audio advertisement you will need a script, a good sound studio and an editing facility. It is easy to find all of these them under one roof. After the production is finalized you will need to identify the stations on which you wish to play your ad. After short listing the stations, the process of broadcasting these ads is the next step. Finally you can also host the ad on your own website on the opening page and deliver a personal message to your visitors.
- Tips for efficient radio advertising To reach a wider pool of listeners target as many stations as possible. A good way to boost your advertisement’s visibility is to use celebrity voices, sound-a-likes or spoofs along with a disclaimer. Also audio advertising can also be done in form of podcasting i.e. creating an mp3 file of the audio ad which can be downloaded and listened to.
- Alternatives Video has caught on in the recent past and have proved to be more efficient than audio advertising. A good visual presentation can help a lot in explaining your product. Google, MSN, Yahoo and a lot of other providers offer variety of advertising packages.
- We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.