Rich Media Advertising
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This document introduces rich media advertising, which uses interactive elements like video, audio, and animations. It notes that rich media is more effective than traditional ads but also more time-consuming and expensive to produce. It provides an outline of the resources, execution plan, tips, and alternatives to consider for a rich media advertising campaign, including using NextBee's referral platform and widgets.
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Reasons to Use Customer Activation Software
Customer activation software can save marketing effort and time by re-engaging existing customers. Activating dormant customers can boost trust in the brand and inspire others through word-of-mouth promotion. Existing customers are easier to motivate to higher purchases and provide feedback to improve the business compared to acquiring new customers. Offering incentives and recognition to existing customers treats them as valuable assets and inspires more activity and referrals from their acquaintances.
How Viral Coupons Drive Customers to Your Business
Viral coupons can drive customers to businesses by creating urgency, harnessing social media potential, and tapping into active mobile users. Coupons work by assigning expiration dates that inspire redemption, allowing sharing on social media to reach new potential customers, and being accessible through mobile apps and notifications. They also generate unlimited global leads by capturing customer information and building referral chains when customers redeem and share coupons.
Photo contest for greater customer engagement
Running a photo contest can be a great way to engage your customers on Social Media. Viral nature of user generated photos can gain your brand a lot of visibility. You can motivate your customers by creating and sharing photos a fun and rewarding experience.
Photo Contests to Grow Your Customer Base
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Increase Customer Engagement with a Cause Marketing Program
Businesses can drive customers and increase customer engagement with a cause marketing program. The presentation also shows how businesses can retain customers and increase their purchase frequency.
Increase your Customers' Lifetime Value
Customers' lifetime value can be increased by segmenting customers based on buying patterns and reward preferences, targeting specific segments with customized offers and incentives, and planning re-engagement efforts at key points to lengthen the customer relationship through rewards and continued guidance along an engagement path.
Using Pinterest to Grow Your Business
Pinterest is a useful tool for businesses to grow their brand and increase sales. It has over 70 million users who have above average incomes and spend significant time and money on the site. Traffic from Pinterest converts to sales 50% more than other social media sites. To be successful, businesses should post high quality images with calls to action, engage with influencers and groups, and enable one-click activities like coupons directly from pins to generate leads and increase sales.
Build Trust in the Market with a Brand Advocacy Program
Turn loyal customers into brand advocates by rewarding them for sharing their positive experiences on social media. This will help gain new customers, increase reputation and stabilize growth. An effective brand advocacy program continuously engages advocates through rewards and incentives to drive greater engagement over the long run. The program should be adaptive and have a presence across multiple social media platforms to encourage advocates everywhere. Focusing on power users and social influencers can help generate wider public support and complete the picture of remarketing to identified customers.
Engaging customers on mobile devices
The document discusses ways for businesses to engage customers through mobile devices. It recommends developing a mobile store that allows browsing and purchasing products/services through a mobile app. It also suggests making the interface simple with 4-5 clicks and only key information. Additionally, it advises creating an in-app loyalty program through check-ins and rewards, using location-based services to target customers near stores, facilitating word-of-mouth referrals through social sharing, and offering personalized experiences through customer analytics. The overall goal is to make engaging customers on mobile easy, quick and rewarding.
What customers love about a brand
A brand that customers love provides a great product, exceptional customer support, rewards for loyalty, social media recognition, value through customization and incentives, and a sense of exclusivity. They seek ways to continuously improve and add value for customers without raising costs, deliver more than promised, listen to and solve customer problems quickly, and develop loyalty programs with cumulative discounts and reward choices.
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Learn to use twitter to reach out to your existing customers and woo more brand followers. Learn how.
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留信网认证的作用:
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3:国家专业人才认证中心颁发入库证书
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Innovation Management Frameworks: Your Guide to Creativity & Innovation
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
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4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
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9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
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13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
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Rich Media Advertising
- 10. Thank you Do visit us at www.nextbee.com today ..
Editor's Notes
- Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- In this presentation we will look at rich media advertising, the cost and time required, along with the execution details, tips, and alternatives in running your campaign.
- Introduction to rich media advertising Rich media is a form of dynamic media which can come in the form of videos, audio, flash, animation, or other interactive types of media found online. Rich media provides more functional, interactive, exciting, and more effective ways of advertising than the traditional ways.
- Resources required Rich media ads are typically a bit expensive and costs depend upon how much graphics and design work is involved. It is comparatively more difficult, more time consuming, and more expensive to develop ad copy for rich media campaigns.
- Execution plan You must find out what excites your targeted user base and have a realistic budget and skillful development team. Decide your distribution channel and media availability. Work with creative team to develop your ads and run them through focus groups to refine the work. Launch your campaign and continuously review the performance.
- Tips and tactics You must keep the message simple and story interesting. Also remember to keep the download size small for better access to users.
- Alternatives to consider In case you have a small budget go with NextBee's referral platform which enables you to get all benefits without the heavy investment and associated risk in running rich media advertising campaigns.
- We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.