NextBee Media is a software platform that helps companies use contest giveaways for word-of-mouth marketing. The document outlines that contest giveaways are a low-cost promotional technique that can boost website visitors. It recommends understanding customers, planning contests well, sticking to timelines for successful execution. Cost is primarily the prize, and shorter contests have lower costs and take less time to set up than longer contests. Alternative tactics like referrals, widgets, and reviews are also mentioned.