Running a Twitter sweepstakes can effectively increase followers and capture customer data by attracting targeted traffic through relevant rewards. Utilizing strategies like follow-gating and social sharing can enhance visibility and encourage participant engagement. It is crucial to ensure the reward aligns with the business offerings to convert participants into customers.

1. Why & How to Run a
Twitter Sweepstakes
NextBee Media

2. Why Run a Sweepstakes Program
There are a lot of marketing & promotion programs available.
Why use a Sweepstakes program then?

3. Gets attention from more
prospects in your market
Reason 1
… Why Run a Sweepstakes Program

4. … Why Run a Sweepstakes Program
Increases Twitter FollowingReason 2

5. Easily Captures
Customer Information
Reason 3
… Why Run a Sweepstakes Program

6. Reason 4 Allows users to
participate quickly
… Why Run a Sweepstakes Program

7. What is Your Goal?

8. To Increase Followers &
Capture Customer Data
?

9. If Yes let us tell you how
to run a Twitter Sweepstakes
effectively

10. How to run a Twitter Sweepstakes

11. Offer a Relevant Reward
Aim at getting targeted traffic
Offer reward to attract only those who may
return later for your products or services
A relevant award helps you tap prospects

12. Example:
A restaurant offering iPhone as sweepstakes reward will
definitely draw more participation, but most participants
will fail to convert into customers because they may not
be interested in the restaurant’s offerings.
MISMATCH

13. Follow-Gate Sweepstakes
Follow-gating your sweepstakes makes it mandatory
for participants to ‘Follow’ your profile
RESULT
Users can access the sweepstakes contest
only after they have ‘Follow’ed your profile
Increased follower count
Enhanced visibility, as participants ‘follow’
your profile and the news spreads over to
their contacts’ feed

14. Social Sharing
Allow participants to share their
rewards with their family & friends
Ask participants to ‘Share’ the sweepstakes
contest on their social media profile
If possible, award small incentives when existing
participants bring a particular number of new participants

15. www.nextbee.com
THANK YOU!
NextBee Media