The document outlines eight steps for reactivating dormant customers, emphasizing the importance of utilizing customer insights for segmentation and targeted communication. It suggests offering tailored rewards and incentives, employing engaging marketing strategies like gamification, and maintaining regular contact to keep customers invested. The overall goal is to re-engage customers and encourage referrals through personalized attention and acknowledgment of their loyalty.

1. NextBee Media
Activate Your Customers
in 8 Easy Steps

2. Spot Dormant Customers
Look out for customers who have stopped
purchasing a long time back
Also include in your list customers
who do not purchase frequently
A smart Customer Activation software will offer detailed
insights to customer footprints and purchases

3. Take Advantage of Detailed Insights
Purchases Made
Products Viewed
Do some profiling
Insights will give you a fair idea of
what drives your customers
Follow customer trails
Check out what products interest
them & the rewards that attract

4. Segregate Customers
When you have the data, segregate your customers
into different segments
Reward
Preferences
Product
Preferences
Age Sex
The bases of segmentation can be those mentioned below and
numerous others, based on your targeting strategy

5. Target the Segments
Now that you have segmented your customers, it has become easy to
target the segments with relevant product pitches, deals and rewards
Offer rewards & incentives to customers
based on their reward preferences
Contact them through their preferred mode of
communication- phone calls or emails
Send only the most relevant product information and
deals, increasing your chances of making business

6. Entice Customers Through
Exciting Deals
It takes efforts to bring back customers from dormancy
Contact them through emails
Maintain a polite, engaging tone
Send coupons to avail on purchase
Tell them they are valuable

7. Referrals Rewards
Referral Rewards motivate
customers to act as your recruits
Substantially increase your
chances of going viral
Give them rewards based on the number of referrals they make
on social media and in person
Mix and match rewards according to customers’ reward preferences
Keep changing the rewards to see which generate more engagement
Strive to offer social recognition as well through social badges & levels

8. Engage through Plethora of Options
Make room for gamification
Create contests
Create Leaderboards to generate
more participation from customers
Discounts Coupons create excitement
Keep your customers in touch with your business
or else you run the risk of being forgotten
Set up easy-to-play games

9. Appreciate and Acknowledge their
Faith in Your Brand
Do not forget your customers after you make a sale through them
Thank them often
Give them recognition on your social
media page by liking their comments
Allow them to share their purchases

10. www.nextbee.com
NextBee Media