SlideShare a Scribd company logo
NextBee Media
Activate Your Customers
in 8 Easy Steps
Spot Dormant Customers
Look out for customers who have stopped
purchasing a long time back
Also include in your list customers
who do not purchase frequently
A smart Customer Activation software will offer detailed
insights to customer footprints and purchases
Take Advantage of Detailed Insights
Purchases Made
Products Viewed
Do some profiling
Insights will give you a fair idea of
what drives your customers
Follow customer trails
Check out what products interest
them & the rewards that attract
Segregate Customers
When you have the data, segregate your customers
into different segments
Reward
Preferences
Product
Preferences
Age Sex
The bases of segmentation can be those mentioned below and
numerous others, based on your targeting strategy
Target the Segments
Now that you have segmented your customers, it has become easy to
target the segments with relevant product pitches, deals and rewards
Offer rewards & incentives to customers
based on their reward preferences
Contact them through their preferred mode of
communication- phone calls or emails
Send only the most relevant product information and
deals, increasing your chances of making business
Entice Customers Through
Exciting Deals
It takes efforts to bring back customers from dormancy
Contact them through emails
Maintain a polite, engaging tone
Send coupons to avail on purchase
Tell them they are valuable
Referrals Rewards
Referral Rewards motivate
customers to act as your recruits
Substantially increase your
chances of going viral
Give them rewards based on the number of referrals they make
on social media and in person
Mix and match rewards according to customers’ reward preferences
Keep changing the rewards to see which generate more engagement
Strive to offer social recognition as well through social badges & levels
Engage through Plethora of Options
Make room for gamification
Create contests
Create Leaderboards to generate
more participation from customers
Discounts Coupons create excitement
Keep your customers in touch with your business
or else you run the risk of being forgotten
Set up easy-to-play games
Appreciate and Acknowledge their
Faith in Your Brand
Do not forget your customers after you make a sale through them
Thank them often
Give them recognition on your social
media page by liking their comments
Allow them to share their purchases
www.nextbee.com
NextBee Media

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Customer Activation in 8 Easy Steps

  • 1. NextBee Media Activate Your Customers in 8 Easy Steps
  • 2. Spot Dormant Customers Look out for customers who have stopped purchasing a long time back Also include in your list customers who do not purchase frequently A smart Customer Activation software will offer detailed insights to customer footprints and purchases
  • 3. Take Advantage of Detailed Insights Purchases Made Products Viewed Do some profiling Insights will give you a fair idea of what drives your customers Follow customer trails Check out what products interest them & the rewards that attract
  • 4. Segregate Customers When you have the data, segregate your customers into different segments Reward Preferences Product Preferences Age Sex The bases of segmentation can be those mentioned below and numerous others, based on your targeting strategy
  • 5. Target the Segments Now that you have segmented your customers, it has become easy to target the segments with relevant product pitches, deals and rewards Offer rewards & incentives to customers based on their reward preferences Contact them through their preferred mode of communication- phone calls or emails Send only the most relevant product information and deals, increasing your chances of making business
  • 6. Entice Customers Through Exciting Deals It takes efforts to bring back customers from dormancy Contact them through emails Maintain a polite, engaging tone Send coupons to avail on purchase Tell them they are valuable
  • 7. Referrals Rewards Referral Rewards motivate customers to act as your recruits Substantially increase your chances of going viral Give them rewards based on the number of referrals they make on social media and in person Mix and match rewards according to customers’ reward preferences Keep changing the rewards to see which generate more engagement Strive to offer social recognition as well through social badges & levels
  • 8. Engage through Plethora of Options Make room for gamification Create contests Create Leaderboards to generate more participation from customers Discounts Coupons create excitement Keep your customers in touch with your business or else you run the risk of being forgotten Set up easy-to-play games
  • 9. Appreciate and Acknowledge their Faith in Your Brand Do not forget your customers after you make a sale through them Thank them often Give them recognition on your social media page by liking their comments Allow them to share their purchases