Bigger film institutions have advantages over smaller companies like Warp Films due to their ability to utilize new technology. They can offer films in higher qualities like 4K that appeal more to audiences and increase sales. However, this technology is very costly and smaller companies cannot afford these upgrades. Additionally, piracy hurts large companies as people watch films illegally online instead of in theaters, reducing sales. While piracy can help smaller companies by building reputation if films are good, it still reduces potential profits if the film becomes popular. Bigger institutions are also able to market and exhibit films using new technologies like 3D or online promotions that attract larger audiences, though internet marketing can be an expensive strategy.

1. Institutionsand Technology Pros Cons
Quality: Betterequipmentcanbe offeredtofilm
producers,allowingthemtoefficientlycreate
filmsinHD and now4K quality,thismakesthe
filmappearsomuch clearerandgivesaudiences
the most highdefinitionwithinthe picture,
makingthe filmappearmore realisticand
enjoyable-thisalsoimprovesthe reputation of the
institutionasitoffersmore modern methodsof
exhibitingandproducingfilms,allowingthemto
be introducedtonewerequipmentthatcanbe
usedto theiradvantage.
Small filmproducingcompaniessuchasWarp
Filmsmaynot be able to affordvasttechnology
such as filmfootage qualitylike 4K,soasthe
biggerconglomerate companiesofferaudiences
this,theywouldbe more persuadedtowatch
these filmsasitgivesthembetterqualityand
more for theirmoney,resultinginadownfall of
salesandpopularityforcompaniessuchasWarp.
Cost Cutting: As institutions have aholdof newtechnology,this
resultsinthemgainingeasieraccessthroughout
producingthe filmitself,producerscannow
exportelectronicallytheirfilmsaswell aseditin
any desiredlocationwithoutthe needof
transportingthe filmreel bytransport.
As biggercompaniesspendtime intendingtovast
equipment,the actual footage maybe lowered
due to producersspendingmore moneyinbetter
equipment.
Piracy: Thiscan helpsmall time institutionssuchasWarp
as it allowsaudiencestowatchtheirfilmswithout
goingto the cinemasto watchit,it allows
audiencestodecide forthemselveswhetherthe
small budgetfilmisgoodornot and whetherit
shouldbe worthconsideringspendingmoneyon
or not. Sothe use of piracy couldbe goodin
buildingsmall timefilmcompaniesreputations.
As a filmisillegallywatched, thisresultsina
downfall of salesasaudienceswouldhave
watchedthe filmalready,additionallytelling
othersthroughwordof mouthof howto dothis,
resultinginaudienceswatchingfilmsthroughcost
savingways,sitessuchas Putlockerofferfilms
that are evenbeingexhibitedthroughthe
cinemas,thisresultsinbiginstitutionssuchas
WorkingTitleshavingadownfall insalesdue to
people watchingitonlinealready.
Exhibition: More filmscanbe offeredtoaudiencesina3D,
4D or HD quality,providingaudienceswithanew
and innovativewayof exhibitingfilms,something
that mostpeople cannothave accessto at home,
providingentertainmentaswell asanexciting
As more conglomeratesinstitute offertheirfilms
inthisform,this resultsinsmallercompaniessuch
as Warp strugglingtoattract audiencesasthey
lack the fundingtomake theirfilmsinthishigh
quality,resultingindecrease insalesaswell asa

2. wayof watchinga film. downfall inaudience consumerswatchingtheir
film.
Marketing: Institutionscannoweasilyuploadmarketing
strategiesontothe internetnowwheremany
people accessthe internetdaily,thisisvery
effectiveasaudienceshave the advantage of
accessingdetailedinformationregardingthe film
as well asmovingimage,findingoutmore about
the filminan informative andvisual manner,
givingthemthe chance to like,commentand
share the filmworldwide,thisprovidesthe
institutionwithmore attentionandpopularityfor
theirfilm.
Marketingthrough the internetcanbe costly,
especiallyaspeople tendtogetannoyedby
frequentadvertisementsintrudingtheirprivacyor
pleasure,sotheymaynottake attentionnor
notice to filminstitutionsadverts.