Social Bookmarking
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The document introduces social bookmarking as a low-cost way to promote word-of-mouth marketing through websites that allow users to store, share, and browse content. It recommends developing an action plan that includes hiring influential network builders, writing quality content, and adding various media to build a following over time as the network spreads virally. Additional tips suggest maintaining professionalism, using RSS feeds, and posting engaging video content to drive traffic.
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Social Bookmarking
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Editor's Notes
- Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- In this presentation we will look at social bookmarking , the resources required, along with the action plan, tips, and additional considerations in running your campaign.
- Introduction to social bookmarking Social bookmarking is used by marketers to run low-cost and effective grassroots marketing campaigns. Social bookmarks allow you to store, rank, search, share, and browse websites, videos, photos, and just about anything else found online. Some social bookmarking sites are StumbleUpon, del.icio.us, and Google Bookmarks.
- Cost and timeframe Social bookmarking is a free, or very low-cost way to market your sites. If you already have a blog or a website then adding some bookmarking features to your existing or future content just requires a bit of time. Patience and time are needed to allow for a viral effect to take place.
- Action plan You must look for influential people with large contact lists to help. They can work wonders in helping to build networks, recommend others, and create a large base for you to work with. It should go without saying that the content you create should be of a high order and quality. In addition to the main article you can also consider adding photos or videos.
- Tips Topics covered should always be relevant, well-written, and informative to your clients. Professionalism should be your priority, and you must welcome, moderate, and respond to visitors comments. RSS feeds will give your readers the opportunity to quickly and easily stay connected with your publications, which will eventually lead to more readers.
- Additional considerations Posting any funny, poignant, or just plain weird videos on your site, even if they are not really related to your overall theme is a good way to take a shot at getting some stray hits.
- We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.