Customer activation software can save marketing effort and time by re-engaging existing customers. Activating dormant customers can boost trust in the brand and inspire others through word-of-mouth promotion. Existing customers are easier to motivate to higher purchases and provide feedback to improve the business compared to acquiring new customers. Offering incentives and recognition to existing customers treats them as valuable assets and inspires more activity and referrals from their acquaintances.

1. NextBee Media
Reasons to Focus on
Customer Activation

2. Motivate
easily to
spend more
Giving
importance
inspires
more activity
Opportunity
to remodel
business
Offer more
relevant
incentives
Saves Effort
Why use Customer Activation Software

3. Saves a lot of Marketing Effort
Effort & Time
taken to
Activate existing
customer base
Efforts & Time
taken in
Customer
Acquisition
Getting back old customers to engage with you and be actively
involved in your marketing cycle can reinstate customers’ trust
in your brand and bring many others following their suit
>

4. Motivate Easily to Spend More
Motivate your existing customer base through exciting
deals and offers to buy higher value products frequently
Have already evaluated you
Usually take an audacious step & make
higher value purchases
Already exhibit a level of trust
Existing Customers
Evaluate the brand before they
spend more
Usually spend less the first time
Trust Building is an entirely new, slow
process
New Customers
Easier to push to buy Difficult to push to buy

5. Giving Importance
Inspires More Activity
Treat existing customers as dignitaries to initiate
word-of-mouth promotion
Recruit referrers from among your customers
Offer incentives and social recognition to inspire
more activity
Thank them often when they bring business
They take actions to motivate
their acquaintances when
they get respect
Customers love to be
treated as valuable
assets

6. Opportunity to Remodel Business
Customers back from dormancy can offer a bouquet of valuable
information that can save your business from future losses
Activated customers can
narrate to your potential
customers that you care and
focus on customer
satisfaction
They can offer information
on aspects of your
business that you need to
improve upon
Approaching dormant
customers with great offers
& for feedback shows that
you value their option &
strive to offer better
Dormant customers have a
valid reason to stop
purchasing

7. Offer More Relevant Incentives
Once dormant customers
can provide knowledge on
the incentives that motivate
them the most
You can, thereafter, change
the reward options and
focus on the rewards that
generate more engagement

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NextBee Media