Build Trust in the Market with a Brand Advocacy Program
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Turn loyal customers into brand advocates by rewarding them for sharing their positive experiences on social media. This will help gain new customers, increase reputation and stabilize growth. An effective brand advocacy program continuously engages advocates through rewards and incentives to drive greater engagement over the long run. The program should be adaptive and have a presence across multiple social media platforms to encourage advocates everywhere. Focusing on power users and social influencers can help generate wider public support and complete the picture of remarketing to identified customers.
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Affiliate marketing is a performance-based marketing strategy that allows individuals or businesses (affiliates) to earn a commission by promoting and driving traffic to another company's products or services.
It operates on a revenue-sharing model, where affiliates are rewarded for each customer or lead they generate through their marketing efforts. This form of marketing has become a popular and effective way for businesses to expand their reach and increase sales without incurring upfront advertising costs.
The fundamental structure of affiliate marketing involves three key players: the merchant (seller or product creator), the affiliate (promoter or marketer), and the consumer. The process begins with the merchant creating an affiliate program, offering a commission to affiliates for each sale, click, or lead. Affiliates then join these programs and receive unique tracking links or codes that help the merchant attribute sales or actions to specific affiliates.
How to make money online
Affiliate marketing is a performance-based marketing strategy that allows individuals or businesses (affiliates) to earn a commission by promoting and driving traffic to another company's products or services.
It operates on a revenue-sharing model, where affiliates are rewarded for each customer or lead they generate through their marketing efforts. This form of marketing has become a popular and effective way for businesses to expand their reach and increase sales without incurring upfront advertising costs.
The fundamental structure of affiliate marketing involves three key players: the merchant (seller or product creator), the affiliate (promoter or marketer), and the consumer. The process begins with the merchant creating an affiliate program, offering a commission to affiliates for each sale, click, or lead. Affiliates then join these programs and receive unique tracking links or codes that help the merchant attribute sales or actions to specific affiliates.
Affiliates employ various online marketing techniques to promote the merchant's products or services. This can include content marketing, social media promotion, email marketing, search engine optimization (SEO), and paid advertising.
Expanding Reach: How Affiliates and Social Drive Together
The document discusses how affiliates and social media can work together to expand brand reach. It provides 7 ways to do this: 1) Build a brand through social media, 2) Gain followers, 3) Provide valuable and authentic content, 4) Leverage brand and sales messaging, 5) Measure success, 6) Use data, and 7) Trust instincts. Affiliates can help brands by acting as a powerful voice, creating buzz, and driving people to take action like following or purchasing. Social media should be used alongside other channels like SEO, PPC, and affiliates to understand the full customer journey.
Switch on your B2B customer experience strategy
B2B Marketing Leaders Gather to Share insights
NOTES- Participants at London Tech Weeks “Switch on your B2B mobile content strategy” discussed research and strategy on how to take advantage of mobile capabilities, what techniques can be used, Mobile customer experience and what is working best for B2B organisations.
Areas Covered
Why the current customer experience is broken
How mobile can be a powerful extension of your brand and marketing.
The current customer journey
The fully mobile customer journey
How to engage your audience through the customer journey
Customer experience is the new marketing
Gaining a better customer insight
Capturing critical data along the customer journey
Technology integration: API’s, Marketing automation, CRM
Success metrics (adoption, engagement and conversion)
“For marketers, mobile is the biggest opportunity of our time to give consumers the exceptional discovery, engagement and purchasing experiences they demand.” (Mobile Marketing Association, 2017)
Mobile content is both a great opportunity and a threat to many marketing professionals. How best to take advantage of a device business users check multiple times an hour, making them a real-time tool in driving brand awareness and target their prospects or channel partners to ensure their mobile marketing works effectively.
“The event hosted by strategic partnering firm Tomorrow People and Contento their mobile customer experience service took a tactical look at how to encounter the advantages of a mobile audience and how to redefine current materials for mobile usage."
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Modernizing business strategies for Cosmetics Products Trading Solutions is key to staying competitive in the burgeoning beauty industry. Embrace e-commerce, leverage social media and influencer marketing, personalize customer experiences, prioritize sustainability, and deploy data-driven insights.
Week 8: Campaign Planning
The document provides information on promotional campaigns, advertising terms, traditional and new media options, search engine marketing, online advertising, social media strategies, email campaigns, and public relations tactics. It discusses reach, frequency, waste, paid search (Pay-Per-Click), organic search (Search Engine Optimization), banner ads, social media participation levels, email list renting, promotions, and PR goals of raising awareness, influencing influencers, and defending at-risk products. It prompts developing an awareness campaign for Canada's Food Guide targeting kids and teens with a big idea, 3 campaign components, appeal/execution type, and tagline/creative.
Menna's joint final project
The document proposes a "Free Franchise" program for Menna's Joint employees. It would allow employees who have worked at Menna's for 2+ years to start their own Menna's franchise upon graduation. The program would be promoted through social media like Facebook, Twitter, Instagram and a blog to raise awareness and engage customers. Key goals are to increase brand awareness, recruit qualified franchise candidates, and expand the number of Menna's locations. A $25,000 budget is allocated for the social media marketing campaign.
Menna's joint project
The document proposes a "Free Franchise" program for Menna's Joint employees. It would allow employees who have worked at Menna's for 2+ years to start their own Menna's franchise upon graduation. The program would be promoted through social media like Facebook, Twitter, Instagram and a blog to raise awareness and engage customers. Key goals are to increase brand awareness, recruit qualified franchise candidates, and expand the number of Menna's locations. A $25,000 budget is allocated for the social media marketing campaign.
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- 1. NextBee Media Build Trust in the Market with a Powerful Brand Advocacy Program
- 2. Why use a Brand Advocacy Program Turn your loyal customers into brand advocates and retain them for long Gain new customers and spread trust in the market through your most valuable asset- loyal customers Motivate advocates and social influencers to perform better every time through rewards and incentives Increase your reputation Stabilize your growth
- 3. Advocacy’s Lifetime Value Increase Customer Involvement through constant engagement that rewards and motivates to drive actions. Measurably Increased Engagement Develop user-directed advocacy Expand your customer base Observe a pattern in customer activity to see what you users respond to. Offer incentives accordingly. Demonstrate program leadership by delegating to your users. Create an adaptive program. Be present on all social platforms to propel customers activity everywhere.
- 4. Accelerate Your Entire Eco-system Involve everyone connected to your business. Spread benefits to employees, vendors, suppliers, and create more awareness. Create Advocate Teams Offer Exclusive Rewards to Top Performers Affiliate with Sites that Matter Develop multiple customer and employee teams to motivate actions. Create competitions. Offer exciting rewards. Develop a list of top performers. Increase their prestige by giving them VIP access & the ability to offer others the same. Know what sites your advocates visit regularly. Partner with those sites and encourage them to submit guest posts.
- 5. Focus on Your Power Users Encourage more activity by surveying brand advocates and identifying actions that promise success. Propel your power users to add more value to your business to your business Generate Wider Public Support by celebrating the success of your top advocates. Mention their performance in press releases Directly contact Early Achievers and obtain vital information on their favorite activities. Reward them for early action.
- 6. Completing the Remarketing Fragmented Picture Recruit Social Influencers Know how to follow Encourage a sense of competition Identify potential customers who would need product remarketing & would share their purchases on social media for a discount. Closely monitor your program’s engagement level to know what & how to present products to customers effectively Keep a running tally of how often product has been purchased and shared on social media
- 7. The Channel in their Pocket Presence on multiple platforms Push Motivational updates Innovative features Make your customers’ companion- smartphones – your gateway to 24x7 engagement Send automatic updates when customers like and share on social media so that their contacts can follow their activity Promote activity by updating advocates on changes in leader-board positions Increase footfalls with geo-targeting related activities and games
- 8. Sow the Seeds for Your Success Be Humorous Boost Customer Ego Be Useful Flirt with Controversy Keep the environment light by adding humor to your comments and statements while interacting Assure your customers that they have made a wise decision. Give them the credit. Post information that centers invites diverse opinions. Give them something to discuss on. Offer information that your customers can implement in their daily life