Keyword Advertising
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Keyword advertising allows advertisers to bid on search terms to display ads, with cost determined by keyword popularity. Setting up an effective campaign requires analyzing keywords, setting a budget, regularly reviewing strategy, and using tools to manage multiple campaigns. Additional features like widgets, rewards, and contests can further engage customers.
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Keyword Advertising
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Editor's Notes
- Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- In this presentation we will look at keyword advertising , the resources required, along with the program management details, tips, and alternative considerations for running your campaign.
- Introduction to keyword advertising Keyword advertising is a type of internet advertising in which the advertiser bids on words that the other users search for when they type in a query in the search box. This type of advertising is the most popular online form, and lets you control the triggering of your ads along with how much you pay each month, and per click.
- Cost and timeframe Keyword advertising can be a very efficient in driving traffic to your site but there are many keywords that are so popular that a budget of tens of thousands of dollars per month may be required. A smarter way is to do a thorough keyword analysis and come up with a good group of keywords that will drive significant traffic without spending big money. Keyword advertising campaigns should be given time to work, and enough time should be allowed to gather enough data to properly analyze. At least a couple of weeks is typically needed.
- Program management details Some time should then be spent analyzing possible keywords, deciding on a budget, and coming up with a winning campaign strategy. After bidding on keywords, Google and the other search engines will allow your campaign to run until the set limit has been met. If your strategy is working as far as traffic is concerned, adding individual landing pages for each keyword can help increase the conversion rate.
- Tips Optimizing the site and making sure that the landing pages are persuasive, assuring the people coming to your site that your offerings truly serves their interest. Keyword software, such as Keyword Elite, can help you come up with ideas and can save plenty of time in testing and researching potential keywords. Finally, Running several different ad campaigns for different keywords at the same time is a great way to capitalize on time.
- Additional considerations In case you are looking to save money, a form of keyword advertising called pay per impression exists. If you want increased traffic at lower costs, this is a good alternative.
- We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.