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This document provides an overview and outline of considerations for selecting pay-per-click (PPC) software. It discusses that PPC software costs approximately $150 per year to use, requires knowledge of web analytics and keywords, and implementation can be time consuming if bids are constantly outranked. It provides a checklist of features to consider and tips, such as automated bidding and targeting specific rankings. Additional related tools are also mentioned.
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Customer Activation in 8 Easy Steps
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How Viral Coupons Drive Customers to Your Business
Viral coupons can drive customers to businesses by creating urgency, harnessing social media potential, and tapping into active mobile users. Coupons work by assigning expiration dates that inspire redemption, allowing sharing on social media to reach new potential customers, and being accessible through mobile apps and notifications. They also generate unlimited global leads by capturing customer information and building referral chains when customers redeem and share coupons.
Photo contest for greater customer engagement
Running a photo contest can be a great way to engage your customers on Social Media. Viral nature of user generated photos can gain your brand a lot of visibility. You can motivate your customers by creating and sharing photos a fun and rewarding experience.
Photo Contests to Grow Your Customer Base
Photos are viral by nature. You can leverage the virality of user generated photos to gain new audience and closely engage your existing customers. Here is your guide to a running a successful photo contest.
Increase Customer Engagement with a Cause Marketing Program
Businesses can drive customers and increase customer engagement with a cause marketing program. The presentation also shows how businesses can retain customers and increase their purchase frequency.
Increase your Customers' Lifetime Value
Customers' lifetime value can be increased by segmenting customers based on buying patterns and reward preferences, targeting specific segments with customized offers and incentives, and planning re-engagement efforts at key points to lengthen the customer relationship through rewards and continued guidance along an engagement path.
Using Pinterest to Grow Your Business
Pinterest is a useful tool for businesses to grow their brand and increase sales. It has over 70 million users who have above average incomes and spend significant time and money on the site. Traffic from Pinterest converts to sales 50% more than other social media sites. To be successful, businesses should post high quality images with calls to action, engage with influencers and groups, and enable one-click activities like coupons directly from pins to generate leads and increase sales.
Build Trust in the Market with a Brand Advocacy Program
Turn loyal customers into brand advocates by rewarding them for sharing their positive experiences on social media. This will help gain new customers, increase reputation and stabilize growth. An effective brand advocacy program continuously engages advocates through rewards and incentives to drive greater engagement over the long run. The program should be adaptive and have a presence across multiple social media platforms to encourage advocates everywhere. Focusing on power users and social influencers can help generate wider public support and complete the picture of remarketing to identified customers.
Engaging customers on mobile devices
The document discusses ways for businesses to engage customers through mobile devices. It recommends developing a mobile store that allows browsing and purchasing products/services through a mobile app. It also suggests making the interface simple with 4-5 clicks and only key information. Additionally, it advises creating an in-app loyalty program through check-ins and rewards, using location-based services to target customers near stores, facilitating word-of-mouth referrals through social sharing, and offering personalized experiences through customer analytics. The overall goal is to make engaging customers on mobile easy, quick and rewarding.
What customers love about a brand
A brand that customers love provides a great product, exceptional customer support, rewards for loyalty, social media recognition, value through customization and incentives, and a sense of exclusivity. They seek ways to continuously improve and add value for customers without raising costs, deliver more than promised, listen to and solve customer problems quickly, and develop loyalty programs with cumulative discounts and reward choices.
Using Twitter to Promote Your Business
Learn to use twitter to reach out to your existing customers and woo more brand followers. Learn how.
Gain More Referrals by Motivating Your Employees
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Ppc Software
- 11. Thank you Do visit us at www.nextbee.com today ..
Editor's Notes
- Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- In this presentation we will look PPC software , the cost and skills required, implementation concerns, along with the selection checklist, tips and additional tools.
- Overview of PPC software As a website owner you may face certain problems like high traffic and loss of time in research. High traffic can either raise your advertising costs, or use a month's budget in a short amount of time. Keyword bid analysis can be a time consuming process as well, especially when dealing with a large number of keywords. Luckily, PPC software has been developed to help deal with these and other problems.
- Cost and skills required PPC software solutions roughly cost $150 per year, for small company usage. Users should be familiar with web analytics, keywords, advertising programs, and should be able to implement the changes that the software recommends.
- Implementation concerns PPC and online advertising can be a very time consuming business, and as your website and networks grow, so will the amount of time needed to spend monitoring your ad campaigns. It can also cost a lot of money when you are constantly being outbid for the most popular keywords.
- Checklist before selection You must be sure that the PPC software consists of the following features before selection :- Automated bidding, Target ranking, Maximum bidding, Multiple accounts, and Gap surfing.
- Tips PPC software can make sure that your campaign stays in a good position by combining several of the features in the program. By setting the target rank that you want, such as number one and by constantly bidding on that position, you can be sure that your ads stay in the best possible position.
- Additional tools to consider Some additional tools to consider are :- Google AdWords, or AdSense account, Affiliate advertising programs, Keyword tools, and Web analytics.
- We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.