Internet Direct Marketing
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This document provides an outline for using internet direct marketing to reach customers through email lists. It discusses procuring leads, writing articles to generate more leads, and measuring results within weeks for a low cost. Alternative considerations like paid advertising and referral programs are also mentioned. The overall message is that internet direct marketing through email lists can be an inexpensive way to directly contact customers and see returns within a short timeframe.
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Dormant customers become inactive for a reason. Let us take you through our small but effective guide to the reasons why customers become dormant. We will come up with ways of customer activation in the next edition.
Reasons to Use Customer Activation Software
Customer activation software can save marketing effort and time by re-engaging existing customers. Activating dormant customers can boost trust in the brand and inspire others through word-of-mouth promotion. Existing customers are easier to motivate to higher purchases and provide feedback to improve the business compared to acquiring new customers. Offering incentives and recognition to existing customers treats them as valuable assets and inspires more activity and referrals from their acquaintances.
How Viral Coupons Drive Customers to Your Business
Viral coupons can drive customers to businesses by creating urgency, harnessing social media potential, and tapping into active mobile users. Coupons work by assigning expiration dates that inspire redemption, allowing sharing on social media to reach new potential customers, and being accessible through mobile apps and notifications. They also generate unlimited global leads by capturing customer information and building referral chains when customers redeem and share coupons.
Photo contest for greater customer engagement
Running a photo contest can be a great way to engage your customers on Social Media. Viral nature of user generated photos can gain your brand a lot of visibility. You can motivate your customers by creating and sharing photos a fun and rewarding experience.
Photo Contests to Grow Your Customer Base
Photos are viral by nature. You can leverage the virality of user generated photos to gain new audience and closely engage your existing customers. Here is your guide to a running a successful photo contest.
Increase Customer Engagement with a Cause Marketing Program
Businesses can drive customers and increase customer engagement with a cause marketing program. The presentation also shows how businesses can retain customers and increase their purchase frequency.
Increase your Customers' Lifetime Value
Customers' lifetime value can be increased by segmenting customers based on buying patterns and reward preferences, targeting specific segments with customized offers and incentives, and planning re-engagement efforts at key points to lengthen the customer relationship through rewards and continued guidance along an engagement path.
Using Pinterest to Grow Your Business
Pinterest is a useful tool for businesses to grow their brand and increase sales. It has over 70 million users who have above average incomes and spend significant time and money on the site. Traffic from Pinterest converts to sales 50% more than other social media sites. To be successful, businesses should post high quality images with calls to action, engage with influencers and groups, and enable one-click activities like coupons directly from pins to generate leads and increase sales.
Build Trust in the Market with a Brand Advocacy Program
Turn loyal customers into brand advocates by rewarding them for sharing their positive experiences on social media. This will help gain new customers, increase reputation and stabilize growth. An effective brand advocacy program continuously engages advocates through rewards and incentives to drive greater engagement over the long run. The program should be adaptive and have a presence across multiple social media platforms to encourage advocates everywhere. Focusing on power users and social influencers can help generate wider public support and complete the picture of remarketing to identified customers.
Engaging customers on mobile devices
The document discusses ways for businesses to engage customers through mobile devices. It recommends developing a mobile store that allows browsing and purchasing products/services through a mobile app. It also suggests making the interface simple with 4-5 clicks and only key information. Additionally, it advises creating an in-app loyalty program through check-ins and rewards, using location-based services to target customers near stores, facilitating word-of-mouth referrals through social sharing, and offering personalized experiences through customer analytics. The overall goal is to make engaging customers on mobile easy, quick and rewarding.
What customers love about a brand
A brand that customers love provides a great product, exceptional customer support, rewards for loyalty, social media recognition, value through customization and incentives, and a sense of exclusivity. They seek ways to continuously improve and add value for customers without raising costs, deliver more than promised, listen to and solve customer problems quickly, and develop loyalty programs with cumulative discounts and reward choices.
Using Twitter to Promote Your Business
Learn to use twitter to reach out to your existing customers and woo more brand followers. Learn how.
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Internet Direct Marketing
- 10. Thank you Do visit us at www.nextbee.com today ..
Editor's Notes
- Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- In this presentation we will look at Internet direct marketing , the resources required, along with the action plan, tips, and alternative considerations in running your campaign.
- Introduction to Internet direct marketing Any form of direct marketing, whether online or offline, means reaching out directly to customers by sending them promotional materials such as newsletters, eZines, and email newsletters. People who receive your mailings will have opted-in to your mailing list.
- Cost and timeframe Online direct marketing is a low-cost way to inform opt-in clients of your products, sales, and company events in an educational and informative way. You must purchase opt in emails or generate them through marketing strategies. Direct marketing can show results quickly, and within a few days, or a week you should see the results.
- Action plan The key to any direct mailing campaign is having and updating a good leads list. When writing the promotional materials, it is important to get to the point quickly and easily. You must create fresh leads to assure your business of the vitality that any direct marketing campaign needs to survive.
- Tips Make sure your newsletters are precise and to the point. Short paragraphs that focus on just the primary benefit of your offering is the way to get most returns from your campaigns. Providing useful information about not just your product but also the industry will keep readers interested in your newsletters.
- Alternative considerations CPA advertising is a good option for generating leads, and is especially good for marketers with low budgets.
- We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.