The document discusses a music magazine called Rock Sound. It provides information on: - The publisher, Rock Sound LTD, which has been publishing the magazine since 1999. - The ownership structure, which is a private limited company that is part of a larger group called Open Company. - The target audience for the magazine, which is teenage rock fans between 15-22 years old. Katz's uses and gratification theory is used to explain how the audience relates to the musicians featured.

1. OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 01:
Analysing Media Products and Audiences
Evidence
Name: Harrison Cole
Candidate Number: 2030
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion
Publisher Logo HERE
Magazine Product Logo HERE

2. Content
• Focus published and product slide 1
• Ownership structure - slide 2
• operating model - slide 3
• Bran ideology - slide 4
• Technological convergence - slide 5
• Associated products - slide 6
• Market position - slide 7
• Competitors - slide 8
• LO2 - slide 9
• Meanings - slide 10-14
• Genre - slide 15
• Purpose - slide 16
• Genre - slide 17
• Purpose - slide 18
• From and style - slide 19
• Content of magazine - slide 20
• Production process - slide 21
• Audience theory - slide 22
• Demographics - slide 23
• Secondary research - slide 24
• Primary research - slide 25- 36
• Lo4 - slide 37
• Legal and ethical - slide 38
• Press complaints commission - slide 39
• Copy right and Trade marks - slide 40
• IPSO - slide 41

4. Focus Publisher and Product
Publisher
• Rock sound magazine had there first
published magazine in March 1999. They have
been known to have always include a free CD
with every magazine that they produce.
• Rock Sound speak exclusively to Gerard Way
about the past, the present and the future in
the newly published magazine.
• Rock Sound have gone up in sale by 24% year-
on-year with 10,218 copies sold.
• The magazine has always have had completion
of selling the magazine over Kerrang who sell a
similar type of magazine in terms with the type
of the rock music which that they aim to
publish.
• Source-
https://plus.google.com/+rocksound
/posts
• Rock Sound Ltd is a Private Limited
Company registered on 27 October 1998.
• The institution specialise in publishing of
consumer and business journals
• Patrick Napier is the Head Director of the
company.
• Rock sound LTD are part of a business
group called the open company. The
open company bring the business that
are a part of it to people. So for example
they post information o the website
about the company's that are part of
there group so rock sound become better
known.
Product
Source:https://www.opencompany.co.uk/compa
ny/03657331/rock-sound-ltd

5. Ownership structure
This company is part of a group called open company. Open company is a group that
help promote company's. They do this by advertising them on there website and by
putting them on the social media websites. This way people will know about the
publish company. The company first started the publishing 15 years ago. The
publishing company is a private limited company so therefore has a ownership
structure from the secretary to the directors. The company has different nationality’s
working for the company. Some of the employees are British and some are French.
The company is local and not global, according to the website they don’t have a sister
company as well. The rock sound magazines website has been made by a company
called sonic group. They are a company that provide company's with high quality
websites. Rock sound paid the sonic group to do there website.

6. Operating model

7. Technological convergence
• Does the magazine have a website
• Social media sonic
• The magazine has a company called rock sound who makes the publishing company's website
look really professional. The sonic company that make the website also advertise the
company on there own sonic website which makes a link. The link is based on the sonic group
that advertise the company's that they make websites for through the social media. The
website for the magazine has a page for the videos that link the web page to the you tube
channel. They also have many other links such as twitter where they keep all the followers up
to date with what they are going to promote and bring out the monthly magazine.
This screen shot was taken
from the website rock
sound.
http://www.rocksound.tv/vi
deos

8. Associated Products
• Economic factors, how much money does the company earn
The magazine promotes the
fashion company fashionably
great, these products sell
from the magazine form 100
pounds for a jacket.
Here we have the price of the products that cost
the customer for a monthly subscription. They
charge £37.99 for a month. They sell around
14,000 subscriptions a year.
Source:
http://www.rocksoun
d.tv/

9. Market position
As I was un able to locate the magazine in the market position I will relate it to the Kerrang!
magazine. The Kerrang! magazine is very similar to the magazine that I am researching called rock
sound. They share the same genre which relates to the magazines genre being quite popular in the
market position. I have sent an email to the publishing company to give me the market position for
the magazine but I have had no answer. As you can see on the table that the Bauer publishing
company have there two magazines in the top 3.

10. CompetitorsThere are many other magazines that become competitors to rock sound such as
Kerrang! and Mojo . They publish the similar types of genre to the company. They are
in the top 3 for the market position. They do share the same style and font because
they have the same target audience. The front covers both have the dark colours
which shows how the magazine share the same connotations. Both of the magazines
Mojo and Kerrang! both publish there magazines monthly and have the up to date
music on them. This means that they do not focus there genre on the classic music .
They have the up to date singers of hip hop and a hint of rock. The images that you
can see bellow display the rock features on the magazine. I have even taken a screen
shot from Mojos website which denotes the classic related rock that they present.
Market position for
magazines
Mojos website

11. Competitors
Kerrang!
website Rock sound
magazine
Below I have shown the comparison between Kerrang! magazine and the rock sound
magazine. They share the same style of rock which then becomes a problem as they
therefore going for the same target audience. Kerrang! are part of the Bauer media
group which is separate the company that is running rock sound. So even thou the
magazines are similar they have the completion in the market. The publisher
therefore has to make sure that the magazines are well known by promoting them
through social media sites.

12. Masthead
The heading is
large and bold with
a white back
ground.
This connotes the
importance of the
main image as its
behind the image
and not in front.
Main head line
this connotes the
size of how
important they are
within the genre
and will appeal to
a pass along
audience.
Cover lines this
relates to the
main band which
connotes its a full
out mad band.
Confessing sins
headlines
connotes the
attitude the genre
of rock has.
Cover lines that
give nick names to
other stories but
use a different
text to make you
me at six more
visible and
important.
Meanings

13. ‘Social climbers’ (Maslow) would appeal to the
exclusive new CD because it is an opportunity
for purchases of the magazine to own a CD
that may not be available through other
outlets
The gender for this magazine
would be aimed more at the
men due to the front page
displaying a boy band. There is
a higher amount of boys who
are into the band you me at six
than there is for the girls.
Due to the style of the
band members the age
group would be aimed
around young adults
Meanings
Here the main image has
been presented by being
placed in front of the mast
head to make the band
stand out.
Here the main head line for the
bands name has been made bright
green. This makes the text stand out
a lot better. This colour has also
been used as part of the bands
style. Green can be symbolised as
being quite messy and stands out.
This make the image of the band
therefore stand out.

14. The text has been based on the
mood of the type of character that
the magazine has interviewed
The red and black
features of the
page suggest the
band want to
base there image
on negativity
which also links
to what the band
said in the
interview.
The magazine wants to
make the quote bold by
using a black back
ground and white text.
Then the red text at the
end of the quote is the
name of the singer that
made the quote. This
makes the singers
name look important
as the text is in a
different colour which
also stands out.
The band name goes with
the style of the spread
page. The bands name has
Electricity in it which can
relate to being quite scary
and dark. This is then
linked with the storms
that can be dark and
rough. This is why they
have mad the second page
black with the band
members appearing in the
shadows.
Meanings
These boxes have been provided for the interview on questions and answers.
The questions have been put in red and the answers have been answered in a
smaller and darker text. This then makes it a lot more easier for the reader to
understand what is going on In the interview.

15. Contents page
Categories
Are split up using
the colours and
shapes to
separate the
sections.
Main image
bands. The
biggest pic is the
one they have
featured, making
it look like the
most important
Dark and light colour’s
used to spilt the page
in half.
Music description of
the genre made bold
with the
Messy text style to connote the genre
of rock
Magazine
telling you what
they feature in
each section
Pictures of all
the bands that
are featured
within the
magazine.
Page numbers
located on the
side in a small
size

16. Genre

17. purpose

18. style

19. Content d

20. Production Process
Source:
http://contentmarketinginstitute.com/20
11/08/6-steps-for-producing-a-custom-
magazine/

22. Audience Theories
• The target audience for the Rock Sound magazine is teenage rock fans between the age of 15 to 22. Using
Katz’ uses and gratification theory, the target audience can relate to the musicians and bands within the
magazine and feel a close bond with the subjects. This enables the audience to escape from reality for a
while, giving the publishers an opportunity to educate and market to the target group.
• There is an argument that the target audience for “Rock Sound” are ‘social climbers’ (Maslow’s Hierarchy
of Needs), driven by improving their status in society and using the magazine to exist virtually in a fantasy
world. This is evidenced by the way in which the narrative is directed at the reader.
• Dissecting the target audience using Hartley’s subjectivities, the target audience could be considered as:
1. Aged 15 to 22
2. Predominantly male (the articles and photographs are predominantly male biased)
3. Predominantly middle class (the advertisements and “gig” calendars identify price points suitable for
middle income individuals)
4. Gothic in style (the photographs and fashion comments suggest this)
5. Predominately from native America (the origins of rock)
• As rock is a very loud and grown up kind of music the magazine is not for young children due to some of
the images of the rock stars in their make up. This may scare children due to the images being
inappropriate to them. Some rock stars in the magazine wear make up and have body piercing. Some like
to give the image as a very dark and casual look with facial hair. As the tone of the rock period is moving
on , different types of fashion are coming in to place. The magazine is therefore targeting young adults
that like to keep up to date with the rock fashion. As make up and piercings are going out of style, the
magazine wants to introduce more and more different types of rock fashion.

23. Demographics
The demographics graph
shows the range of people in
the various demographics.
This can be from people in
higher management
positions to unemployed
people or casual workers.
Rock-sound magazine is
aimed at the C2 demographic
for people who are skilled to
work and earn a average
wage, enough to be able to
afford to buy the magazine in
the first place.

24. Secondary research
For this magazine it was very hard to find any form of rating the closest I could come too was a that
the company posting the ratio of how well they are doing face book. They also gave the reviews to
the subscription websites that they want there magazines to be on and most of them say this
magazine is very good for people into heavy metal or just rock in general. They then let I tunes
have there copy so people could download them onto gadgets to read on. The I tunes customers
have given the I tunes rating of 4 stars. On face book they have the chart below which basically
covers all the likes and people who are talking about the magazine socially.

25. Primary Research
So by giving away a free CD and Poster with the magazine. It would increase the
sales of the magazine. Most people have chosen the option of yes having the free
CD would have an impact on buying the magazine. The free CD and poster has
caught the customers attention and encouraged people to be more interested in the
magazine.

26. This connotes how most of the people that have filled out the survey would be more
interested in reading a much more older age bracket magazine. This means that they
would want to see a magazine having better images, the use of text and house style. Only
a few people have selected the 14-16 which suggests seeing a magazine that has more
appropriate images and use of text within my magazine. As the majority have selected
the 17 + I will therefore make sure that my magazine has more images and stronger use
of text and house style to make it more interesting for the readers.

27. Here you can see that the majority of people have gone for the pop magazine.
My magazine is going to be based on the genre of rock because I have
exclusive access to a band that is within the genre of rock. The genre of pop is
very popular for this day in age because the pop stars appear everywhere on
the social media and TV. The classic has come last in terms of having the least
amount of votes on it due to people wanting to listen to the brand new music
that comes out today.

28. This connotes that the font style does over all have an impact on the reader. This
could be In terms with the front cover having an impact as this is the first thing
that they will see before they open the magazine. The font style that I have
chosen will make an impact on the reader because of the colour use and choice
of text. The text will encourage the reader to then go on and read the magazine
because they will know that the effort has been made to make the magazine
look good so they will then look inside the magazine. A few people have said no
so this could mean that the front cover in terms with colours and pictures will be
more appealing.

29. This connotes you that most people prefer to look at the images
in the magazine. This can be understood as the images are one of
the first things that the reader will see. The images have a very
big impact on the reader in terms of the style that they produce.
Only a few people have said text because they think that the
magazine is all about what the magazine produces in terms of
the information.

30. Here you can see that most people have gone for the monthly magazine
because the monthly magazines seems to hold more information than
the weekly ones. This is because the magazine has time to put in more
stuff over the month of producing the magazine. This what the
magazine I'm going to be producing.

31. As you can see here the results have shown me that the exclusive news has
been the favourite. This is because the news sounds more exciting to people
when they read the magazine. People get to read some information that most
over people may not get the chance to read. I will have this on the front
cover of my magazine because it seems to have made an impact on the
reader.

32. Here you can see that the main image on the front cover is the best because
the most people have selected it. This is the first thing that people will see on
the magazine front cover. This will be the difference of people judging the
magazine by the main image. This is because the main image usually tells
people what is going to be within the magazine.

33. The interviews of the magazine has been given the best because they
find that this is more interesting to look at than the other types. People
can get to know the music bands a lot more better. The interviews also
prove to the readers that this magazine is very popular and successful
due to the fact that a famous band has come to them for the interview.

34. This connotes how popular the magazines that are out today are. At
the moment most people prefer that the Kerrang! magazine is the
best. This is good to know because Kerrang! produce rock which is
the same genre of the magazine that I am going to be producing.

35. h

36. Product Advertising and Distribution
The rock sound magazine can be found advertised over a few different subscription websites. The subscription
websites advertise different music magazines all over the country. You can find the magazine in the category
section under rock. Here you can see on of the examples of how the subscription websites advertise the
magazine. It gives you the fall details about the magazine such as the price and when it came out in the month.
The website also gives the customers a reviews of the magazine it self, the website rates the magazine out of
stars. The image is bold and shows the whole front cover of the magazine to catch the customers eye just like
it would do on the super market. They have also made the price of the magazine bold to show how good the
value of the magazine really is.
https://itunes.apple.com/g
b/app/rock-sound-
magazine-for-
very/id634889531?mt=8

37. Who sells the magazine ?
• Countries where you can purchase the magazine
• USA
• Canada
• South Africa
• Australia
• New Zealand
Source: http://www.rocksound.tv/news/read/where-to-buy-rock-sound
Where can you purchase the magazine in the UK?
You can purchase the magazine in WHSmith as they offer the subscription to the magazine directly. You can
also purchase the magazine via the apple store. You can read the magazine on your smart phone or tablet.
Source-
http://magazines.whsmith.co.
uk/Rock-Sound-Magazine-
Subscription.cfm

38. Distribution/Media Platforms
• This music magazine is advertised at the electronic stage meaning that you will find the
magazine being advertised on the internet such as face book and on the subscription
websites that you get that I have also mentioned in the power point. The magazine likes to be
on the internet as I have seen on I tunes they are selling copies of the magazines on the I
tunes it self. This means that people can have the copy of the magazine on their I pads. They
keep all there news up to date on face book and advertise where they sell the magazines and
when the next magazine will be coming out. This is the main method they use unlike Kerrang!
as they have there radio station where they like to broadcast there magazine news and even
music. This may due to the market position they be in at the time. Because using the
electronic method is a lot more cheaper method than using the
broadcast method would cost a lot more money.

39. Marketing above or below the line
• The magazine is advertised below the line due the finical position they are in. The company
advertise the magazine below the line due to the money they need to save. The
advertisement is mainly put on the social media sites such as face book and you tube. On
you tube they advertise what they during the day with the bands that they interview so rock
fans can see all the bands in front of a camera instead of just seeing them on a piece of
paper. Instead of broadcast or advertise on posters and TV they like to put the magazines on I
tunes which is way of making people download there magazine. Then if they like the
download they can buy the magazine from the stores.
https://itunes.apple.com/gb/app/rock-
sound-magazine-for-
very/id634889531?mt=8

41. Stereotypes
• Reader profile - The stereo typical reader of the magazine will look young with a wild sense of fashion. This
include non-verbal features such as piercings, rebellious hair styles, tattoos and dark clothing. This magazine is
based on the genre of rock so has a stereo type of looking this wild as I just described. From the images below
you can see that the females and males both enjoy the rock vibe at concerts. This means that the stereotypical
readers would look something like this.
• As you can see from the stereo types that are on the bottom, they share the same sense of style such as
exhibiting tattoos and wild hair styles. There are a couple of expectations and stereotypes to be challenged such
as the make up and the hair colour, with some of the dark colours connoting their rebellious attitude.

42. Legal and Ethical
• When producing the magazine there are many things that the magazine has to be aware of before that can
start to sell the magazines.
• Copyright is the main issue within the magazine industry today. Copyright is illegal because in basic terms
it means that you are stealing media pictures or even text from other sources of the media. For example
taking a picture of a celebrity and not asking for permission would be classed as copyright.
• Copy and pasting text from an online magazine and then putting it in your magazine would then be
classed as copyright. The ethical issues that stand today within the magazine is to do with the races. For
example if you was to put on the front cover of your magazine as a white or black person and then used
words that become offensive to the race would then be illegal. People could become offended and then
have the right to sue the magazine. So the magazine company's have to be very careful of what they are
writing because this could be the result of getting into trouble.
https://www.gov.uk/government/consultations/copyright

43. Influence on individuals, mass
audience
• Within the magazine that I have chosen called Rock sound. There are many images in the magazine that
have the impact on the audience. Most of the influences are based on the guitars and make up that many
of the rock star effect. The content talks about the gigs that mainly take place but that is not the main
attraction because many people who are into the rock all ready go to gigs. The magazine talks about how
the rock music has been produced so therefore influence the audience to understand how the music is
made and in a way what goes on behind the scene. How the stars get their make up on, where they get
there guitars from. They all have the influence on the audience then going to do their make up and hair
the same way that the rock stars do there's.
• The magazine shows you double page spread of the rock bans with their make up so then seeing that with
the hair and the funny make up would then have the impact on the fans of the band to be the same. As
the rock members of the magazine are also known as role models. The fans look up to them as being
celebrity's therefore being the best at the music that are in which the audience are fans of. There are some
negative effects on the audience because the magazine doesn’t give the audience the content about the
back ground behind the stars. How they got this stage to become the famous people. All the magazine
shows you is the images of the band and then the content talks about how the stars make the music. But
doesn’t really tell you about the back ground of the band.
• This could then have an impact on the audience because they would want to follow the stars but not
know how they then maintain and get to the stage they are at. So they end up looking like the band
members but still having the simple job that they have. The behaviours of the audience changes due to
the performance norms. http://education-portal.com/academy/lesson/how-types-of-group-norms-
influence-individual-behavior.html#lesson

44. Press complaints commission
Here you are also allowed to be able to make the complaints about what
the magazine has In anyway had any offence on you. They deal with
things such as the pictures, text and even colour for the magazine. This is
where I made my complaint about the magazine about. They then
explain when you will hear back from them and talk about how they are
able to deal with the situation. This is based In the UK and as I have sown
it is free to use online.
http://www.pcc.org.uk/c
omplaints/makingacompl
aint.html

45. Copy right and Trade marks
• This is when a piece of work created by someone has the right to own it and therefore cant be copied. For example you cant
take someone's song that they had written and then make another version of it. The original artists has the right to own it and
therefore cant be taken. If this is the case of taking a song then selling it the artists then has the right to take the legal action
that is required.
• Trade marks are things such as names, slogans ands designs of a product. Once they have been produced for the business they
then belong to the business. If the trade mark has been made and then registered and checked it will then have a ‘®’on top of
the trade mark. In the magazine industry making sure that you have all the rights covered is important. The law is in place to
make sure that the magazine will not lose the money because of other magazine’s taking the originals magazines idea.
• Source- https://www.copyrightservice.co.uk/copyright/intellectual_property
•
• Rights covered: The law gives the creators of literary, dramatic, musical, artistic works, sound recordings, broadcasts, films and
typographical arrangement of published editions, rights to control the ways in which their material may be used. The rights
cover; broadcast and public performance, copying, adapting, issuing, renting and lending copies to the public. In many cases,
the creator will also have the right to be identified as the author and to object to distortions of his work.
• International conventions give protection in most countries, subject to national laws.
1. Types of work protected
1. Literary song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets, newsletters &
articles etc.
2. Artistic photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.
3. Typographical arrangement of published editions magazines, periodicals, etc.
• The Copyright (Computer Programs) Regulations 1992 extended the rules covering literary works to include computer
programs.
• The magazine would have to ensure that they do not inform any laws above.
The magazine (See image above) is a registered trademark name so use of the ident
and use of this would require permission from the institution and publisher.

46. IPSO
• This is a company that handles complaints about the media that may in any way have offended you in any w ay of
from. This could be classed as being racist or even being too stereo typical toward people . IPSO give you the voice so
that you can be heard for the complaints' because of it being a huge company. They offer you the guidance and
support for your concern about the editors that you have been offended by. You have to fill out this form that you
provide online so that they know what they are dealing with online before that go through the process of the
complaints. They are based within the UK and are only there for the public. The overall objective for this company is to
make sure that the media have the standards at the correct level for the public. Bellow is the screen shot of the
website and the information that I used for this assignment.
• 1. Initial assessment
2. Referral to the publication
3. The investigation
4. Adjudication by the Complaints Committee
5. Remedies
6. Review of the process
7. Complaints which are not pursued
8. Unacceptable behaviour by complainants and vexatious
complaints
https://www.ipso.co.uk/IPSO/index.html