The candidate proposes creating a magazine focused on indie rock music. They have researched the ROCK SOUND magazine for inspiration on style and formatting. Two concepts are presented: one focused on indie rock with bright, tropical colors; the other on heavy metal with darker tones. Mood boards, masthead designs, and draft layouts are shown for both concepts. Interviews with an indie rock band called The Coasts, whose bassist is a family friend, will provide content.

1. By Harrison Cole
Candidate number- 2030

2. Summary of ideas
The genre of the magazine I am going to be producing is going to be based on rock. This
style of rock is going to aimed on the rock artist that come out in the top charts of rock
music, so the magazine will not be based on the classic rock genre.
The format of the magazine in terms of style and font will be very bold by using dark
colours as the main font colour then having a white background, much like Rock Sound
Magazine. They have the colours to make the text stand out . This makes the font stand
out a lot more and expresses the tone of the genre of the magazine. I have noticed this
style from the magazine that I have been researching (ROCK SOUND). The font style on
the ROCK SOUND magazine is very basic and bold but too make the font type look very
cool. The have made a symbol around the R of the ROCK SOUND magazine. This then gives
the magazine some character to the front page instead of it being quite boring and plan.
This a good feature to add to my magazine as it tells the readers who they are and what
they are known by. This then also gives the front cover more style by adding symbols that
act as a logo. People are more likely to remember your magazine if you have a logo.
People will be able to remember what the font of the magazine looks like. The magazine
in terms of size for the rock magazine will be the same. I have researched the dimensions
for a standard magazine that I will also use. The measurements for the magazine will be 8
3⁄8” x 10 7⁄8 – HOW DO YOU KNOW THIS? Source where you got this information from!

3. Summary of ideas
• Some of the similarities from my magazine of inspiration is to have a bold font with the back
ground. So for example have a white background and a RED FONT TO MAKE IT STAND OUT.
The tone of the magazine will be very similar in terms of the music. So quite dark but not as
dark as the heavy metal rock that you get today. The style will share the calm but quite wild
look, in terms of how the bands look. So the band members will look similar but not as dark.
Therefore I am using the similar style but not making it as dark as the rock sound magazine.
So the style of the music and style of rock sound will be a lot more calmer but will still share
part of the genre on rock.
The type of band my
magazine will feature
ROCK SOUND
magazine

4. Intended Target Audience
The target audience for my magazine is teenage rock fans between the age of 15 - 22 (Hartley). Using
Katz’ Uses & Gratification theory, the target audience can to the musicians and bands within the
magazine and feel a close bond with the subjects which links to the personal identity . The social
economic needs which highlights what social position that they stand it would apply to the people that
are high education as this will then be aimed at the younger people that are into their rock music.
The target audience for my magazine are ‘social climbers’ (Maslow’s Hierarchy of Needs), as they are
going to be driven by improving their status in society and using the magazine to exist virtually in a
fantasy world.
This is evidenced by the way in which the narrative is directed at the reader.
Dissecting the target audience using Hartley’s subjectivities, the target audience could be considered as:
• Aged 15 - 22
• Predominantly male (the articles and photographs are predominantly male biased)
• Predominantly middle class (the advertisements and “gig” calendars identify price points suitable
for middle income individuals)

5. Mind Map 1
Rock sound
Aimed at people who
like indie rock so age
15 plus.
Content is going
to cover the gigs
and interview
from the latest
artists.
The front page will
feature the chosen
band to interview
Bold colours for
the mast head
with a blank colour
background that
makes the text
stand out.
The magazine will be sold every month so
that the magazine can have a month to
gather more information and content
The target audience will
be aimed at people who
like to dance. I have
contacted a band
member who will be
featuring in my
magazine. Here I have
the evidence to prove.

6. Mind Map 2
Rock sound
This genre is going to be
based on the more rock
version of music instead of
my previous idea which was
based on the indie rock.
The colour scheme
of the magazine will
feature more wild
colours such as
bright red with a
black back ground.
The font style of
the magazine
would look wild
instead of the
indie look that
would tend to be
more of a simple
font
the target audience
would be aimed at
rock fans between
teen and mid 20
years. This is due to
the music bands
inspired fans to wear
different types of rock
fashion such as
piercings and make
up.
the masthead name will
be rock related in terms
of the heavy metal such
as mad rock returns.
The magazine will be
sold monthly. This is
due to the magazine
gathering more
content over the
month to make the
magazine better.
The main image on
the front cover will
feature the monthly
band that the
magazine interviews.

7. Mood Board

8. Mood Board

9. Mood Board - Conclusions
• As you can see from my mood boards I have created two different types of mood boards
which display the different styles of rock. On the first mood board I have presented the idea
of using the Indie rock theme. I have chosen many relevant images such as the palm trees
and the tropical colours to represent the indie rock. I have also selected a band called The
Coasts because I personally have a family friend who plays the bass guitar for them. This is an
advantage because it means that I can access information about what kind of audience and
genre band features. I can also get some information about what he thinks as a professional
musician what he thinks about my music magazine and what he would want to find in the
magazine.
• On the second mood board I have changed the style of rock to present a different idea that
could also work for my magazine. The mood board is based on the heavy metal bands by
adding images of what they look like. As you can see from the images they have a completely
different style to the indie rock. This means that if I choose this type of rock for my magazine
I would have to make this magazine have much more darker colours with more older
appropriate images. This due to the style of rock being a lot more crazy and wild than the
other types of rock. You see this in the mood board as the bands wear make up and piercings

10. Masthead - Ideas
• I am going to relate the masthead to the band that I am going to feature in my
magazine called The Coasts. As I have mentioned previously in the slide I have a
family friend in the band. I was able to ask James Gamage the bass guitarist some
questions about the music magazine and how his music would fit in. I asked what
genre would you class your music. James then explained what he classed the band
as. At the end of the message James then said that “ as long as we make people
dance we are happy” so this gave me the idea of naming the magazine ROCK
DANCE. This is then linked with the ROCK SOUND magazine that I have been
studying and the band I am going to feature.
• I had also come up with the idea of calling the magazine
rocking sun as this brings the indie rock culture into the
picture. As the music is partly tropical the sun can
represent the tropical music along with the rocking.
This is then linked with the genre of my music magazine.

11. Masthead – Font Styles
• My mast head is going to be kept looking smart , bold and simple with a hint of
tropical. Bellow are some ideas of how I am going to convert the tropical ocean ,
smart, bold and simple look. The back ground represents the ocean and tropical
colours. This then relates to the indie tropical rock genre that I am going to feature
in the magazine.

12. Masthead – Final Idea
Here is the final idea for the masthead, I have been inspired to use the similar design to
what the coasts use for there album. The text makes it look like its in a tropical
atmosphere. The back ground gives out a ocean colour effect with the font style
looking very smart and simple as this type of rock is a lot more calmer than other types
of rock such as heavy metal. Bellow I have taken a screen shot of what their album
colours and font style look like. I have then gone onto a cool text website and chosen a
similar font style and colours to the album cover of the coasts.

13. Hand drawn Drafts 1
Different style textDifferent promotions
Here I have chosen the
name of the magazine to
be named rock dance. This
is name has been inspired
by James Gamage who
plays in the band that I am
going to be featuring in the
magazine. I had contacted
him asking what kind of
genre the music he
produces falls under. He
replied saying that the
music is based on indi rock.
But as long as we make
people dance we are
happy. So I have liked the
genre to the dance.
Simple font type has
been used. The
magazine I'm producing
will have more of a
tropical and messy look
Used warmer
colours to
promote the
tropical colour
scheme
The different colours
that are used from the
headlines are made
bolder by using brighter
colours such as red.
All the information that
is more important is
kept at the top and
make more bold.

14. Hand drawn drafts 2
One behind the
other template for
the band (coast) to
feature on the front
of the magazine.
Making headlines
relevant to the genre
of the magazine. This
then engages the
reader.
Keeping the colour
scheme the same as
the rock sound
magazine, the rock
sound magazine
illustrates what the
type of colours a
typical rock magazine
uses on the front
cover
Font position has been
kept in front of the main
image which makes the
font style stand out.
Headlines are placed
around the main
image to make the
headlines stand out
in front of the
colour.
The top band is used to
make the readers
notice the free CD to
encourage people to
buy the magazine
Different colours
are used on the
magazine to
make the front
cover more eye
catching.

15. Double Page Spread 1
Here I have Taking the similar idea of making the background look the same. This
covers the genre of the rock, over the double page spread I have introduced a band of
rock that has been interviewed monthly. As this will be advertised in my magazine
double page spread. Open my double page spread Bandai will be interviewing are
going to be the coasts. The coasts are a band that my family friends are part of so I am
able to interview them and get an idea of what kind of style and music they like. This
double page spread is a good example when comparing to pop magazine. As the pop
magazine would have much for brighter colours and bold text. For boxes I have drawn a
double page spread are each questions that I would be asking the band. This displays a
double page spread of a good structure to the interview. This makes it much more
easier for the viewers to read.

16. Double Page Spread 2
This double page spread is very similar to the one I have done previously. This
double page spread that I have done reveals a more open plan for the band image. I
have chosen this double page spread because of the layout of the text. As you can
see I have highlighted implacable red how the text forms into an L-shape. This is a
good layout because it gives their bands image in more Open View for how they
wanted viewers to see them as a band. The only difference I have chosen on the
double page spread in terms of colours. As for my magazines is going to feature
indie rock, the colours of the magazine is going to have to be a lot more brighter
than is going to be in a normal heavy rock magazine. Having the black and red
background with the text will be shall reveal the band image in the top and corner
more eye-catching than the previous double page spread.

17. Ideas to repeat
Mast head
Main
headline
Barcode
Main image
Free
Posters

18. Ideas to repeat
Main
image
Interview
Q&A

19. Conclusion
• The magazine that I'm going to be producing is going to be based on Indie
Rock. My two ideas my rock magazine have been very different in the
terms of genre off the rock. One magazine will feature Indie and the other
will feature heavy-metal rock. This means that the colour schemes and
font styles can be completely different however I have made similar drafts
of the double page spreads and front covers. In terms of how different
they are going to be I will make sure that the colour and font will be
completely different in terms of the indie rock. As the indie rock will
require much more price and tropical colours. As you can see from my
PowerPoint I have shown you many images of what heavy-metal looks like.
It comes across as a more dark image so indie rock. I have chosen these
two pieces rock to present to you to show you how different the type of
rock magazine that mine is going to be. This makes my magazine more
individual. The indie rock band I'm going to be interviewing the coasts, I
can access information from this band as I have a family friend who plays
the bass guitar for them.