The document provides details on planning a music festival poster, including target audience, logo, color scheme, frequency of poster distribution, and campaign message. The target audience is those aged 16-21 who enjoy grime/hip hop music. The logo will be called "BEAT" in an easily recognizable font. Bright colors like blue, green and red will be used. Posters will be distributed every week for 3 months before the festival. The campaign message is to immerse oneself in the music festival experience.
The document provides information about advertising for the Wireless music festival. It includes a poster advertisement and an audio-visual advertisement.
The poster advertisement aims to promote and create awareness of the festival by listing famous artists performing. It targets fans of these artists and those seeking diversion through music. The audio-visual advertisement similarly aims to show prospective attendees having fun at past festivals to convey the experience. Both advertisements keep content minimal to appeal broadly across age groups and socioeconomic classes. Legal and ethical standards are followed with no offensive content.
The document contains a proposal for an advertising campaign featuring print advertisements to promote a music festival called "Connect". The proposal outlines that the advertisements will promote the festival by informing people about where it will take place, who will perform, and when. The target audience is identified as young adults and teenagers who seek diversion and a sense of belonging through music festivals. The campaign message is to invite this audience to "get connected" and enjoy the festival with others. The advertisements will feature images of artists and festival attendees having fun, using an urban street style and blue/yellow color scheme.
The document discusses the purpose and aims of music magazines or "the music press." It states that the music press promotes artists, music, festivals, gigs and interviews in order to draw in audiences and get them to buy magazines. It uses celebrity features, competitions, and advertisements to promote the music industry and make money. The music press and music industry rely on each other - the press promotes the industry to audiences and the industry provides content and prizes to encourage magazine sales. Music publications are attractive to advertisers because they can reach a wide target audience and use celebrity images as promotional tools. The formats used by the music press include magazines but also websites and videos online. The two main producers of music magazines are Emap and Bauer.
The document provides details for planning a poster to advertise a new music festival called "Musique". It includes sections on inspiration, target audience, key messages, design considerations, featured artists, timelines, budgets, and legal/ethical guidelines. The high-level goal is to effectively promote the festival to younger people aged 16-26 to increase ticket sales. Details such as colorful graphics, prominent placement in London, and a multi-pronged advertising campaign are aimed at maximizing awareness and excitement for the upcoming event. Legal protocols will be followed to avoid issues with copyright, intellectual property, and ensuring appropriate representation of artists.
The music press, including magazines, promotes music artists and upcoming events to inform audiences. Music magazines aim to advertise new artists and bands, build connections between artists and fans, and promote events. The music press and music industry have a mutually beneficial relationship, as the press promotes the industry to attract audiences, while the industry supports the press with advertising. Music magazines are attractive to advertisers because they effectively place ads among balanced content to target wide music audiences. Magazines employ various design elements and language techniques on their covers to attract readers and promote music artists.
The music press, including magazines, promotes artists and upcoming events to audiences. Music magazines aim to advertise new artists and bands, build connections between artists and fans, and promote events. The music industry and press have a mutually beneficial relationship - magazines promote the industry to draw in audiences, while the industry relies on press for advertising. Magazines attract advertisers by effectively placing balanced information alongside articles and images targeted to specific audiences. Major music magazine producers include EMAP and Bauer. Magazines use standard formats like mastheads and articles, but also play on words and images related to music genres to engage readers.
The document provides details for planning a music festival, including target audiences, mood boards, mind maps, draft designs, and production plans. Key aspects summarized include:
- The target audience is identified as university students aged 18-25 based on psychographic and socioeconomic analysis.
- Two draft poster designs are presented with analyses of inspiration posters from other music festivals.
- Plans are outlined for a photoshoot, article, advertisements, and launching the campaign in June/July.
- Costs including photography, design work, advertising, and office space total around £2,000. Posters will be placed in busy London areas targeting young people.
The document discusses the color scheme, articles, stories, and photography used in a music magazine product called "Mosh". It aims the product at a younger audience interested in rock music. The color scheme uses bold colors like black, yellow, red, and white to stand out from other magazines. Articles include interviews with famous bands and stories about lesser-known music venues and artists. Photos on the cover and inside feature people associated with rock music to attract readers interested in the music's lifestyle and fashion. The goal is for the magazine's design, content, and images to connect emotionally with the target audience and promote a sense of being part of the rock music world.
The document provides information about advertising for the Wireless music festival. It includes a poster advertisement and an audio-visual advertisement.
The poster advertisement aims to promote and create awareness of the festival by listing famous artists performing. It targets fans of these artists and those seeking diversion through music. The audio-visual advertisement similarly aims to show prospective attendees having fun at past festivals to convey the experience. Both advertisements keep content minimal to appeal broadly across age groups and socioeconomic classes. Legal and ethical standards are followed with no offensive content.
The document contains a proposal for an advertising campaign featuring print advertisements to promote a music festival called "Connect". The proposal outlines that the advertisements will promote the festival by informing people about where it will take place, who will perform, and when. The target audience is identified as young adults and teenagers who seek diversion and a sense of belonging through music festivals. The campaign message is to invite this audience to "get connected" and enjoy the festival with others. The advertisements will feature images of artists and festival attendees having fun, using an urban street style and blue/yellow color scheme.
The document discusses the purpose and aims of music magazines or "the music press." It states that the music press promotes artists, music, festivals, gigs and interviews in order to draw in audiences and get them to buy magazines. It uses celebrity features, competitions, and advertisements to promote the music industry and make money. The music press and music industry rely on each other - the press promotes the industry to audiences and the industry provides content and prizes to encourage magazine sales. Music publications are attractive to advertisers because they can reach a wide target audience and use celebrity images as promotional tools. The formats used by the music press include magazines but also websites and videos online. The two main producers of music magazines are Emap and Bauer.
The document provides details for planning a poster to advertise a new music festival called "Musique". It includes sections on inspiration, target audience, key messages, design considerations, featured artists, timelines, budgets, and legal/ethical guidelines. The high-level goal is to effectively promote the festival to younger people aged 16-26 to increase ticket sales. Details such as colorful graphics, prominent placement in London, and a multi-pronged advertising campaign are aimed at maximizing awareness and excitement for the upcoming event. Legal protocols will be followed to avoid issues with copyright, intellectual property, and ensuring appropriate representation of artists.
The music press, including magazines, promotes music artists and upcoming events to inform audiences. Music magazines aim to advertise new artists and bands, build connections between artists and fans, and promote events. The music press and music industry have a mutually beneficial relationship, as the press promotes the industry to attract audiences, while the industry supports the press with advertising. Music magazines are attractive to advertisers because they effectively place ads among balanced content to target wide music audiences. Magazines employ various design elements and language techniques on their covers to attract readers and promote music artists.
The music press, including magazines, promotes artists and upcoming events to audiences. Music magazines aim to advertise new artists and bands, build connections between artists and fans, and promote events. The music industry and press have a mutually beneficial relationship - magazines promote the industry to draw in audiences, while the industry relies on press for advertising. Magazines attract advertisers by effectively placing balanced information alongside articles and images targeted to specific audiences. Major music magazine producers include EMAP and Bauer. Magazines use standard formats like mastheads and articles, but also play on words and images related to music genres to engage readers.
The document provides details for planning a music festival, including target audiences, mood boards, mind maps, draft designs, and production plans. Key aspects summarized include:
- The target audience is identified as university students aged 18-25 based on psychographic and socioeconomic analysis.
- Two draft poster designs are presented with analyses of inspiration posters from other music festivals.
- Plans are outlined for a photoshoot, article, advertisements, and launching the campaign in June/July.
- Costs including photography, design work, advertising, and office space total around £2,000. Posters will be placed in busy London areas targeting young people.
The document discusses the color scheme, articles, stories, and photography used in a music magazine product called "Mosh". It aims the product at a younger audience interested in rock music. The color scheme uses bold colors like black, yellow, red, and white to stand out from other magazines. Articles include interviews with famous bands and stories about lesser-known music venues and artists. Photos on the cover and inside feature people associated with rock music to attract readers interested in the music's lifestyle and fashion. The goal is for the magazine's design, content, and images to connect emotionally with the target audience and promote a sense of being part of the rock music world.
The document outlines a proposal for a music festival advertisement poster. It will advertise the PULSE festival, sponsored by PULSE magazine. The poster will be in A3 format and include the lineup of artists over the 3 day festival, as well as the date and location. The target audience is people aged 16-25 who enjoy exploring different music genres. The poster will be distributed around local towns to promote the festival.
This document discusses the color scheme, articles, stories, and photography used in a music magazine product called "Mosh". The color scheme of black, yellow, red, and white was chosen to stand out from other magazines and appeal to younger audiences. Articles include interviews with popular bands and stories about lesser-known music venues and local rock music scenes. Social media is incorporated as it is important to the target audience. Photographs on the cover and throughout feature people and locations related to rock music to attract fans and connect them to the music genre. The color scheme, articles, stories and photography are aimed at younger rock music fans.
The document provides information about planning and advertising a music festival. It discusses the target audience, which is people aged 16-27, as the genres of music will primarily appeal to younger adults. It outlines objectives to make people aware of the event and encourage ticket purchases. Advertising plans include print ads in magazines and posters around bus stops. A production schedule is provided to design ads, print posters, and place ads in the months leading up to the festival. Location is planned for Hyde Park in London. Risk assessments and regulatory considerations for the advertising campaign are also discussed.
- The document provides an overview and proposal for a print-based advertisement for a music festival called the "Top Dolla Festival".
- The proposal discusses the target audience, which is mainly young adults aged 17-30 from socioeconomic categories C1-E.
- Bright, vibrant colors will be used along with contrasting fonts to catch attention. Popular grime and hip-hop artists like Stormzy, AJ Tracey, and Skepta will perform.
- Draft layouts showcase a mix of colors, images, and text positioning the key information and acts to attract the target audience.
The document summarizes what the author learned from constructing a music magazine media product. They challenged conventions by researching magazine layouts and representing ideas differently. The target audience was ages 20-45, represented by featuring young artist Valy. Distribution partners like IPC and Bauer were considered for their experience with similar magazines. The author gained skills using Photoshop, researching audiences, and learned the importance of planning from their preliminary work.
The document provides details for planning a music festival, including target audience analysis using various theories, mood boards and mind maps to inform the festival poster design, plans for a photoshoot, production timeline, budget, and risks. Key aspects covered include using Maslow's hierarchy and Katz's uses and gratifications theory to identify the target audience as university students seeking diversion and belonging. Plans include a poster design with the festival name, artist images, and social media links as well as a magazine advertisement and posters in London locations frequented by young people.
This document provides an overview and proposal for a print-based advertisement for a music festival called the "Top Dolla Festival." The summary includes:
- The festival will feature both mainstream and lesser-known hip hop/grime artists to attract different audiences. Bright colors will be used to convey fun and excitement.
- The target audience is people aged 17-30 from socioeconomic classes C1-E who enjoy music festivals as social events.
- Draft layouts show vibrant colors and complex designs with artists, dates, slogans, and a website link to provide information to potential attendees.
The document summarizes a student's music magazine project called "Remixed" focusing on dance/house music. The magazine challenges conventions by having a plain front cover highlighting the main artist. It represents its target audience of 15-27 year olds interested in dance music. The student aims to portray artists authentically through photos taken in unique locations that represent the artists' personalities and music genres. Distribution will be through Vice Media, appealing to its target youth demographic.
The document outlines the planning and production process for creating advertisements for a music festival. It includes mood boards, mind maps, draft designs, a step-by-step Photoshop process, and discussions of equipment, budgets, risks, and timelines. The production process involved designing posters and magazine ads, taking photography, and finalizing the designs in Photoshop over 4 weeks before a planned June launch date.
This document provides details on the planning and production process for a poster and flyer advertising an exclusive music festival. It includes mood boards highlighting inspiration from Glastonbury festivals, proposed designs for the house style, main headliners like Adele and Coldplay, photography plans, draft layouts, and proofreading steps. The goal is to create eye-catching advertisements that showcase the festival's music and experience through vibrant colors and prominent artist listings.
The document describes the process of creating a music magazine focused on the rap genre. It discusses following conventions of real music magazines, such as using a large main image on the cover featuring the artist of a double page spread. It also challenges some conventions, like blending text and images on double page spreads. The target audience is described as mainly males aged 16-25 who enjoy rap music. Feedback from surveys of other rap fans provided suggestions to improve the layout, entertainment features, and quality of the main cover image.
The document provides an evaluation of the student's magazine project. It discusses how the magazine challenges conventions of real music magazines through its design elements, target audience, and inclusion of freebies. It compares the layout and design to other magazines like MixMag and Q. The student aimed the magazine at teenagers interested in dance music. Photos were professionally taken to be of high quality. Distribution through music magazine publishers like MixMag's publisher would be most suitable. Words, photos, fonts, and colors were used to attract the target audience. The student learned progression from the preliminary task by improving the professionalism and making the color scheme and design more relevant.
The document provides details about planning a music magazine targeted towards 16-24 year olds interested in music. It discusses the target audience which is primarily female and interested in a wide range of music genres. It also covers the mission statement, pricing and frequency, color inspiration, font and title inspiration, cover photo inspiration and plans, content page inspiration and plans, double page spread inspiration and plans, and preferred setting and location for photos. The magazine will be published monthly at £4.99 and focus on providing the latest information about popular artists through interviews, reviews, and photos in a relatable tone for younger readers.
This document provides details on planning and designing a music magazine targeted towards 16-24 year olds. It includes a reader profile describing the target audience, mission statement, cover price and frequency, color inspiration, font and title inspiration, cover and content page picture inspiration and plans, and preferred setting and location for photography. The target audience is primarily female, interested in a wide range of music genres, and fashion/technology. The magazine will be published monthly at £4.99 and feature the latest music news, interviews, photos, and reviews.
The document summarizes the process of creating a magazine from start to finish. It discusses researching conventions of music magazines, designing elements like the front cover, contents page, and articles. Photos were taken and edited in Photoshop. Feedback was gathered through surveys. The target audience is identified as teenage boys interested in genres like rap and R&B. Publishing bi-monthly was decided based on reader preferences. Skills in photography, design, and gathering feedback were improved throughout the process.
The document provides details about the process of creating a music magazine. It describes designing elements like the front cover, contents page, and articles. Conventions from other music magazines were researched and applied, like layout, fonts, and inclusion of photos, quotes, and page numbers. Feedback was gathered through surveys to help decisions. Skills with Photoshop and digital photography improved over iterations. The target audience was identified as teenage boys interested in genres like rap and R&B. Distribution through an existing media company was considered.
The document provides a production plan for advertising an exclusive music festival over 4 weeks. It includes designing posters and flyers, printing and distributing them, and creating an audiovisual advertisement. The plan schedules tasks such as choosing headliners, designing layouts, sending materials to print, filming footage, and editing the advertisement together. The goal is to reveal information about performers and release promotional materials to publicize the festival.
The document provides an evaluation of a magazine created by the author for a class project. It discusses how the magazine challenges conventions of real music magazines through its design elements, target audience, and content.
The magazine is aimed at teenagers interested in dance music. Its design is inspired by but adapted from the magazine MixMag to be more appealing to a younger audience. The author used bright colors, free gifts, and photos of artists to attract readers.
The content represents social groups involved in dance music through the artists featured. A music magazine publisher like the one distributing MixMag would be suited to distribute the magazine. Words, photos, fonts, and colors were chosen in the design to attract and address the target audience. The
The document summarizes the process of creating a music magazine media product for a coursework assignment. Key points include:
1) The magazine takes inspiration from layouts of NME and Kerrang magazines, using bright colors, large mastheads, and single large cover images related to the main article.
2) Features include interviews, album reviews, concert listings, and free promotional items to attract audiences.
3) The target audience is identified as secondary and college students interested in alternative rock music.
4) Technologies used include InDesign for layouts, Photoshop for image editing, and social media for promotion. The student learned new skills in using these programs for magazine design.
This document discusses the process of designing and constructing a music magazine focused on jazz. Key details include choosing images and layouts to represent the chilled and relaxed themes of jazz, using colors like brown and faded textures throughout, and targeting an audience of jazz fans ranging from teenagers to older adults. Background research on jazz music tribes informed choices about the magazine's design, language, and how to attract different audiences. Technologies like Photoshop and InDesign were used to edit images and assemble the magazine. Lessons were learned about lighting, magazine conventions, and how to better target a specific audience.
The document provides details for a pitch presentation advertising a new music festival called Musique Festival. It outlines the target audience as younger people aged 16-26. The goals are to increase ticket sales and awareness of the festival. Key details in the poster will include the title, slogan "The Best Music is at Musique", dates, artists, and venue. Bright, poppy colors will be used to match the feel of the music. The poster will be advertised in magazines and posted around London to promote the festival locally. Feedback on the pitch and posters will be collected through a Survey Monkey.
This document outlines Sophie Angus's plans for creating promotional materials for a music festival, including a poster, flyer, and audiovisual advertisement. It includes inspiration pieces, target audiences, logos, color schemes, layout designs, production schedules, and plans. The poster and flyer will feature main headliners like Adele and Coldplay to attract audiences. They will be designed over one week in February/March and launched 11 March. An audiovisual ad will then be filmed and edited over two weeks in March to promote the festival starting in June. The materials aim to inform audiences 7 months in advance and appeal to a wide age range through bright colors and well-known artists.
The document outlines a proposal for a music festival advertisement poster. It will advertise the PULSE festival, sponsored by PULSE magazine. The poster will be in A3 format and include the lineup of artists over the 3 day festival, as well as the date and location. The target audience is people aged 16-25 who enjoy exploring different music genres. The poster will be distributed around local towns to promote the festival.
This document discusses the color scheme, articles, stories, and photography used in a music magazine product called "Mosh". The color scheme of black, yellow, red, and white was chosen to stand out from other magazines and appeal to younger audiences. Articles include interviews with popular bands and stories about lesser-known music venues and local rock music scenes. Social media is incorporated as it is important to the target audience. Photographs on the cover and throughout feature people and locations related to rock music to attract fans and connect them to the music genre. The color scheme, articles, stories and photography are aimed at younger rock music fans.
The document provides information about planning and advertising a music festival. It discusses the target audience, which is people aged 16-27, as the genres of music will primarily appeal to younger adults. It outlines objectives to make people aware of the event and encourage ticket purchases. Advertising plans include print ads in magazines and posters around bus stops. A production schedule is provided to design ads, print posters, and place ads in the months leading up to the festival. Location is planned for Hyde Park in London. Risk assessments and regulatory considerations for the advertising campaign are also discussed.
- The document provides an overview and proposal for a print-based advertisement for a music festival called the "Top Dolla Festival".
- The proposal discusses the target audience, which is mainly young adults aged 17-30 from socioeconomic categories C1-E.
- Bright, vibrant colors will be used along with contrasting fonts to catch attention. Popular grime and hip-hop artists like Stormzy, AJ Tracey, and Skepta will perform.
- Draft layouts showcase a mix of colors, images, and text positioning the key information and acts to attract the target audience.
The document summarizes what the author learned from constructing a music magazine media product. They challenged conventions by researching magazine layouts and representing ideas differently. The target audience was ages 20-45, represented by featuring young artist Valy. Distribution partners like IPC and Bauer were considered for their experience with similar magazines. The author gained skills using Photoshop, researching audiences, and learned the importance of planning from their preliminary work.
The document provides details for planning a music festival, including target audience analysis using various theories, mood boards and mind maps to inform the festival poster design, plans for a photoshoot, production timeline, budget, and risks. Key aspects covered include using Maslow's hierarchy and Katz's uses and gratifications theory to identify the target audience as university students seeking diversion and belonging. Plans include a poster design with the festival name, artist images, and social media links as well as a magazine advertisement and posters in London locations frequented by young people.
This document provides an overview and proposal for a print-based advertisement for a music festival called the "Top Dolla Festival." The summary includes:
- The festival will feature both mainstream and lesser-known hip hop/grime artists to attract different audiences. Bright colors will be used to convey fun and excitement.
- The target audience is people aged 17-30 from socioeconomic classes C1-E who enjoy music festivals as social events.
- Draft layouts show vibrant colors and complex designs with artists, dates, slogans, and a website link to provide information to potential attendees.
The document summarizes a student's music magazine project called "Remixed" focusing on dance/house music. The magazine challenges conventions by having a plain front cover highlighting the main artist. It represents its target audience of 15-27 year olds interested in dance music. The student aims to portray artists authentically through photos taken in unique locations that represent the artists' personalities and music genres. Distribution will be through Vice Media, appealing to its target youth demographic.
The document outlines the planning and production process for creating advertisements for a music festival. It includes mood boards, mind maps, draft designs, a step-by-step Photoshop process, and discussions of equipment, budgets, risks, and timelines. The production process involved designing posters and magazine ads, taking photography, and finalizing the designs in Photoshop over 4 weeks before a planned June launch date.
This document provides details on the planning and production process for a poster and flyer advertising an exclusive music festival. It includes mood boards highlighting inspiration from Glastonbury festivals, proposed designs for the house style, main headliners like Adele and Coldplay, photography plans, draft layouts, and proofreading steps. The goal is to create eye-catching advertisements that showcase the festival's music and experience through vibrant colors and prominent artist listings.
The document describes the process of creating a music magazine focused on the rap genre. It discusses following conventions of real music magazines, such as using a large main image on the cover featuring the artist of a double page spread. It also challenges some conventions, like blending text and images on double page spreads. The target audience is described as mainly males aged 16-25 who enjoy rap music. Feedback from surveys of other rap fans provided suggestions to improve the layout, entertainment features, and quality of the main cover image.
The document provides an evaluation of the student's magazine project. It discusses how the magazine challenges conventions of real music magazines through its design elements, target audience, and inclusion of freebies. It compares the layout and design to other magazines like MixMag and Q. The student aimed the magazine at teenagers interested in dance music. Photos were professionally taken to be of high quality. Distribution through music magazine publishers like MixMag's publisher would be most suitable. Words, photos, fonts, and colors were used to attract the target audience. The student learned progression from the preliminary task by improving the professionalism and making the color scheme and design more relevant.
The document provides details about planning a music magazine targeted towards 16-24 year olds interested in music. It discusses the target audience which is primarily female and interested in a wide range of music genres. It also covers the mission statement, pricing and frequency, color inspiration, font and title inspiration, cover photo inspiration and plans, content page inspiration and plans, double page spread inspiration and plans, and preferred setting and location for photos. The magazine will be published monthly at £4.99 and focus on providing the latest information about popular artists through interviews, reviews, and photos in a relatable tone for younger readers.
This document provides details on planning and designing a music magazine targeted towards 16-24 year olds. It includes a reader profile describing the target audience, mission statement, cover price and frequency, color inspiration, font and title inspiration, cover and content page picture inspiration and plans, and preferred setting and location for photography. The target audience is primarily female, interested in a wide range of music genres, and fashion/technology. The magazine will be published monthly at £4.99 and feature the latest music news, interviews, photos, and reviews.
The document summarizes the process of creating a magazine from start to finish. It discusses researching conventions of music magazines, designing elements like the front cover, contents page, and articles. Photos were taken and edited in Photoshop. Feedback was gathered through surveys. The target audience is identified as teenage boys interested in genres like rap and R&B. Publishing bi-monthly was decided based on reader preferences. Skills in photography, design, and gathering feedback were improved throughout the process.
The document provides details about the process of creating a music magazine. It describes designing elements like the front cover, contents page, and articles. Conventions from other music magazines were researched and applied, like layout, fonts, and inclusion of photos, quotes, and page numbers. Feedback was gathered through surveys to help decisions. Skills with Photoshop and digital photography improved over iterations. The target audience was identified as teenage boys interested in genres like rap and R&B. Distribution through an existing media company was considered.
The document provides a production plan for advertising an exclusive music festival over 4 weeks. It includes designing posters and flyers, printing and distributing them, and creating an audiovisual advertisement. The plan schedules tasks such as choosing headliners, designing layouts, sending materials to print, filming footage, and editing the advertisement together. The goal is to reveal information about performers and release promotional materials to publicize the festival.
The document provides an evaluation of a magazine created by the author for a class project. It discusses how the magazine challenges conventions of real music magazines through its design elements, target audience, and content.
The magazine is aimed at teenagers interested in dance music. Its design is inspired by but adapted from the magazine MixMag to be more appealing to a younger audience. The author used bright colors, free gifts, and photos of artists to attract readers.
The content represents social groups involved in dance music through the artists featured. A music magazine publisher like the one distributing MixMag would be suited to distribute the magazine. Words, photos, fonts, and colors were chosen in the design to attract and address the target audience. The
The document summarizes the process of creating a music magazine media product for a coursework assignment. Key points include:
1) The magazine takes inspiration from layouts of NME and Kerrang magazines, using bright colors, large mastheads, and single large cover images related to the main article.
2) Features include interviews, album reviews, concert listings, and free promotional items to attract audiences.
3) The target audience is identified as secondary and college students interested in alternative rock music.
4) Technologies used include InDesign for layouts, Photoshop for image editing, and social media for promotion. The student learned new skills in using these programs for magazine design.
This document discusses the process of designing and constructing a music magazine focused on jazz. Key details include choosing images and layouts to represent the chilled and relaxed themes of jazz, using colors like brown and faded textures throughout, and targeting an audience of jazz fans ranging from teenagers to older adults. Background research on jazz music tribes informed choices about the magazine's design, language, and how to attract different audiences. Technologies like Photoshop and InDesign were used to edit images and assemble the magazine. Lessons were learned about lighting, magazine conventions, and how to better target a specific audience.
The document provides details for a pitch presentation advertising a new music festival called Musique Festival. It outlines the target audience as younger people aged 16-26. The goals are to increase ticket sales and awareness of the festival. Key details in the poster will include the title, slogan "The Best Music is at Musique", dates, artists, and venue. Bright, poppy colors will be used to match the feel of the music. The poster will be advertised in magazines and posted around London to promote the festival locally. Feedback on the pitch and posters will be collected through a Survey Monkey.
This document outlines Sophie Angus's plans for creating promotional materials for a music festival, including a poster, flyer, and audiovisual advertisement. It includes inspiration pieces, target audiences, logos, color schemes, layout designs, production schedules, and plans. The poster and flyer will feature main headliners like Adele and Coldplay to attract audiences. They will be designed over one week in February/March and launched 11 March. An audiovisual ad will then be filmed and edited over two weeks in March to promote the festival starting in June. The materials aim to inform audiences 7 months in advance and appeal to a wide age range through bright colors and well-known artists.
This document outlines Sophie Angus' plans for creating promotional materials for a music festival. It includes mood boards, draft layouts, and production schedules for a poster, flyer, and audiovisual advertisement. The target audience is ages 18-54 across socioeconomic classes E-B who want to explore new music or escape daily life. Headlining artists include Adele, Rihanna, and Coldplay. The poster and flyer will feature these artists and provide location, dates, and logo. They will use bright colors and be released 7 months before the event. The advertisement will tell a storyboard-designed narrative over 2 weeks of filming and editing to promote the festival 3 months in advance.
This document outlines the process for creating a festival poster, including drafting designs, establishing a mood, message, and house style with warm colors. Photo shoots from a Swedish trip will inspire the backdrop. Logos will be simplistic text, and a readable font from dafont.com will be used. Proofs will be read carefully to avoid errors. The poster will advertise in magazines and be printed as posters to place around London where the festival will take place in August during the summer holidays.
This document provides details for planning and designing a poster and marketing campaign for a drum and bass music festival. It includes sections on the target audience, proposed name and slogans, mood boards for inspiration, draft poster layouts, scheduling of artist announcements, a production plan, budget, launch dates, locations for advertising, plans for an audiovisual trailer, and considerations around legal and ethical issues. The overall goal is to effectively promote the festival and build excitement leading up to the launch date in April.
This document provides details for planning and producing a print advertisement poster for a drum and bass music festival. Key points:
- The target audience is young adults aged 16-25 from socioeconomic classes C1-E, as this type of music wouldn't appeal to older people.
- The poster will use contrasting colors like black and green to make it stand out. It will feature the headlining artists in a different color to draw attention.
- Production plans outline weekly tasks like designing layouts, sending posters to print, and releasing announcements over multiple weeks leading up to the festival launch.
- A budget outlines staff salaries and equipment costs needed like computers and cameras to produce the poster.
This document provides details for planning and producing a print advertisement poster for a drum and bass music festival. Key points:
- The target audience is young adults aged 16-25 from socioeconomic classes C1-E, as this type of music wouldn't appeal to older people.
- The poster will use contrasting colors like black and green to make it stand out. Headlining artists will be in a different color to draw attention.
- A production schedule is outlined over 3 weeks for designing layouts, announcing artists, and printing posters.
- A budget outlines staff salaries and equipment costs like computers and cameras needed to produce the poster.
- Launch dates are set for the poster on March
The document outlines the contents and sections of a proposal for advertising a music festival. It includes mind maps, mood boards, draft designs, analysis of inspiration posters, risk assessments, production plans, budgets, and discussions of legal and ethical requirements. The document provides details on planning a photoshoot, test photos, choosing locations and dates to advertise, costs of production, and regulatory considerations around copyright, representation, offensive content and more.
This document provides a summary of plans and materials for a music festival advertisement project. It includes mind maps and mood boards exploring design ideas, risk assessments, photography plans and test shots, draft designs and layouts, and budgets. Production elements like fonts, equipment, and costs are considered. The document covers the full planning and design process from initial concepts through finalizing materials within budget constraints ahead of the targeted June launch date.
This document provides details of a production plan for creating festival posters and advertisements. It includes budgets, equipment needs, job roles, and a three-week production schedule. The budget outlines expected costs for office space, equipment like computers and cameras, and staff salaries. Production is scheduled over three weeks, with tasks including deciding the festival dates and artists, designing layouts, sending designs to print, and releasing posters online and on social media. The plan aims to produce multiple posters and advertisements to market the festival and reveal artists over time.
This document provides details on planning and producing a festival poster. It includes a mind map outlining ideas like logo, target audience, slogans and colour scheme. Hand drawn drafts and graphic layouts are presented. Artists being considered are listed. A production plan outlines tasks over 3 weeks such as finalizing designs, sending to print and releasing. Legal/ethical constraints and references are also noted to ensure compliance. The goal is to create appealing posters that effectively advertise the festival and its lineup.
This document outlines the production plan for creating promotional materials for a music festival, including a poster, magazine advertisement, and audio-visual advertisement. It includes a schedule spanning several weeks in June 2016, with tasks such as planning photo shoots, designing layouts, and reviewing drafts. The production plan aims to carefully coordinate the various elements needed to complete the promotional campaign on time and on budget.
The document outlines the content and structure of a presentation related to planning a music festival and corresponding marketing materials. It includes 43 slides covering topics such as mood boards, mind maps, draft designs, and production plans for a magazine advertisement, festival poster, and audiovisual advertisement. Regulatory considerations that may impact the campaign are also discussed in several slides. The presentation aims to provide thorough information to propose and plan marketing initiatives for a music festival event.
This document is a pitch for print advertisements for a music festival sponsored by EP magazine. It discusses creating mood boards and mind maps to develop ideas for a poster and magazine advertisement. Proposals and hand-drawn drafts were created for both, focusing on key information and a simple design to engage the target audience of 17-30 year olds. Production processes were outlined for the poster and magazine advertisements, including budgets, personnel needs, and equipment. Pre-production materials like a photo shoot plan and risk assessments were also created. In the end, the poster advertisements were chosen to be created first due to their earlier release dates and simpler layout.
The document provides an outline for creating promotional materials for a music tour. It includes sections for draft designs, mind maps, mood boards, colors, layouts, fonts, production schedule, launch dates, and safety practices. The goal is to finalize the layout, style, and content for a poster and advertisement to pitch to a client promoting a solo artist's tour called "COLE".
The document provides details about the room layout and materials being used for a pitch presentation. It discusses the room the presentation will be held in, the projector, slide changer, and laptop that will be used. Photos are included of each item to demonstrate the setup. The presentation will use a projector connected to a laptop to display slides, with a slide changer device used to control the presentation.
The document discusses plans for advertising a music festival. It will feature top artists and have sponsors like Foot Asylum, Monster Energy, and Burger King. The advertisement aims to make people aware of the event and want to attend with friends. The target audience is ages 16-27 as the music genres appeal most to younger adults. The campaign message is that "the party never stops." Colors used will be bright and vibrant. When people attend, they will enjoy performances from well-known artists.
This presentation summarizes a pitch for a disco festival poster. It includes research, mood boards, test photography, and draft poster designs. The presentation shows hand-drawn layouts with elements like the masthead, logo, dates, and social media icons. Graphic layouts in blue or gray are presented. A mood board displays inspirational images. Test photos were taken of landscapes, grass, a model, and sunglasses. Draft posters include variations of elements placed on colorful backgrounds. Production plans outline the process for the poster and an audio advertisement. Budgets, risks, and legal/ethical considerations are also reviewed. The goal is to effectively promote the festival through attention-grabbing design.
The document provides details of the contents for a Level 2 course. It includes sections on inspiration, mood boards, draft designs, target audiences, production plans, budgets and legal/ethical considerations for a poster and advertisement project. Key aspects covered are inspiration sources, color schemes, logo designs, layout concepts, and location planning for the poster and advert. Audience targeting theories address age, gender, interests and socioeconomic factors.
The document provides information about an advertisement for a band called COASTS. It summarizes the key elements of the advertisement. The name of the band is prominently displayed to convey its importance. The word "COASTS" connotes that the band is open to all audiences and free to perform live music as they love, linking to the seaside as a place to relax. The advertisement aims to present the band's style as warm and free through an image of them on a sunny coast. The target audience is ages 16+ since the lyrics often discuss love, and both genders can relate to and enjoy the music. Social media is used to promote the tour and allow ticket booking online.
Instagram is a photo sharing social media platform created by Kevin Systrom in 2010. It currently has over 800 million users and is worth over $50 billion. The main purpose of Instagram is to allow users to share photos and videos with their followers and browse content from people they follow. Instagram makes its money through advertisements, similar to its parent company Facebook, with nearly all of its revenue coming from ads. The target audience for Instagram is primarily younger people aged 17-34, though older users also utilize it. Instagram must consider legal and privacy issues to ensure it protects user data and follows relevant laws.
The document outlines a proposal for a new hip hop magazine called "BEAT Magazine". It will have 60 pages and be released monthly. The magazine will feature interviews with famous and up-and-coming artists, as well as the latest news in the hip hop industry. The target audience is 13-20 year olds, who are most interested in hip hop music. Bright colors will be used for the magazine's design to attract readers.
The document outlines a plan for a proposed hip hop magazine called "BEAT Magazine". It will have 60 pages and be released monthly. The magazine will feature interviews with famous and up-and-coming artists, as well as the latest news in the hip hop/rap industry. The target audience is 13-20 year olds, who are most interested in the genre. Bright colors will be used for the magazine's design to attract readers.
The document provides a production plan for creating a music magazine over several weeks in August and September 2017. The plan outlines tasks for each day of the week, including interviewing an artist, taking photos, designing pages, editing content, and printing/distributing the magazine. It also includes rationales for deadlines and notes sections to explain choices. The document demonstrates planning essentials for the magazine's production within a structured timeline.
The document provides production plans and step-by-step instructions for creating a magazine. It includes a multi-week production schedule laying out tasks and deadlines. It also gives detailed directions for designing the front cover and a double page spread in InDesign, such as selecting colors, inserting images and text, and formatting elements. The goal is to produce a high-quality music magazine on a tight timeline using desktop publishing software and collaboration among a small team.
This document provides an overview of key legal and ethical considerations for producing a magazine. It discusses location permits, health and safety regulations, the role of regulatory bodies in enforcing standards, copyright and data protection laws. The conclusion emphasizes the importance of understanding and following relevant legislation to ensure a safe and compliant business operation.
This document provides details for planning the layout and design of two music magazine mockups titled "Beat" and "Rhythm". It includes rough sketches and final sketches for the magazine covers and double page spreads. It also discusses the proposed house styles, color schemes, masthead ideas, and font styles for each magazine. The goal is to create consistent brand identities and visually appealing designs that will appeal to the target hip-hop music audiences.
This document outlines the production process for a music magazine. It includes sections on the environment where the presentation pitching the magazine took place, materials used, initial hand-drawn drafts of layouts, the chosen house style and fonts, masthead ideas, a test photography shoot and prop list, a production plan with weekly tasks, the target audience for the magazine, and improvements made after two rounds of corrections on a double-page magazine spread. The overall purpose is to plan and produce the first issue of a new music magazine from initial concepts through final corrections and production.
This document provides details on the planning and design process for two music magazines called Beat and Rhythm. It includes proposed graphic layouts, sketches, and house styles for the front covers, double page spreads, and throughout the magazines. The proposed layouts and house styles aim to appeal to the target audiences, incorporate industry conventions, and create consistent branding identities for each magazine.
This document provides details on the planning and design process for two proposed hip hop music magazines titled "Rhythm" and "Beat". It includes initial mind maps for each magazine covering color schemes, target audiences, and content. Font styles and mood boards are presented for consideration. Hand drawn drafts show potential front cover and double page spread layouts incorporating elements like mastheads, images, interviews, and social media icons. The target audience for both magazines is identified as 15-20 year olds. Key details like monthly release schedule, 99p price point, and A4 size are outlined. Color schemes of red/white/black and white/yellow/grey are selected for "Rhythm" and "Beat" respectively.
This document summarizes the contents of a student's evidence portfolio for a media studies course. The portfolio analyzes two British music magazines, Q and Mojo, evaluating their layout, design, target audiences, and more. The document provides details on Katz's uses and gratifications theory and how the magazines aim to inform and educate readers. It also discusses the magazines' psychographic profiles, concluding Q readers are likely "mainstreamers" seeking security in its routine publication. The portfolio examines the magazines' covers, mastheads, images, and contents to understand how they effectively communicate with audiences.
Bauer Media is a large, privately-owned media group based in Germany that publishes Q Magazine, a popular UK-based music magazine. Q Magazine was founded in 1986 and publishes monthly, focusing on music news, reviews, and interviews with significant artists. While Q Magazine's print circulation has declined in recent years, the brand maintains an online and social media presence to engage audiences across multiple platforms. Bauer Media employs over 11,000 people globally and owns numerous magazines, radio stations, and digital products around the world.
The document provides an overview of a print advertisement for the Wireless music festival. It summarizes the aims of the advertisement to attract a younger audience through bright colors and popular artists. It then analyzes the target audience as being ages 16-30, mostly middle-to-lower class. Finally, it discusses regulatory bodies like the ASA and OFCOM that oversee advertising standards and communications in the UK.
The document provides layout sketches for the front cover and double page spread (DPS) of a music magazine called "Beat". The front cover sketch includes placements for the masthead, cover lines, brand identity, barcode, main cover line/image, pull quote, and subscribe link. The DPS sketch shows placements for the title, logo, main image, interview text, pull quote, additional photos, and social media links. Reference is made to conventions and inspirations from other magazines. The preferred layouts are selected for meeting conventions while keeping the design simple and focused on content.
The document provides layout sketches for the front cover and double page spread (DPS) of a music magazine called "Beat". The front cover sketch includes placements for the masthead, cover lines, brand identity, barcode, main cover line/image, pull quote, and subscribe link. The DPS sketch shows placements for the title, logo, main image, interview text, pull quote, additional photos, and social media links. Reference is made to conventions and inspirations from other magazines. The preferred layouts are selected for meeting conventions while keeping the design simple and focused on content.
Will is pitching two proposed rap/hip hop magazines titled "Rhythm" and "Beat". For each magazine, he discusses the genre, colors, size, price and target audience. He also presents graphic layouts for the front covers and double page spreads, including main images, mastheads, headlines, and branding. Key elements like large central images, catchy titles and consistent branding will be repeated across issues to develop house styles for each magazine.
The document provides details on the design choices for two proposed magazines called Rhythm and Beat focused on hip hop music. Key points include:
- The magazines will target 15-20 year olds as hip hop appeals most to that age range.
- Rhythm will use red, white, and black colors while Beat uses white, yellow, and grey.
- Images will focus on capturing audience attention and being age appropriate.
- The magazines will be released monthly to provide recent content.
- Brand identity logos will feature on every page in bright colors.
- Potential font styles were selected that are bold, eye-catching, and suit the hip hop genre.
-
The document provides details about planning and pitching a print-based media product for rock magazines Q and Mojo. It analyzes features of the magazines like fonts, layouts, and headings to understand how they communicate with audiences. It also discusses the target demographics, content, and production process for Q magazine, which is published monthly and aims to inform and educate readers about various music genres and industry updates.
Bauer Media is a large, privately owned media group based in Germany. They publish Q Magazine, a popular monthly music magazine in the UK. Q was founded in 1986 and focuses on interviews, reviews, and news related to rock and alternative music. Bauer Media also owns many magazines, radio stations, and digital properties across Europe. They have a consistent brand identity and strive to provide entertaining, popular content to their audiences across multiple platforms.
The document outlines a production plan for a new music magazine over 4 weeks in August 2017, which includes tasks such as meeting with new employees, finding artists to interview, conducting photo shoots and interviews, designing layouts, and distributing the finished magazine. Key deadlines are provided for each task to ensure the magazine is completed and launched by September 1st. Reasons for the chosen deadlines include allowing time over the summer for printing and distribution while ensuring the magazine is available for students when they return to school.
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
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This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
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Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
How to Make a Field Mandatory in Odoo 17Celine George
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This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
2. MindMap
Generation
of ideas
Target audience
Logo/masthead
Frequency
Color scheme
Logo ideas Campaign
message
The color scheme must be bright colors so it attracts the
audience. Colors like blue, green and red will best suit the
poster. The use of primary colours will then not create any
representational issues.
The target audience for the
festival is mainly the younger
generation in the rough area of
16-21. This is because the music
genre is mainly listened to by this
age range.
The logo/masthead should be easy to read
and easily recognizable. This will therefore
mean that the festival will be easier
recognized whenever people see the logo. For
the name of the festival I am going to call it
BEAT. This is because it is easy to read and
easily recognized
The posters will
be released every
week in different
areas, 3 months
prior to the
festival. This will
therefore give
people a chance
to book tickets to
the festival .
These are some of the ideas that I
have come up with for the logo of the
festival. It needs to be simple yet
effective so that people remember.
The catchy 4 letter word is easy brand
identity but also relates the the music
festival genre as it is a common word
for music.
The music festival is advertised
as a festival aimed at the
younger generation that likes the
specific type of music which is
grime/hip hop. It is a new
festival that encourages younger
people to come and enjoy
themselves and listen to their
favorite music artists over a
three day period.
The campaign
message will be to
immerse yourself
in the experience
and enjoy the
music
6. Campaign Message for BEAT
The Unique Selling Point of BEAT festival is the headliner and acts performing over
the weekend, with the songs being featured being new or the most popular. Everyday
will bring new audience to the genre of music as the days are an over view of the
genre’s with the different artists performing. This also brings a range of audience in
culture’s, class and age to come together to enjoy a common interest.
The main message for the festival is to make the most of the experience by
participating in all aspects. It gives them a chance to escape from reality, stress free
and relax. By immersing themselves in all aspects of the festival they will be enjoying
music, drink and food they may not necessarily have experienced before.
The contrasting colours in the poster reflect the vibe of the festival, with the artists
and beverages and audience being a wide range so are the colours on the poster. The
people attending have a common interest, their passion for the music, therefore they
can integrate and interact with a common goal.
8. Print advertisement of inspiration –
Images Needed
This is my print advertisement of inspiration because of
the bright colours and the bold headings. The reason why
this is my inspiration is because when I look at it has
inviting bright colours that stand out and it also has the
names of very famous artists that myself and a lot of
others in my age range listen too. It has a simple layout
that states the artist preforming and then it has social
media links that people can go and visit on their electronic
devices. It also has a time when the tickets will start being
sold. Lastly in the bottom right corner they have the
sponsors of the festival so if people want to they can go
and check out their websites.
I feel do not need any original photography as the layout
is a shaped Photoshop design on my advertisement
inspiration and the key is bright vibrant colours that
contrast against each other. This means that no original
images are needed as the background will be created.
10. Form and Style
The form and the style of the festival poster has to be professional and age appropriate
for the target audience. The Masthead and other bold titles will be in a bright color so it
helps with the recognition of the organization of the festival. The masthead will be in a
bold font that is easily recognizable to the reader if they see it again online or in the
streets. The main image will also overlap the masthead so the reader is aware that the
person in the picture is the main subject in the festival and the person most people want
to see live. I will also use interesting fonts to outline well known artists so people will be
more incised to go to the festival. The colors main colors for Beat will be yellow, black
and grey because they contrast well and catch the readers attention easily.
The arguable monochrome and yellow house style will allow me to make the key
information stand out from the layout as my poster of inspiration has done. The
connotations of yellow are happiness and vibrancy which links to my campaign message
and the vibe of the festival as a whole. This colour will be used to display the main
headliners and the key information such as date/ time and location.
11. Week beginning February 5th 2018
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Layout staff will
be using programs
like Photoshop
and page maker
to create the
initial layout of
the festival. The
data of the
deadline will be
decided and
teams will be
allocated. Photos
will be selected.
The editing team
will decide what
fonts and graphics
will be used
including working
with layouts to
decide where to
place key
information.
Several options
will be generated
The headliners and
main acts will be
contacted to get
main information
and once it is
confirmed It will
be added to the
main layout of the
poster
Teams decide final
design and final
layout is confirmed
with all
information double
checked and
correct. A brand
identity is created
and the
sponsorship, deals
and use of logos
are confirmed.
The sub editior will
go through the
poster to make
sure that the
content is correct.
That the grammar
and the
punctuation is right
and all of the key
information is
visible, also
confirmation from
advertising outlets
and council to put
posters up
Posters are sent to
print and social
media viral
marketing is
completed using
the poster with
accounts created
Posters are
distributed
around London
and inserts are
provided to
magazine
circulation the
following week.
Productionplan
12. Key Dates and Timescale conclusion
The Festival will be commencing during the heat of summer for the
BRITS on the 20th of July. This is due to the fact the target audience of
students will be off timetable from their courses therefore they will be
available to attend. Also the fact that the majority of the festival is
outdoors gives the event a good chance of stable weather for the
audience to enjoy the experience, adding to the relaxed vibe. The
festival location is Hyde Park which is a public venue and easy access
from central London. The outdoors environment will add to the vibe of
the location and the ease of transport adds to the appeal. The
timetable of the artists will be evenly placed throughout the day with
the main headliners being sporadically placed, with one being the last
act of the day which ensures the audience stay for the duration. This
also will entice the audience to enjoy all the aspects of the festival and
spend more money on the other attractions at the venue.
13. Printing Cost
To gain an idea of printing cost for the poster I looked at the cost to produce 1000 A4
poster that can be distributed around the London area. This equates to £28.30 per batch
with the layout big enough to fit all the key information and layout on.
I also looked at advertising costs to include my poster in magazines to increase the marketing and
appeal to wider audience’s not just those in the surrounding location. This was more expensive with
the inclusion of a full page with colour being £1,155 for a single A4 insertion into the magazine, half a
page with colour will be £660 and the price decreasing the smaller the contribution. I have chosen to
gain the most audience views to place the advert in the ‘special position’, inside the front cover as this
allows the advert to be printed on higher quality paper and will ensure the audience see the poster as
soon as purchase.
http://www.pressmagmedia.com/advertising-
inserts
15. Equipment costs.
To take the photos for the festival photo I used a
‘cannon 700d’ which is worth £569.99. the
reason for using this specific camera is because it
has all of the right settings to shoot in low and
high lighting and therefore take really good high
quality photos.
http://www.argos.co.uk/product/1024470?cmpid=GS001&_$ja=t
sid:59158%7Ccid:200291090%7Cagid:12525697850%7Ctid:pla-
94832032610%7Ccrid:66128556290%7Cnw:g%7Crnd:1628643032
9956698556%7Cdvc:c%7Cadp:1o1&gclid=CL_c0JqzodICFekW0wo
dwtsAbg
To design and edit the photos that I have taken
for the festival poster I am using an apple mac.
This is because it has all of the right software
that I need in order to make the poster.
The cost of the computer is around £1,049.00
and can be found on the website link displayed
below
http://www.apple.com/uk/shop/buy-mac/imac/215-inch-
imac?afid=p238%7CsboCqtOrE-
dc_mtid_187079nc38483_pcrid_64626336361_&cid=aos-uk-kwgo-
pla-mac-slid--product-MK142B/A-UK
16. Location Reece
I will be constructing a single poster design that will be located along the streets in London which include lamp
posts, billboards and shop windows. This will attract positive attention from the locals and respect them by
letting them know the event will be upcoming, but also give them a chance to purchase tickets to the festival
on their doorstep. This also aims at those possible audience who commute to work as they will see the posters
and hopefully be intrigued to go. The print based location will primarily be within the area and depending on
budget and ticket sales closer to the time I may flyer to passing customers.
I will also see about advertising in the Telegraph newspaper which is posted to a lot of people in the effected
area. A cost for a general announcement is £28.20. This will be a copy of the print advertisement within the
pages of the newspaper as early on depending on price.
I will use technological convergence to further widen my advert that will include social media’s pages and
promotions, using the popular sites, Instagram/ Facebook/ Snap chat and Twitter as this also promotes
consumer input and a form of free viral marketing to generate interest. Releasing upcoming and exclusive
information to the audience on these sites will encourage interaction with the target audience.
17. Risk assessment
When taking the photos there must be some safety precautions that should
be taken to avoid injury in the process of taking the photo. This should be
things like making sure the person is wearing appropriate clothing that cannot
harm the person or be too weak for the circumstances e.g. appropriate
footwear. As I have not taken original photos this risk is null and void.
Another precaution could be assessing the environment. If there is a danger
of the person falling and hurting themselves or there is a lot of hazards then
there is no point in risking injury just for a photo. This would mean safety
precautions need to put in place in case of accident with a first aider on site
and the health and safety officer present. As my images are edited and
computer generated I will not need to consider this risk for my personal work.
18. ASA
The advertising standards authority is the Uk’s independent advertising across all media. They apply
advertising codes which are written by the committees of advertising practice
Copyright
Copyright is the assignable legal right which is given to the originator for a certain number of years that enables
them to print, publish, preform or record
I have added in the copyright logo to show that my work cannot be copied
Royalties
Copyright royalty (CRB) is the US’ system of 3 copyright royalty judges who decide the rates and terms of the
copyright statutory licenses and determine the distribution of licence royalties
Representation
What class is the audience… male/female, ethnicity, religion
Offensive material
to make sure that there is no offensive language or images that will offend certain members of the audience
I have made sure that there is no offensive material that will offend different genders, races and religion. This
means that the poster is not condoning any of that behaviour towards specific people.
19. Regulatory
Bodies/ASA/OFCOMASA
The advertising standards authority is the Uks independent regulator of advertising across the media.
They apply all of the advertising codes which are written by the committees of advertising practice, the
CAP works closely ASA and has the responsibility of writing the advertising codes. The ASA and CAP are
committed to regulating in a way that is transparent, proportionate, targeted evidence-based,
consistent and can practically be used by any big named company that is looking to advertise something
for any reason. The must then go through the ASA and CAP in order to gain access and be allowed to
publish and create this advert and be able to promote products or any other things.
OFCOM
OFCOM is the communications regulator in the uk. They regulate the TV, radio, and vide-on-
demand sectors, fixed line telecoms, mobiles and postal services, plus the airwaves over
which wireless devices operate. They make sure that the people in the UK get the best from
their communication services and that they are protects from scams and sharp practices,
however they do this whilst ensuring that the competition can still compete against these
companies and still thrive in order to make a profit. This in turn provides a fair battleground
between companies for customers and their businesses, as it’s the customer that bring in
the profits for these companies, most importantly, OFCOM operates under a number of
ACTS or parliament including in particular the communications act. OFCOM must act within
the powers and duties set by this act and by the parliament in legislation.
Https://www.asa.org.uk/about-asa-and-
cap/about-regulation/about-the-asa-and-
cap.html
20. Role of relevant regulatory bodies
The Independent Press Standards Organization (IPSO) is the independent regulator
for the newspaper and magazine industry in the UK. We hold newspapers and
magazines to account for their actions, protect individual rights, uphold high
standards of journalism and help to maintain freedom of expression for the press.
• They make sure that member newspapers and magazines follow the
editors code
• They investigate complaints about printed and online material that may
breach the Editors’ Code.
https://www.ipso.co.uk/about-ipso/
The ISPO specifically focuses on
• Accuracy
• Privacy
• Harassment
• Children
• Hospitals
• Crime
• Victims
• Discrimination
• Confidential sources
• Witness payments in criminal trials
• Payment to criminals
These are most of the categories included in
the editors code of practice with specific
rules under each. These rules ensure that no
facts or information are falsely interpreted
and that no rights are abused and respect is
followed. For example if some information
has been asked not to be leaked to the
public
21. Target Audience
Katz: The audience who are interested in the BEAT festival would go
to be ‘informed and educated’ on the music genre as the audience
will learn something from the experience. BEAT festival offers
‘diversion’ where the audience can escape from their reality and
immerse themselves in their passion. BEAT festival offers the
audience a ‘personal relationship’ with the artists featured which
therefore allows them to ‘personally identify’ with their favorite artist
and the music.
Maslow: Maslow’s theory is split up into 4 sub sections, which are
social climbers – where the audience driven by improving their
status. Caregivers- people that sympathize over characters situations.
Explorers- where the audience are driven by social change. And
survivors- audience that want security. Using the hierarchy of needs
theory Wireless festival would be aimed at explorers and social
climbers as they would want to learn and gain more information on
their chosen genre of music. Therefore moving up the social ladder.
Hartley: Hartley’s 7 subjectivities defines the audience into
categories. The age of BEAT audience would be 16-21 due to the acts
that will be making an appearance. The colours used in the poster
appeals to the target audience as they are bright and vibrant applying
the youth and vibrancy of the audience as they will have a lot of
energy. The colour scheme chosen is gender neutral as are the artists
selected
22. Target Audience
Socio Economic Needs
BEAT festival is aimed at Middle Class (B) and the
lower working class (C1). This is the fact the tickets
are around £50 and day and weekend would be over
£100 therefore a income will be needed to purchase
the tickets. Also, the acts/ artists contributing are
divided between 2 different stages, the main stage
having the headliners and the bigger named act,
more mainstream music. Whereas, the smaller stage
has the smaller Grime/UK style music for the niche
audience who want to enjoy the up and coming.
Generalizing the audience’s age it would be for
younger adults just starting in the workplace or at
university, this is due to the style of entertainment
and the lack of responsibility’s as the environment
isn't for children and relies on the audience to be
able to immerse themselves in the experience.
23. Finalized Layout and Style
Masthead
Lineup of artists
Social
media
sponsors
Key
information