Some outdated SEO techniques that are no longer effective include: using multiple keywords in titles and descriptions; heavy use of anchor text on internal links; creating multiple pages for similar keyword variants; relying on paid links; having multiple microsites or domains targeting the same audience; using exact or partial keyword matches in domain names; determining keyword difficulty based solely on AdWords competition; and focusing on unfocused, non-strategic linkbait content. Search engines now prioritize catchy, descriptive titles; natural internal linking; comprehensive keyword coverage on single pages; avoiding paid links; consolidating content; brandable domain names; a variety of metrics to assess difficulty; and creating useful, strategically focused content.

1. 8 Old School and Obsolete SEO8 Old School and Obsolete SEO
Techniques that are Not UsedTechniques that are Not Used
These DaysThese Days
Presented By - Manoj KarmakarPresented By - Manoj Karmakar

2. Keywords before ClicksKeywords before Clicks
In previous days people use multiple keywords in a title and
descriptions like'
Title:Web Design| Website Design| Logo Design
Description: website design Kolkata, logo design service, unique
website design service.
Now this is not more effective for search engine and users. Search
engine looks as spam. Title need to be more catchy and more
descriptive which may draw the attention of users as well as
search engine.

3. Heavy use of Anchor Text onHeavy use of Anchor Text on
Internal LinksInternal Links
In previous days, people use anchor text on internal links
but now search engine thinks it as inappropriate and
spammy techniques.
If these internal link is in the navigation or in the footer or
in the sidebar and has relevant, good quality content
and high usability then it is good for a site other than
search engine think as spammy.

4. Pages for Every Keyword VariantPages for Every Keyword Variant
In previous days same types of keywords use to create a
page like
hand carved pipes, unique hand carved pipes, wooden
hand carve pipes etc.
After the Hummingbird update so experts suggest using all
keyword on the same page with unique and more
descriptive content.

5. Paid LinksPaid Links
In previous day people buy links to rank their site in SE.
After the Google update, this SE thinks it as spam
and thus penalize it. Paid directory, forum links, paid
article links, paid private blog links are no more
countable for SE.

6. Multiple Microsites, SeparateMultiple Microsites, Separate
Domains for the Same AudienceDomains for the Same Audience
Previously people use to create a website with multiple keyword name. Like,
wooden-pipes.co
hand-carved-pipes.com
unique-wooden-pipes.net
In this way, people target same people from different websites or microsites. In
this way people no one sites benefiting other sites. On the other way, SE
sees the same kind of content for different sites.
It will be best if people use all keywords with good quality content. In this way,
domain authority will be good.

7. Exact and Partial Keyword MatchExact and Partial Keyword Match
Domain Names in GeneralDomain Names in General
15-20 years ago people use to create their website with
the keyword like hand-carved-pipes.com or wooden-
hand-carved-pipes.com. This kind of sites don't sound
like a real brand and don't get the attention of users.

8. Using CPC or Adwords' "Competition" to Determine theUsing CPC or Adwords' "Competition" to Determine the
Difficulty of Ranking in Organic or Non-Paid ResultsDifficulty of Ranking in Organic or Non-Paid Results
A lot of people use to select the keyword on basis of Adword
competition. like,
CPC competition KW difficulty
hand carve pipes 4.8 medium 42
unique wooden pipes 6.3 medium 58
Generally KW rank depends on content site page authority score
and lot of metrics.

9. Unfocused,Unfocused, Non-Strategic "Linkbait"Non-Strategic "Linkbait"
In the old SEO techniques, people invest their time in unfocused
and non-strategic linkbait techniques. "Here are seven actors
who one time wore too little clothing." instead of "Here's the
popularity of pipes, cigarettes, electronic cigarettes, and cigars in
the U.S. from 1950 to today." The main thing is content
marketing should be more descriptive, more focused and more
attractive and unique for users and SE.

10. ThankThank
YouYou