This document summarizes a Lean LaunchPad course at Tecnico that teaches an evidence-based methodology for starting scalable startups. The course uses an experiential learning model where student teams apply concepts like the Business Model Canvas to develop products or services. Students are required to conduct 10 customer interviews per week and develop prototypes. Teams present their progress weekly and are graded based on participation, customer discovery progress, presentations, and a final presentation. The goal is to impart a process that students can apply to startups for their careers.

1. LLP@Tecnico
Luis Caldas de Oliveira

2. Introduction
http://www.youtube.com/watch?v=VZvgj6B2JZs

3. No Business Plan
Survives First Contact
With A Customer

4. Strategy:
Business Model to
Operating Plan

5. LLP: Lean LaunchPad
• The Business Model Canvas
• Customer Development
• Agile Development

6. The Business Model
Canvas

7. BMC video
http://www.youtube.com/watch?v=QoAOzMTLP5s

8. Customer
Development

9. Agile Development

10. LLP: Lean LaunchPad
The goal of the Lean LaunchPad is to impart an
evidence-based methodology for scalable
startups that students can use for the rest of
their careers.

11. Experiential Learning
• The Flipped Classroom
• Team Teaching: Students up Front

12. Where is it Used?
• Stanford University: Stanford Technology
Ventures Program
• UC Berkeley: Haas Business School
• NSF: Innovation Corps classes
• Columbia Business School
• many others...

13. LLP@Tecnico
• Experimental implementation in 2013/14
• Special track of an already established
course on entrepreneurship
• Maximum of 8 teams
• Teams apply with a Business Model Canvas

15. Warning
This course pushes many people past their comfort zone.

16. Conditions to Apply
• Learn and apply Business Model Canvas for a
product or a service
• Be willing to accept the flipped classroom model
by following Steve Blank’s course on Udacity
• Be willing to complete 10 in person or skype
interviews per week
• Be willing to develop prototypes (teams must have
domain experts)
• Accept that all information presented in the class
will be shared with the world

17. Syllabus
• A 3 hour class per week
• Each team must prepare a 10min
presentation per week
• Office hours: 20 min/team every 2 weeks

18. Grading
• 15% for individual participation
• 40% for Out-of-the-building Customer
Discovery progress
• 20% Team weekly presentation
• 25% Team final presentation

19. Class Plan
Class 3Class 2
Class 4
Class 5
Class 6
Class 7
Class 8

20. References
• Business Model Generation, Osterwalder &
Pigneur
http://www.businessmodelgeneration.com/d
ownloads/businessmodelgeneration_previe
w.pdf
• The Startup Owner’s Manual, Blank & Dorf
• How To Build a Startup – Udacity
https://www.udacity.com/course/ep245

21. Obrigado