Total Learning: 
formal, informal and social 
learning with xAPI 
Charles Gould 
CEO, Brightwave @CharlesGouldUK 
October 2014 
www.brightwave.co.uk
Agenda 
• Trends and technologies 
• Diary of a Next Generation learner 
• Capturing informal learning using 
xAPI 
• What does a ‘total learning system’ 
look like?
About Brightwave 
• Learning services company 
• Specialist in technology learning 
• Brightwave UK based, global clients 
Services 
• Established 12 years 
• 85 full-time employees 
• Multiple innovation awards 
– Account Manager 
@brightwave.co.uk 
www.brightwave.co.uk
How do we learn 
at work?
• How did you learn how to do your job? 
• How do you solve a problem when you get 
stuck? 
• Where do you go for the knowledge you 
need to advance your career?
What technologies do 
you use daily? 
• Social media 
• Smartphone 
• Google 
• Intranet 
• LMS
70:20:10 
Only 10% ‘formal’?
KNOWLEDGE IS 
OUR JOB 
Knowledge Workers spend 
38% of their time searching 
for information 
(Mcdermott)
We learn all the time…
How do we learn outside work? 
Free content Multi-device 
Social 
Informally!
Diary of a next generation 
learner
In meetings
At a conference
From books
Browsing the web
New learning technologies
Capture 
Capture
Understanding 70:20:10 
tessello is built around the logic of the 70:20:10 
model - an existing and respected learning 
framework: 
• 10% of learning comes from formal courses 
• 20% of learning comes from learning from 
peers 
• 70% of learning comes from experiential 
learning, on the job training and just living day 
to day
Supporting 70:20:10 
learning 
70% On-the-job 
Experience 
20% 
Informal 
Learning 
10% 
Formal 
Learning
The total learning system 
4 powerful systems in 1 
70% 
10% 
20%
What does this look like? 
Demo
Give learners control of their own learning: 
access to what they need to do, plus what 
they may want to do 
Core training plus additional resources
Enable learners to draw their own external, 
informal learning into the system
Give time for reflection on informal learning
Enable that learning to be shared and 
discussed with other learners
Enable benchmarking of formal and 
informal learning against tasks and 
learning objectives
Enable coaching and motivation for 
learners, from their peers and line 
managers
Enable this to happen anytime, 
anywhere. Quickly, easily.
Why does this matter? 
• Improve productivity 
• Reduce cost of training and staff 
turnover 
• Create value
Many organisations are already 
embracing this combination of 
formal and informal learning
Graduate Onboarding
Opportunity for more 
effective onboarding 
86% of organisations agree it takes six months 
for a new employee to decide to stay with the 
company. But only 39% of orgs have an 
onboarding programme that lasts more than 
six months. 
Source: All Aboard: Effective Onboarding Techniques and 
Strategies, Aberdeen Group, 2008
Community of practice
Technical specialists
Enterprise-wide
New skills for L&D 
Community Management Curation
So why is this useful? 
• One place for all learning – formal, 
informal, social 
• Transportable log of all learning 
experiences 
• Capturing evidence of learning for CPD or 
qualifications 
• Build the knowledge capital of the 
organisation
Any questions? 
Come and see us at booth 613 
charles@brightwave.co.uk 
@CharlesGouldUK

Total Learning: formal, informal and social learning with xAPI

  • 1.
    Total Learning: formal,informal and social learning with xAPI Charles Gould CEO, Brightwave @CharlesGouldUK October 2014 www.brightwave.co.uk
  • 2.
    Agenda • Trendsand technologies • Diary of a Next Generation learner • Capturing informal learning using xAPI • What does a ‘total learning system’ look like?
  • 3.
    About Brightwave •Learning services company • Specialist in technology learning • Brightwave UK based, global clients Services • Established 12 years • 85 full-time employees • Multiple innovation awards – Account Manager @brightwave.co.uk www.brightwave.co.uk
  • 4.
    How do welearn at work?
  • 5.
    • How didyou learn how to do your job? • How do you solve a problem when you get stuck? • Where do you go for the knowledge you need to advance your career?
  • 6.
    What technologies do you use daily? • Social media • Smartphone • Google • Intranet • LMS
  • 9.
    70:20:10 Only 10%‘formal’?
  • 11.
    KNOWLEDGE IS OURJOB Knowledge Workers spend 38% of their time searching for information (Mcdermott)
  • 12.
    We learn allthe time…
  • 13.
    How do welearn outside work? Free content Multi-device Social Informally!
  • 14.
    Diary of anext generation learner
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
    Understanding 70:20:10 tessellois built around the logic of the 70:20:10 model - an existing and respected learning framework: • 10% of learning comes from formal courses • 20% of learning comes from learning from peers • 70% of learning comes from experiential learning, on the job training and just living day to day
  • 22.
    Supporting 70:20:10 learning 70% On-the-job Experience 20% Informal Learning 10% Formal Learning
  • 23.
    The total learningsystem 4 powerful systems in 1 70% 10% 20%
  • 24.
    What does thislook like? Demo
  • 26.
    Give learners controlof their own learning: access to what they need to do, plus what they may want to do Core training plus additional resources
  • 27.
    Enable learners todraw their own external, informal learning into the system
  • 28.
    Give time forreflection on informal learning
  • 29.
    Enable that learningto be shared and discussed with other learners
  • 30.
    Enable benchmarking offormal and informal learning against tasks and learning objectives
  • 31.
    Enable coaching andmotivation for learners, from their peers and line managers
  • 32.
    Enable this tohappen anytime, anywhere. Quickly, easily.
  • 33.
    Why does thismatter? • Improve productivity • Reduce cost of training and staff turnover • Create value
  • 34.
    Many organisations arealready embracing this combination of formal and informal learning
  • 35.
  • 36.
    Opportunity for more effective onboarding 86% of organisations agree it takes six months for a new employee to decide to stay with the company. But only 39% of orgs have an onboarding programme that lasts more than six months. Source: All Aboard: Effective Onboarding Techniques and Strategies, Aberdeen Group, 2008
  • 37.
  • 38.
  • 39.
  • 40.
    New skills forL&D Community Management Curation
  • 41.
    So why isthis useful? • One place for all learning – formal, informal, social • Transportable log of all learning experiences • Capturing evidence of learning for CPD or qualifications • Build the knowledge capital of the organisation
  • 42.
    Any questions? Comeand see us at booth 613 charles@brightwave.co.uk @CharlesGouldUK