This document summarizes the Lean LaunchPad methodology used at Tecnico to teach entrepreneurship. It discusses using the Business Model Canvas, Customer Development interviews, and Agile Development. Students apply in teams to validate ideas through weekly 10-minute presentations and customer interviews over 10 weeks. The goal is to impart an evidence-based methodology for scalable startups using experiential learning.

1. LLP@Tecnico
Luis Caldas de Oliveira

2. Introduction
by
Steve Blank
http://www.youtube.com/watch?v=VZvgj6B2JZs

3. No Business Plan
Survives First
Contact With A
Customer

4. Strategy:
Business Model to
Operating Plan

5. LLP: Lean
LaunchPad
• The Business Model Canvas
• Customer Development
• Agile Development

6. The Business Model
Canvas

7. BMC video
http://www.youtube.com/watch?v=QoAOzMTLP5s

8. Customer
Development

9. Agile Development

10. LLP: Lean
LaunchPad
The goal of the Lean LaunchPad is to
impart an evidence-based methodology for
scalable startups that students can use for
the rest of their careers.

11. Experiential Learning
• The Flipped Classroom
• Team Teaching: Students up Front

12. Where is it Used?
• Stanford University: Stanford
Technology Ventures Program
• UC Berkeley: Haas Business School
• NSF: Innovation Corps classes
• Columbia Business School
• many others...

13. Examples
• Speedmeet:
http://www.slideshare.net/sblank/trust-
score-final-2013-berkeley-video
• Autonomow:
http://www.slideshare.net/sblank/autono
mow-e245-final-presentation

14. LLP@Tecnico
• Experimental implementation in
2013/14
• Special track of an already established
course on entrepreneurship
• Maximum of 8 teams
• Teams apply with a Business Model
Canvas

15. LLP@Tecnico
Examples
• Hi!Fidelity Loyalty Program:
https://youtu.be/X-AtxmXHL-
8?list=PLFNqvUqW2S2Xp7RIta1udC-
R90aFniqt4
• SwimPro Promotional Video
https://youtu.be/3vcQ4fAhwBw?list=PL
FNqvUqW2S2W_4fZ8itMm_vxodokR6a
tt

16. Warning
This track pushes many people past their comfort zone.

17. Conditions to Apply
• Learn and apply Business Model Canvas for a
product or a service
• Be willing to accept the flipped classroom
model by following Steve Blank’s course on
Udacity
• Be willing to complete 10 in person or skype
interviews per week
• Be willing to develop prototypes (teams must
have domain experts)
• Accept that all information presented in the
class will be shared with the world

18. Syllabus
• A 3 hour class per week
• Each team must prepare a 10min
presentation per week
• Office hours: 20 min/team every 2
weeks

19. Grading
• 15% for individual participation
• 40% for Out-of-the-building Customer
Discovery progress
• 20% Team weekly presentation
• 25% Team final presentation

20. Class Plan
Class 3Class 2
Class 4
Class 5
Class 6
Class 7
Class 8

21. How To Apply
• Description of the team and your business
idea (1 page)
• List of 10 persons to be interviewed in the first
week (1 page)
• Send your application in a single PDF file to
lco@tecnico.ulisboa.pt

22. References
• Business Model Generation,
Osterwalder & Pigneur
http://www.businessmodelgeneration.co
m/downloads/businessmodelgeneration
_preview.pdf
• The Startup Owner’s Manual, Blank &
Dorf
• How To Build a Startup – Udacity
https://www.udacity.com/course/ep245

23. Obrigado