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Llp tecnico-class7
The document outlines the agenda for class 7, which includes discussions on revenue models, team presentations, and work assignments for the following week. Key points include the importance of understanding different revenue models, avoiding common errors in selecting them, and metrics that matter in assessing business performance. Students are also tasked with preparing for a presentation and conducting customer interviews before the next class.
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Llp tecnico-class7
- 1. LLP@Tecnico Class 7 Luis Caldasde Oliveira
- 2. Agenda for Class7 • Q&A about Revenue Model • Team Presentations: Revenue Model Findings • Summary about Partners • Work for Next Week
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- 5. Revenue Model • Assetsale Ford • Usage fee Vodafone • Subscription fee salesforce.com • Rent Avis • Licensing MS Office • Intermediation airbnb.com • Advertising Google
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- 7. Pricing (ways to charge) Fixed •Cost + profit (product based) • Value priced (customer based) • Volume priced (encourage volume) Dynamic • Negotiation (second hand) • Yield management (airplane ticket) • Real-time market (stock market) • Auctions (ebay)
- 8. Common Errors • Use“all-of-the-above” revenue models: license, direct sales, affiliates, etc. • The reason to select a specific revenue model is unclear • Lack of understanding of how customers buy today. • What do competitors charge? • Is the profit sufficient?
- 9. Metrics that Matter •Value proposition: product cost, attainable market, etc.; • Customer relationships: CAC, conversion rate, LTV, etc. • Market type: different revenue curves; • Cost structure: operating costs, etc.; • Channel: channel margins, etc.; • Revenue Streams: selling price, number of customers, etc.; • Burn rate: company spending per month.
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- 15. Types of Partners StrategicAlliances Apple + Record Labels Joint Business Development Intel Inside Coopetition wi-fi 802.11b/g/n Key Suppliers Outsource suppliers: Apple + Foxconn Direct suppliers: Logoplaste Virtual Channels (web) Expedia
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- 18. Presentation for Next Week •Slide 1: Cover slide • Slide 2: Business Model Canvas (changes marked in red, different colors for multi-sided markets) • Slide 3: Hypotheses about what partners are needed? Why? • Slide 4: Diagram the partner relationship with money flows. What are the incentives and impediments for the partners? • Slide 5: Lessons learned from interviews with potential partners.
- 19. Before Next Class •Talk to at least 10 customers, including partners • Update LPC Narrative and Canvas • Work on your MVP • Prepare Class Presentation • Watch Lecture 8: Resources, Activities and Costs
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