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Building an Effective Online Presencein the New Economy
An Introductory Presentation
STRATEGY&
LEADERSHIP
Online
Copyright©2012LearnAboutTheWeb
Contents
Executive Summary
The New Online Landscape
Bad/Good News – Academic Challenges
Value Proposition – Why LATW?
LATW Academic Solution Details
LATW Licensing
FinalThoughts7
5/31/2014 2
1
2
3
4
5
6
Copyright©2012LearnAboutTheWeb
Executive Summary
Learn About The Web Inc. identified a significant gap in the academic marketplace
regarding the quality of instruction in the areas of online marketing and social media.
To help fill that gap:
 We Interviewed real life successful online marketers
 We Identified commonalities/best practices in their approaches and business strategies
 Based on that research, we defined a logical, intuitive lifecycle and methodology
 We then documented that lifecycle and methodology into 9 sequential Modules
 Finally we developed an online portal for students to reinforce the modular instruction
This presentation will:
 Describe the current state of online marketing and academic instruction.
 Discuss the challenges academics faced in trying to teach this new and
exciting area of study.
 Describe our course curriculum and Learning Management System (LMS).
 Discuss the value proposition our LATW Modular Package offers
5/31/2014Copyright © 2014 Learn About The Web3
Copyright©2012LearnAboutTheWeb
The New e-Business Landscape
90%
Purchase decisions
begin online
$30B
Social commerce
sales in the next
5 years
58%
Businesses save big
on marketing
costs
90%
Consumers trust
their peers
Social Media is now a force to be reckoned with
ECONOMIC IMPACT =
$900B ~ $1.3T
*Source: McKinsey & Company
5/31/2014Copyright © 2014 Learn About The Web4
Copyright©2012LearnAboutTheWeb
For College Students Today - The Perfect Opportunity
5/31/2014Copyright © 2014 Learn About The Web5
 Unrestricted access to the Internet
 Inexpensive Hosting costs
 Simple Web Development Tools
 Inexpensive Web Development Tools
 Powerful Web Development Tools
 Cheap access to Labor (Outsourcing)
 Unprecedented Collaborative Tools
 Examples of Internet Success
Barriers to entry for students attempting to work in
online marketing or start an Internet business have
never been lower!
Copyright©2012LearnAboutTheWeb
The Bad News
Traditional academic research and experience simply does not equip professors with
the skills to teach cutting edge Social Media and Online Marketing.
Teaching this material effectively requires a whole new set of tools and strategies…
Too many college professors and instructors lack
the knowledge and tools required to…
 Truly Understand social media/online marketing
 Contextualize these skills for their students
 Keep Up with ever changing tools and technology
 Develop valid instructional materials
 Establish Credibility with their students when it
comes to these new tools and paradigms
 Empower their students with these new skills
necessary for the highly competitive, ever
changing job market.
5/31/2014Copyright © 2014 Learn About The Web6
Copyright©2012LearnAboutTheWeb
So What do most Colleges do?
THE MILLION DOLLAR QUESTION
What is your college doing?
5/31/2014Copyright © 2014 Learn About The Web7
They do nothing – sticking their heads in the sand ignoring this urgent need for
their students and hoping their students will learn these tools elsewhere.
They teach erroneous or outdated material – presenting outdated internet
concepts or material that is simply just wrong.
They teach around the edges - inappropriately focusing on just a subset of the
relevant information such as portraying the Internet and social media as simply
Facebook andTwitter.
Based on our observations, academic institutions tend to do one of three things:
Copyright©2012LearnAboutTheWeb
The end result
5/31/2014Copyright © 2014 Learn About The Web8
 Left behind as the
web changes.
 Loss of academic
credibility in that
space
 Unable to empower
students.
The Professors The StudentsThe Universities Companies
 Left behind as the
web changes.
 Loss of academic and
industry credibility in
the space
 Loss of revenue –
unable to attract
students.
 Unable to impress
hiring companies
 Left behind as the
web changes.
 Unhappy with what
they’re NOT getting in
classes
 Unable to impress
employers
 Unable to get hired
into cutting edge new
jobs
 Less satisfaction with
their educational
experience
 Unhappy with skill
level of college
graduates
 Burdened with basic
training for the
graduates they do
hire
 Loss of productivity
training graduates
 Loss of revenue the
more training they
have to provide
 Dissatisfied with the
Universities they
recruit from
Copyright©2012LearnAboutTheWeb
The end result
5/31/2014Copyright © 2014 Learn About The Web9
The Professors The StudentsThe Universities Companies
It’s a less than ideal situation for all the parties involved.
The good news is we have a solution…
Copyright©2012LearnAboutTheWeb
Provide professors with a comprehensive set of tools,
technology and training so they can credibly teach
these new skills.
Learn AboutThe Web provides:
Solution - Give Professors the Tools They Need
5/31/2014Copyright © 2014 Learn About The Web10
Online Marketing
Academic Solutions
 Instructional Lecture Material (Text, PowerPoint)
 Quizzes and Exam material
 A web portal for students to study/take quizzes in.
 Case studies and hands on exercises
 Train the Trainer assistance for professors
 Instructors to teach material upon request (based on
availability)
Copyright©2012LearnAboutTheWeb
Value Proposition - What Are You Getting?
It’s really simple.
Our solution is a credible and flexible Online Marketing Framework - providing
the fastest way for Universities to deliver cutting edge online marketing instruction to
students who desperately need these skills.
We distilled the most pertinent Online Marketing information into 9 modules so you
can deliver instruction:
 Over 5 days in a 40 hour Boot camp.
 Once a week during a 9 to 13 Week Semester.
 As part of a weekend series for between 4 to 8 weeks.
 As separate courses entirely.
The options are endless.
Here’s a more detailed look at our framework…
5/31/2014Copyright © 2014 Learn About The Web11
Copyright©2012LearnAboutTheWeb
1. Introduction (4 Hours)
LATW Modules
5/31/2014Copyright © 2014 Learn About The Web12
3. Web Design (4 Hours)
5. Buy a Website (4 Hours)
4. Build a Website (4 Hours)
2. Brainstorming (4 Hours)
7. Web Marketing (4 Hours)
9. Website Maintenance (4 Hours)
8. Monetization (4 Hours)
6. Outsourcing (4 Hours)
Copyright©2012LearnAboutTheWeb
LATW 4 Hour Module Details
5/31/2014Copyright © 2014 Learn About The Web13
1. Introduction
This first module in the series lays the groundwork for the
rest.We level set by discussing the history of the internet, and
key concepts foundational to creating an online presence.
2. Brainstorming
How do you go from an idea to a qualified, well researched and
viable concept? We walk through strategies for evaluating online
supply and demand, finding a niche market, and validating ideas.
3.Web Design
How do you create a successful website design from a concept?
We discuss strategies for branding, color, user interface options
and navigational design and introduce common design tools.
Copyright©2012LearnAboutTheWeb
LATW 4 Hour Module Details
5/31/2014Copyright © 2014 Learn About The Web14
4.Web Development
Once the design choices are made, it’s time to start building
the website, blog or application.We discuss the tools and
techniques available for building a web property.
5. Buy a Website
How can you evaluate a website for purchase if you choose to
buy rather than build? From site evaluation to contract
negotiations, we cover it all.
6. Outsourcing
Outsourcing portions of website development is a winning
strategy. We teach how to define tasks, where to find resources
and how to manage the project to successful completion.
Copyright©2012LearnAboutTheWeb
LATW Module Details
5/31/2014Copyright © 2014 Learn About The Web15
7.Web Marketing
You have a viable website. Now you need to bring visitors and
customers to your door. We walk you through various
strategies and methods for attracting web traffic.
8. Monetization
Traffic alone doesn’t get results. We teach you how to convert
visitors into paying and satisfied customers using strategies
designed to appeal to the site’s target audience.
9.Website Maintenance
A profitable website is just the beginning. We’ll give you the
tools and techniques you need to optimize the quality of the
website you own and maintain profitability over time.
Copyright©2012LearnAboutTheWeb
LATW Materials
5/31/2014Copyright © 2014 Learn About The Web16
The academic community requires a
standardized way to measure student
learning.
To that end, we provide:
• PowerPoint Slides for class instruction
• Hands on exercises for the classroom
• Suggested homework assignments
• RecommendedTools for the students
• Online materials for reference
• Tests and Quizzes for use by the professors
Copyright©2012LearnAboutTheWeb
Learn About The Web Web Portal
5/31/2014Copyright © 2014 Learn About The Web17
We designed a proprietary online portal
where enrolled students will have access
to the following:
• Course Modules
• CourseVideos
• Quizzes and Exams
• Case Studies
• RecommendedTools
• Online Forums
• A Portal Blog
• Scheduled Reminders
And much more…
Copyright©2012LearnAboutTheWeb
LATW Licensing Options
5/31/2014Copyright © 2014 Learn About The Web18
Licensing Term Annual Upgrades Onsite Training1 Portal Access2 Additional Services
Tier I 1 year - - √ -
Tier II 1 year - √ √ -
Tier III 3 year √ Annual √ -
Silver 5 year √ Annual √
Branded
Teaching Material
Platinum Lifetime √ Annual Unlimited
Branded
Teaching Material &
Customized Portal
1. Onsite training is (1) 5 day session, train-the-trainer format.
2. Standard portal access includes up to 1500 unique user IDs, additional portal licenses may be added.
We know every University or College is unique. To address that, we have tried to make our
licensing options as flexible as possible.
Copyright©2012LearnAboutTheWeb
Final Thoughts
Is your school already offering a credible Online
Marketing program?
Can your Professors effectively instruct students
about this new wave of online marketing tools?
Are your students getting the most current
online marketing education possible?
Building anEffectiveOnlinePresencein the New Economy
byLearnAboutThe WebInc.
Are other Universities already teaching this new
material and gaining a competitive advantage?
Give us acall at1 8887180777

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Learn About The Web™ Academic Solutions

  • 1. Building an Effective Online Presencein the New Economy An Introductory Presentation STRATEGY& LEADERSHIP Online
  • 2. Copyright©2012LearnAboutTheWeb Contents Executive Summary The New Online Landscape Bad/Good News – Academic Challenges Value Proposition – Why LATW? LATW Academic Solution Details LATW Licensing FinalThoughts7 5/31/2014 2 1 2 3 4 5 6
  • 3. Copyright©2012LearnAboutTheWeb Executive Summary Learn About The Web Inc. identified a significant gap in the academic marketplace regarding the quality of instruction in the areas of online marketing and social media. To help fill that gap:  We Interviewed real life successful online marketers  We Identified commonalities/best practices in their approaches and business strategies  Based on that research, we defined a logical, intuitive lifecycle and methodology  We then documented that lifecycle and methodology into 9 sequential Modules  Finally we developed an online portal for students to reinforce the modular instruction This presentation will:  Describe the current state of online marketing and academic instruction.  Discuss the challenges academics faced in trying to teach this new and exciting area of study.  Describe our course curriculum and Learning Management System (LMS).  Discuss the value proposition our LATW Modular Package offers 5/31/2014Copyright © 2014 Learn About The Web3
  • 4. Copyright©2012LearnAboutTheWeb The New e-Business Landscape 90% Purchase decisions begin online $30B Social commerce sales in the next 5 years 58% Businesses save big on marketing costs 90% Consumers trust their peers Social Media is now a force to be reckoned with ECONOMIC IMPACT = $900B ~ $1.3T *Source: McKinsey & Company 5/31/2014Copyright © 2014 Learn About The Web4
  • 5. Copyright©2012LearnAboutTheWeb For College Students Today - The Perfect Opportunity 5/31/2014Copyright © 2014 Learn About The Web5  Unrestricted access to the Internet  Inexpensive Hosting costs  Simple Web Development Tools  Inexpensive Web Development Tools  Powerful Web Development Tools  Cheap access to Labor (Outsourcing)  Unprecedented Collaborative Tools  Examples of Internet Success Barriers to entry for students attempting to work in online marketing or start an Internet business have never been lower!
  • 6. Copyright©2012LearnAboutTheWeb The Bad News Traditional academic research and experience simply does not equip professors with the skills to teach cutting edge Social Media and Online Marketing. Teaching this material effectively requires a whole new set of tools and strategies… Too many college professors and instructors lack the knowledge and tools required to…  Truly Understand social media/online marketing  Contextualize these skills for their students  Keep Up with ever changing tools and technology  Develop valid instructional materials  Establish Credibility with their students when it comes to these new tools and paradigms  Empower their students with these new skills necessary for the highly competitive, ever changing job market. 5/31/2014Copyright © 2014 Learn About The Web6
  • 7. Copyright©2012LearnAboutTheWeb So What do most Colleges do? THE MILLION DOLLAR QUESTION What is your college doing? 5/31/2014Copyright © 2014 Learn About The Web7 They do nothing – sticking their heads in the sand ignoring this urgent need for their students and hoping their students will learn these tools elsewhere. They teach erroneous or outdated material – presenting outdated internet concepts or material that is simply just wrong. They teach around the edges - inappropriately focusing on just a subset of the relevant information such as portraying the Internet and social media as simply Facebook andTwitter. Based on our observations, academic institutions tend to do one of three things:
  • 8. Copyright©2012LearnAboutTheWeb The end result 5/31/2014Copyright © 2014 Learn About The Web8  Left behind as the web changes.  Loss of academic credibility in that space  Unable to empower students. The Professors The StudentsThe Universities Companies  Left behind as the web changes.  Loss of academic and industry credibility in the space  Loss of revenue – unable to attract students.  Unable to impress hiring companies  Left behind as the web changes.  Unhappy with what they’re NOT getting in classes  Unable to impress employers  Unable to get hired into cutting edge new jobs  Less satisfaction with their educational experience  Unhappy with skill level of college graduates  Burdened with basic training for the graduates they do hire  Loss of productivity training graduates  Loss of revenue the more training they have to provide  Dissatisfied with the Universities they recruit from
  • 9. Copyright©2012LearnAboutTheWeb The end result 5/31/2014Copyright © 2014 Learn About The Web9 The Professors The StudentsThe Universities Companies It’s a less than ideal situation for all the parties involved. The good news is we have a solution…
  • 10. Copyright©2012LearnAboutTheWeb Provide professors with a comprehensive set of tools, technology and training so they can credibly teach these new skills. Learn AboutThe Web provides: Solution - Give Professors the Tools They Need 5/31/2014Copyright © 2014 Learn About The Web10 Online Marketing Academic Solutions  Instructional Lecture Material (Text, PowerPoint)  Quizzes and Exam material  A web portal for students to study/take quizzes in.  Case studies and hands on exercises  Train the Trainer assistance for professors  Instructors to teach material upon request (based on availability)
  • 11. Copyright©2012LearnAboutTheWeb Value Proposition - What Are You Getting? It’s really simple. Our solution is a credible and flexible Online Marketing Framework - providing the fastest way for Universities to deliver cutting edge online marketing instruction to students who desperately need these skills. We distilled the most pertinent Online Marketing information into 9 modules so you can deliver instruction:  Over 5 days in a 40 hour Boot camp.  Once a week during a 9 to 13 Week Semester.  As part of a weekend series for between 4 to 8 weeks.  As separate courses entirely. The options are endless. Here’s a more detailed look at our framework… 5/31/2014Copyright © 2014 Learn About The Web11
  • 12. Copyright©2012LearnAboutTheWeb 1. Introduction (4 Hours) LATW Modules 5/31/2014Copyright © 2014 Learn About The Web12 3. Web Design (4 Hours) 5. Buy a Website (4 Hours) 4. Build a Website (4 Hours) 2. Brainstorming (4 Hours) 7. Web Marketing (4 Hours) 9. Website Maintenance (4 Hours) 8. Monetization (4 Hours) 6. Outsourcing (4 Hours)
  • 13. Copyright©2012LearnAboutTheWeb LATW 4 Hour Module Details 5/31/2014Copyright © 2014 Learn About The Web13 1. Introduction This first module in the series lays the groundwork for the rest.We level set by discussing the history of the internet, and key concepts foundational to creating an online presence. 2. Brainstorming How do you go from an idea to a qualified, well researched and viable concept? We walk through strategies for evaluating online supply and demand, finding a niche market, and validating ideas. 3.Web Design How do you create a successful website design from a concept? We discuss strategies for branding, color, user interface options and navigational design and introduce common design tools.
  • 14. Copyright©2012LearnAboutTheWeb LATW 4 Hour Module Details 5/31/2014Copyright © 2014 Learn About The Web14 4.Web Development Once the design choices are made, it’s time to start building the website, blog or application.We discuss the tools and techniques available for building a web property. 5. Buy a Website How can you evaluate a website for purchase if you choose to buy rather than build? From site evaluation to contract negotiations, we cover it all. 6. Outsourcing Outsourcing portions of website development is a winning strategy. We teach how to define tasks, where to find resources and how to manage the project to successful completion.
  • 15. Copyright©2012LearnAboutTheWeb LATW Module Details 5/31/2014Copyright © 2014 Learn About The Web15 7.Web Marketing You have a viable website. Now you need to bring visitors and customers to your door. We walk you through various strategies and methods for attracting web traffic. 8. Monetization Traffic alone doesn’t get results. We teach you how to convert visitors into paying and satisfied customers using strategies designed to appeal to the site’s target audience. 9.Website Maintenance A profitable website is just the beginning. We’ll give you the tools and techniques you need to optimize the quality of the website you own and maintain profitability over time.
  • 16. Copyright©2012LearnAboutTheWeb LATW Materials 5/31/2014Copyright © 2014 Learn About The Web16 The academic community requires a standardized way to measure student learning. To that end, we provide: • PowerPoint Slides for class instruction • Hands on exercises for the classroom • Suggested homework assignments • RecommendedTools for the students • Online materials for reference • Tests and Quizzes for use by the professors
  • 17. Copyright©2012LearnAboutTheWeb Learn About The Web Web Portal 5/31/2014Copyright © 2014 Learn About The Web17 We designed a proprietary online portal where enrolled students will have access to the following: • Course Modules • CourseVideos • Quizzes and Exams • Case Studies • RecommendedTools • Online Forums • A Portal Blog • Scheduled Reminders And much more…
  • 18. Copyright©2012LearnAboutTheWeb LATW Licensing Options 5/31/2014Copyright © 2014 Learn About The Web18 Licensing Term Annual Upgrades Onsite Training1 Portal Access2 Additional Services Tier I 1 year - - √ - Tier II 1 year - √ √ - Tier III 3 year √ Annual √ - Silver 5 year √ Annual √ Branded Teaching Material Platinum Lifetime √ Annual Unlimited Branded Teaching Material & Customized Portal 1. Onsite training is (1) 5 day session, train-the-trainer format. 2. Standard portal access includes up to 1500 unique user IDs, additional portal licenses may be added. We know every University or College is unique. To address that, we have tried to make our licensing options as flexible as possible.
  • 19. Copyright©2012LearnAboutTheWeb Final Thoughts Is your school already offering a credible Online Marketing program? Can your Professors effectively instruct students about this new wave of online marketing tools? Are your students getting the most current online marketing education possible? Building anEffectiveOnlinePresencein the New Economy byLearnAboutThe WebInc. Are other Universities already teaching this new material and gaining a competitive advantage? Give us acall at1 8887180777