Workshop on Integrating Entrepreneurship into Engineering Education at Cluster Symposium, November 27-29, 2017.

1. Elective Startup Courses
and Programs
Luis Caldas de Oliveira
Håkan Mitts
CLUSTER Symposium 2017

3. Mandatory
entrepreneurship
courses are not
effective

4. Team members need to
be equally motivated

5. Engineering students prefer technical courses

6. How to increase the reach of entrepreneurship
courses?

7. Paul Graham
Why not not
start a startup
March 2007

8. 1 3 R E A S O N S W H Y
I did not select an entrepreneurship course

9. 01 Not Important
Technical courses are
more important to my
CV.

10. 02 Not Now
I will learn about
entrepreneurship later,
I will start by getting a
regular job.

11. 03 Too Much Work
I prefer courses with an
exam.

12. 04 No Idea
Every idea I have
already exists.

13. Comfort
zone
Where magic
happens
05 Not For Me
I don’t like to be outside
my comfort zone.

14. 06 Didn’t Like Management
Already attended course on
accounting, business plans and
management.

15. 07 Not Necessary
Many successful
entrepreneurs did
not attend
entrepreneurship
courses.

16. 08 No Team
My usual group of
colleagues don’t want to
take the course.

17. 09 Need Money
I need to make money as
soon as I graduate.

18. 10 Not Ready for
Commitment
A startup will lock me up
with my co-founders for
many years.

19. 11 Fear of Uncertainty
In a startup you never
know what will happen.
?

20. 12 It Will Fail
I will be looking for a job
and I will have to explain
that I am a failed
entrepreneur.

21. 13 Parent Pressure
My parents paid for my
studies and want to see
me employed.

22. Propose activities or practices
to address one of these 13 reasons
MISSION:

23. Bachelor Student Persona

24. Master Student Persona

25. Propose a solution
To one of the 13 issues
Using one “method”
For one persona

26. “Methods”
• Course contents: issues that can be addressed
with specific course contents.
• Pre-course Marketing: issues that can be
addressed with better course marketing.
• Extra-curricular Activities: issues that can be
addressed with extra-curricular activities before the
course.
• Ecosystem: issues that can be addressed with the
help of the local entrepreneurial ecosystem.
• Team formation: issues that can be addressed
with different methods to form the teams

27. Problem
Decided by chance
Method
Decided by where you set
Personas you choose, choice of:
Bachelor student
Master student

28. Looking for
Best practices
Untried ideas
Wild innovation
Cool stuff

29. bit.ly/clusterworkshop
Document team results in Google Slide
Empty templates found at above address

30. Schedule
• 16:00 Intro
• 16:15 Team work
– 16:15 Team organization
– 16:25 Brain writing exercise (pen and paper)
– 16:40 Select one idea
– 16:45 Create pitch (Google slides)
– 16:55 Wrap-up
• 17:00 Group pitches
– 2 min per pitch
– Select the best one for the final pitch
• 17:30 5 Final pitches

31. Thank You