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Linking research and teaching with social media
Anne Osterrieder (Oxford Brookes University)
Jeremy Pritchard (University of Birmingham)
#SEB2013
Why do we
communicate?
How do we
communicate?
Social media is
just another tool
Research
Writing
Networking
Your work
Reflections
Teaching
Outreach
Your work
Social media
Twitter
Weblog
Google+
Flickr
Facebook
Research
Writing
Networking
Reflections
Teaching
Outreach
Test the water –
you can just read before
registering
Make it easy for others
to find you – include
relevant keywords in
your profile
Find interesting people to follow
• Use ‘search’ function with your keywords.
• Go through your contacts’ friends lists.
• Curated lists, circles…
• Check out relevant hashtags.
Hashtags # -
turn a word into a link
Provide content
Blogging
http://www.aobblog.com - powered by http://www.wordpress.com
Micro-Blogging
http://www.twitter.com
Photos
http://www.flickr.com
Audio
http://www.SoundCloud.com
Video & Live-Streaming
http://www.youtube.com/user/InnerWorldsJIC
Pinboards
http://pinterest.com/johnrhutchinson/
Groups / communities
https://plus.google.com/u/0/communities/107276823972957651082
Pages
https://www.facebook.com/pages/Cytogenomics-and-Epigenetics-Laboratory/160417117341406
Increasing the reach of your content
• Make use of hashtags.
• It’s OK to ask others to re-share (e.g.
subject-specific accounts, users with
many followers…).
Engage with
others
Don’t be afraid to follow and
interact with people – that’s
why they are on social media!
What to be
aware of
http://storify.com/BeckiePort/overlyhonestmethods
Think before posting unpublished data,
gossip, too personal things…
“Don’t feed the trolls”!
Think about discussion guidelines for your
blog, do not let “flame wars” explode.
If in doubt, step away!
Be aware of the nature of the medium –
missing body language, non-English
speakers, emoticons, interpretation….
Misunderstandings will happen,
but can be cleared up.
Use social media
efficiently
Managing ‘information overload’
• Follow only relevant content.
• Make use of lists, ‘favourite’
functions, productivity software to organise
information.
• Dip in and out rather than trying to keep up.
• Smartphone/tablet apps.
Resources
• http://www.plantcellbiology.com/resources/
• http://slideshare.net/anneosterrieder
@AnneOsterrieder
@DrJPritchard
@Bioscicareer
#SEB2013

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Linking research with social media

Editor's Notes

  1. Social media to promote yourself – self-promotion , discussion. Its ok – it’s necessary!! Social media blocks building on each other.
  2. Social media to promote yourself – self-promotion , discussion. Its ok – it’s necessary!! Social media blocks building on each other.
  3. Slide with example tweets