This document discusses how using social media can help increase the impact of research. It recommends blogging to build reputation, using Twitter for dissemination and engagement, and tracking altmetrics to measure different types of impact beyond citations. Altmetrics can provide real-time indicators of a paper's impact and capture how research is engaging various audiences. In the future, more types of scholarly contributions will be tracked and valued, beyond traditional citations. Social media is a way for researchers to promote their work, engage with other experts, and discover new topics and potential collaborators.