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Online social networking for the chemical sciences


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The internet has revolutionized the manner by which we can represent ourselves online by providing us the ability to expose our data, experiences and skills online via blogs, wikis and other crowdsourcing venues. As a result it is possible to contribute to the community while developing a social profile as a scientist. While research scientists are primarily still measured by their contributions to science using the classical method of citation statistics, a number of freely available online tools are now available for scientists to develop their online profile. This is particularly important at a time when alternative measures of contributions to science are being developed – the so-called world of Alternative Metrics. The concept of “rewards and recognition” for participation will be discussed in terms of how the Royal Society of Chemistry intends to add to the alternative metrics data flow to acknowledge scientists for their contributions. This presentation will provide an overview of the myriad of tools available to you at any stage of your career and will hopefully encourage you to actively manage your profile as a scientist as the resume of the future will likely be summarized by your activities and profiles online. I will highlight how to ensure that your personal social media profiles can be made engaging to potential collaborators and employers, how social media can be utilized to engage people into events and how to drive traffic to your own sites should you choose to set them up. I will review how my own profiles cover my diverse career in chemistry from “lab-rat” to software product manager, to entrepreneur and into the publishing world and my personal efforts to try and popularize science using some of the social media tools.

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Online social networking for the chemical sciences

  1. 1. Online Social Networkingfor the Chemical SciencesAntony WilliamsCornell University, May 14th2013
  2. 2. Visibility Means Discoverability• Does a Social Profile as a scientist matter?• You are visible, when you share your skills,experience and research activities by:– Establishing a public profile– Getting on the record– Collaborative Science– Demonstrating a skill set– Measured using “alternative metrics”– Contributing to the public peer review process
  3. 3. The world of the online CV• CVs and resumes are mainstream–– LinkedIn Profile– Your blog page• Remember Google represents your activitiesand can represent your CV too….
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  6. 6. CAUTION! Separate Personal fromProfessional• We all know the stories of the “pictures thatshouldn’t have made it online!”• FaceBook is probably best kept “personal”
  7. 7. Scientists are “Quantified”• Scientists are quantified• Stats are gathered and analyzed• Employers can find them, tenure will dependon them, and these already happen withoutyour participation• Scientists Impact Factors, H-index and manyother variants.
  8. 8. How you can be Quantified…
  9. 9. ResearchGate
  10. 10. The Alt-Metrics Manifesto•
  11. 11. AltMetrics via Plum Analytics
  12. 12. Usage, Citations, Social Media, Etc
  13. 13. Detailed Usage Statistics
  14. 14. Your Profile as a Scientist• If you are an active scientist – i.e. alreadypublished, active researcher, generator of data,early, mid- or late career there is lots to do!• If you are a junior scientist the benefits ofinvesting time now will provide a strongfoundation for your future!• So what do I do??
  15. 15. Maybe you should be a brand?• If you are going forth into the social networkadopt a “brand name” throughout the network• Search Google for your “brand name”• Choose a unique brand or be yourself– BRAND: Collabchem, ChemConnector– YOURSELF: egonwillighagen, joergwegner
  16. 16. Branding: I am ChemConnector
  17. 17. • Persistent unique digital identifier• Integrates to workflows such as manuscriptand grant submission• Supports automated linkages with yourprofessional activitiesEnabled by
  18. 18. An Online Profile• Methods of sharing science online include:– Wikis or blogs– Slideshare for presentations– YouTube for videos– Flickr, Wikimedia etc. for images– ChemSpider for chemistry– GoogleDocs for data– Google Scholar Citations for citations– Microsoft Academic Scholar for papers
  19. 19. Blogs are for Stories and Detail• A blog is your voice• Communicate and engage the community• Ask for help, share your skills, collaborate• Blogging, in general, is your most importantvoice in the social network.• Commit to a position and be honest• They can be free or paid – I use Wordpress
  20. 20. Wikipedia
  21. 21. ScientistsDB
  22. 22. ScientistsDB• Write your OWN article on ScientistsDB• It is a community-policed site but it is “your”page• An article, once approved by the community,can, in theory, be moved to Wikipedia if youmeet the notability criteria• All content is licensed under standard CC-BY-SA3.0 licensing provided by Wikipedia
  23. 23. Are you a-tweeting on Twitter?• 140 characters to connect and communicate• Use your “brand name” on Twitter – it has highfrequency here…• Greatest value for me – bite-sized nuggets intoinformation of interest and leading people intoinformation I wish to share including my posts,my activities• Faster responses than email commonly!
  24. 24. Are you LinkedIn Yet? You should be• LinkedIn for “professionals”• Expose work history, skills, your professionalinterests, your memberships – your profile WILLbe watched!• Who you are linked to says a lot about who youare. Get Linked to people in your domain.• Professional relationships rather than justfriendships. FaceBook-it for friends
  25. 25. LinkedIn
  26. 26. My Career Captured…
  27. 27. And “Endorsements”
  28. 28. Are you sharing your slides online?• Slideshare to host, expose and share yourpresentations, publications, posters andvideos (subject to copyright you might havetransferred!)• Register for an account and retain yourbranding! Keep your online brand consistent
  29. 29. Upload and Add Details• Edit title, add tags, add “abstract”, choosecategory• Select checkbox for allow/disallow file download
  30. 30. SlideShare
  31. 31. Social Media Tools Feed Each Other• Plugins and connectors integrate youractivities across the social media platforms– Expose your Tweeting and your Slidesharepresentations directly on LinkedIn.– Plug-ins allow your tweets and presentations tobe automagically displayed on LinkedIn
  32. 32. From Slideshare Into the Network
  33. 33. Add Applications to LinkedIn
  34. 34. Places to Share Videos• There are other sites for you to share yourvideos online as a scientist– YouTube– SciVee– Vimeo– Slideshare
  35. 35. Be Aware of Licensing• Your blog, your YouTube video, yourSlideshare, presentations, your Flickr photos,all represent your creative work• Use licenses to protect and share your work• Creative Commons licenses are recommended• Be aware of copyright transfer and what rightsyou give away
  36. 36. Share/Manage Your Publications• Where do you “manage your publications”?• Share your “activities” with the community• My publications/slides/videos are my CV on– My Blog– On LinkedIn– On SlideShare– On Researchgate– On
  37. 37.
  38. 38.
  39. 39. And Mendeley
  40. 40. My Google Scholar Profile
  41. 41. My Co-author Graph on MAS..
  42. 42. Share Science!!! Not Just Yourself• Become a community contributor to science• Share your expertise in the new world ofopenness– Share your Open Source code– Share your data and your model– Share your Figures– Contribute to Wikis – Wikipedia and others– Become an Open Notebook Scientist
  43. 43. Encouraging Participation withRewards and RECOGNITION
  44. 44. ChemSpider SyntheticPages
  45. 45. Rewards and RecognitionCongratulations! Your 1st CSSP articlehas been published. Philosopher LaoTzu said “A journey of a thousandmiles begins with a single step”. In thesame way we hope that this will bethe first of many submissions that youmake to CSSP.The First Step badge isawarded when a usersubmits (& has published)their 1stCSSP article.
  46. 46. Where we are now…
  47. 47. Exposure
  48. 48. Honest Questions can Disrupt…
  49. 49. Honest Questions can Disrupt…
  50. 50. Honest Questions can Disrupt…
  51. 51. Honest Questions can Disrupt…
  52. 52. Popularizing ScienceFun in the Networks
  53. 53. Popularizing ScienceFun in the Networks
  54. 54. Popularizing ScienceFun in the Networks
  55. 55. The Power of Blogs & Social Media
  56. 56. The Power of Blogs & Social Media
  57. 57. The Power of Blogs & Social Media
  58. 58. And into the AltMetrics World
  59. 59. And into the AltMetrics World
  60. 60. Social Networking for Scientists• The representation of YOU on the web isgoing to become increasingly important…• Engagement and participation is a choice…• Consider the value to both you and to thescientific community regarding contribution– Open Data, Curations, Annotations etc.
  61. 61. Thank youEmail: williamsa@rsc.orgTwitter: @ChemConnectorPersonal Blog: www.chemconnector.comSLIDES: