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Social Media For Scientists
Don Stanley 3Rhino Media | UW-Madison @3rhinomedia
Don Stanley
UW-Madison || Life Sciences Communication
@3rhinomedia
www.3rhinomedia.com
Why I care
During today our session, us Twitter, Instagram, FB to
share pics and key takeaways from today’s
presentation
Free Deal
Make sure to mention @3rhinomedia
Free 30 minute coaching session
Agenda:
1. Why use it
2. How use it
Our Road Map
Agenda:
1. Why use it
2. How use it
Our Road Map
7
8
9
Text
7 million views
10
11
Media Diet
Introductions
Class Structure
Survey … how are you using contemporary
communication tools?
Social Media
& Digital Media
is a huge part of our
LIFE.
facebook fact 1
facebook fact 2
150 million (2009)
500 million (2010)
Number of Accounts
*FB is blocked in China
700 million (2011)
1 BILLION (2012)
1.15 Billion (2013)
1.26 Billion (2014)
18181818
75 nations have more smartphone subscriptions
than people living in their country – chuck martin
The AVERAGEsmartphone ownerin the US willlook at their phone 150X/day
Spend 141 minutes on it
92%
24 hours/day,
7 days/ week!
When You Have a QuestionWhen You Have a Question
What do you do?
Google
5.1 billion searches DAILY!
Google
5.1 billion searches DAILY!
22222222
Social Media and the Brain
youtube fact 2
48 Hours
via mashable.com
youtube fact 2
100
Hours
via mashable.com
It’s the 3rd
most visited site on the web
4
According to Nielsen, YouTube reaches
more US adults ages 18-34 than any
cable network
marriages 25
ted conference
28
:
It’s where people go for
information today.
It’s with them 24/7/365.
Why To?
29
“Simplicity is the ultimate sophistication”
Why do people use it?
LinkedIn connects you to your trusted contacts
and helps you exchange
knowledge, ideas, and opportunities
with a broader network of professionals.
3131
By the numbers
#
300,000,000+
2.1 Million Groups
43% mobile
Fortune 500
20032003
source: https://www.flickr.com/photos/fortunelivemedia/
Execs from all
Fortune 500
Companies
are on LinkedIn
new member every 2 seconds
fastest growing demo
3838
Quick Tour and Tips
#
39
©2013 LinkedIn Corporation. All Rights Reserved.
Make career
decisions
Find Jobs
Create a
Professional profile
Make academic
decisions
Research
career paths
40
©2013 LinkedIn Corporation. All Rights Reserved.
64%outside the U.S.
Who Uses LinkedIn?
300M+
professionals
2.9M+
companies
150+
industries
Executives from every
Fortune 500
60K+
college and university
alumni groups
company
30M+
students and recent grads
©2013 LinkedIn Corporation. All Rights Reserved.
Build a Professional Online Presence: Profile
42
©2013 LinkedIn Corporation. All Rights Reserved.
1 Professional photo of you alone
2 Headline with area of study and/or career ambitions
3 Keyword-rich summary that includes type of positions student
is seeking
1 Inclusion of volunteer activities, internships, and extracurriculars
2 Recommendations from professors, advisors, internship colleagues and
supervisors
Profile Tips for Students Conduct Profile
Reviews with
Students!
43
©2013 LinkedIn Corporation. All Rights Reserved.
Add Connections with “Warm” Contacts and Alumni
©2013 LinkedIn Corporation. All Rights Reserved.
Research Companies & Industries: Company Pages
••
©2013 LinkedIn Corporation. All Rights Reserved.
Research Companies & Industries: Groups
©2013 LinkedIn Corporation. All Rights Reserved.
Utilize the LinkedIn Alumni Tool
http://linkedin.com/alumni
©2013 LinkedIn Corporation. All Rights Reserved.
Find Relevant Jobs and Internships: Student Jobs Portal
http://linkedin.com/studentjobs
Ad this link on yourcareer center site!
Why Care?
Story of:
Aristole
Onassis
What’s YOUR why
Don Stanley
UW-Madison || Life Sciences Communication
@3rhinomedia
www.3rhinomedia.com
Be Great!

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Social Media for Scientists

Editor's Notes

  1. Here are newly updated statistics about LinkedIn. The main takeaway from this slide is that there are a whole lot of incredibly diverse people on LinkedIn – all together in one place -- Fortune 500 companies, nonprofits, arts organizations, government agencies, small businesses, recruiters, active job seekers and passive job seekers. No matter what profession, position or locations your students want to work in, they’ll find related people and opportunities on LinkedIn. So let’s look at the many ways you and your career center can use this huge network to achieve your goals and help your students.
  2. Here you can see I’ve taken the 5 golden rules of LinkedIn profiles and adapted them to student profiles. [CLICK THROUGH EACH TIP] Many career centers are beginning to teach LinkedIn profiles when they teach resume workshops and providing handouts or website articles about LinkedIn profile writing and other elements of the website. That is a terrific best practice.
  3. Onto our next topic. As you talk to your students about building a professional network on LinkedIn, you’re likely to hear this comment: “But I don’t know anyone!” This is the biggest resistance careers professionals told us they hear from students. Students join Facebook and immediately connect to 600 people. LinkedIn takes more patience and professional savvy. It also requires an understanding of who is actually in your network. LinkedIn provides a great opportunity to help students understand who is in their network and to connect with these important contacts. Networking doesn’t mean cold-calling dozens of people. It means connecting with the people you already know and building your network from there.
  4. Social media is certainly a communication and networking tool for students. It is also a valuable research tool. This is the third way that LinkedIn can help your students find jobs and internships. When students comes to you with interest in a specific company, show them how to research using LinkedIn company pages. They will simultaneous learn valuable information about the company AND find networking connections into that company. LinkedIn Company pages feature a wealth of incredibly valuable information for student job seekers.
  5. Social media is certainly a communication and networking tool for students. It is also a valuable research tool. This is the third way that LinkedIn can help your students find jobs and internships. When students comes to you with interest in a specific company, show them how to research using LinkedIn company pages. They will simultaneous learn valuable information about the company AND find networking connections into that company. LinkedIn Company pages feature a wealth of incredibly valuable information for student job seekers.
  6. Another brand new feature of LinkedIn is the Student Jobs Portal at www.linkedin.com/studentjobs. In a nutshell:• LinkedIn has built a job portal for students and recent grads• It provides quick access to entry-level jobs and internships on LinkedIn from the best companies in the world, including jobs in non-profit and government agencies Based on a student’s education and interests, LinkedIn will recommend jobs specifically targeted to that student – right on his or her home page or with optional email alerts. The student job portal is free.