This document discusses using social media in academics. It begins with an overview of platforms like Twitter, blogs and Facebook. For each platform, it provides examples of how Duke University faculty are using them, such as maintaining blogs related to their fields or using Twitter to enhance classroom discussions. The document concludes with next steps, recommending faculty create interest lists on Facebook and follow peers on Twitter, along with resources for learning more about using social media.

1. Working with Social Media
in Academics
Duke University Office of News & Communications
Cara Rousseau
Amanda Peralta

2. Working with Social Media in Academics | Overview
Our route:
Faculty panel
Twitter (microblogging)
Blogging
Facebook
Other networks
next steps

3. Working with Social Media in Academics | next steps
My contact info
Cara Rousseau
Duke University Office of News &
Communications
Social & Digital Media
Email: Cara.Rousseau@duke.edu
Twitter: @CaraRousseau

4. Working with Social Media in Academics | next steps
Your to-do list
1. Tweet 3 times using #DukeSocial
2. Follow 3 people on Twitter
3. Retweet 3 tweets

5. Working with Social Media in Academics | Objectives
How can you use social
media to establish your public
presence?

6. Working with Social Media in Academics | Objectives
In what ways can social
media build your networks?

7. Twitter

8. Working with Social Media in Academics | Twitter
A social network and microblogging
platform
Posts, limited to 140 characters, are
similar in length to a text message

9. Working with Social Media in Academics | Twitter
Twitter Lingo*:
Tweet
Follower
A public message sent on Twitter.
Must be less than 140 characters.
A user who subscribes to another user’s
messages. This act is called “following.”
@Mention Tagging another user in a Tweet.
Retweet
Forwarding a Tweet to your followers.
Often abbreviated “RT.”
#Hashtag
Labels a message with a keyword that links
to a broader conversation/topic.
“via”
Giving credit to an information source.
*For more terms, refer to this SproutSocial blogpost

10. Working with Social Media in Academics | Twitter
Anatomy of a Tweet
Mention
Hashtag
Reply

11. Working with Social Media in Academics | next steps
Reminder!
Your to-do list
1. Tweet 3 times using #DukeSocial
2. Follow 3 people on Twitter
3. Retweet 3 tweets

12. Working with Social Media in Academics | Twitter
Anatomy of a Tweet
Mention
Hashtag
Photo link
Embedded photo

13. Working with Social Media in Academics | Twitter
How might you strike a
balance between personal &
professional tone?

14. Working with Social Media in Academics | Twitter
Don Taylor
Public Policy
@DonaldHTaylorjr
profile blends professional health care
tweets with personal notes

15. Working with Social Media in Academics | Twitter
Conversing with hashtags

16. Working with Social Media in Academics | Twitter
Let’s take a look at our Twitter
accounts.

17. Working with Social Media in Academics | Twitter
Let’s craft a few Tweets of our
own.

18. Working with Social Media in Academics | Twitter
How can you use Twitter to
enhance the education
experience?

19. Working with Social Media in Academics | Twitter
Emily Sposeto
Romance Studies
@ProfssaSposeto
students use Twitter to practice Italian

20. Working with Social Media in Academics | Twitter
Negar Mottahedeh
Literature, Women’s Studies
@TwitFilm
Twitter film festival organized for Intro. to Film Studies

21. Working with Social Media in Academics | Twitter
#DukeChat
students and faculty participated in a live chats during the
Democratic & Republican National Conventions and the
State of the Union

22. blogs

23. Working with Social Media in Academics | Blogs
How are Duke University
faculty and students using
blogs?

24. Working with Social Media in Academics | Blogs
Kevin Smith
Duke scholarly communications
http://blogs.library.duke.edu/scholcomm/
Source for advice and information about copyright
and publication issues

25. Working with Social Media in Academics | Blogs
Peter Ubel
Peter Ubel on Health, Bioethics, and Behavioral Economics
http://www.peterubel.com/

26. Working with Social Media in Academics | Blogs
Don Taylor
freeforall
http://donaldhtaylorjr.wordpress.com/
Health policy and budget wondery and the politics of where they meet

27. Working with Social Media in Academics | Blogs
Who Needs Feminism?
whoneedsfeminism.tumblr.com
Student social activism project, sharing content

28. Working with Social Media in Academics | Blogs
What platforms are available
for blogging?

29. Working with Social Media in Academics | Blogs
3 primary free options*:
Wordpress
Blogger
Tumblr
*To learn more about the advantages of each platform read this blogpost.

30. Working with Social Media in Academics | Blogs
Duke-hosted blogs:
sites.duke.edu
Duke OIT & CIT offer a supported Wordpress blog
option for Duke faculty, staff and students.
Advantages: free, has local IT support and features
several themes & plugins to customize any site.

31. Facebook

32. Working with Social Media in Academics | Facebook

33. Working with Social Media in Academics | Facebook
Dan Ariely
Economics
personal profile & professional page

34. Working with Social Media in Academics | Facebook
Mark Anthony Neal
African & African-American Studies
personal page with follower content

35. Working with Social Media in Academics | Facebook
Bill Chameides
Nicholas School of the Environment
page associated with his blog

36. Working with Social Media in Academics | Facebook
Dave Johnston
Marine Lab
page associated with his course’s app

37. Working with Social Media in Academics | Facebook
Allow followers in 3 steps.

38. Working with Social Media in Academics | Facebook
1
Go to facebook.com and click star
in upper right-hand corner

39. Working with Social Media in Academics | Facebook
1

40. Working with Social Media in Academics | Facebook
2
Click “account settings”

41. Working with Social Media in Academics | Facebook
3
Click “Followers” from the left
column and then check the
“Turn on follow” box

42. Working with Social Media in Academics | Facebook

43. Working with Social Media in Academics | Facebook
Create a Facebook page in 4
steps.

44. Working with Social Media in Academics | Facebook
1
Go to
facebook.com/pages/create.php

45. Working with Social Media in Academics | Facebook
2
Select the page category that
best fits your brand.
image via Mashable

46. Working with Social Media in Academics | Facebook
3
Complete the necessary page
information.
image via Mashable

47. Working with Social Media in Academics | Facebook
4
Run with it.*
*For tips on moving forward, check out this Mashable article

48. Working with Social Media in Academics | Facebook
How can you use
Facebook groups to enhance
the education experience?

49. Working with Social Media in Academics | Facebook
Freshman Organic Chemistry
a student-driven Facebook group

50. Working with Social Media in Academics | Facebook
Web Development
an official Facebook group for a house course

51. Working with Social Media in Academics | Facebook
Groups at Duke
require a campus email address to join
centralize Facebook groups for a particular campus

52. Working with Social Media in Academics | Facebook
other networks and ideas

53. Working with Social Media in Academics | Facebook
Google Authorship
1.
2.
Make sure you have a profile photo with a recognizable headshot.
Make sure a byline containing your name appears on each page of your
content (for example, "By Steven Levy").
3. Make sure your byline name matches the name on your Google+ profile.
4. Verify you have an email address (such as stevenlevy@wired.com) on the
same domain as your content.
https://plus.google.com/authorship

54. Working with Social Media in Academics | Facebook
LinkedIn
1.
2.
Make sure you have a profile photo with a recognizable headshot.
Make sure a byline containing your name appears on each page of your
content (for example, "By Steven Levy").
3. Make sure your byline name matches the name on your Google+ profile.
4. Verify you have an email address (such as stevenlevy@wired.com) on the
same domain as your content.
https://plus.google.com/authorship

55. Working with Social Media in Academics | Facebook
“like” and add pages relevant to courses or interests
to Facebook interest lists.

56. Working with Social Media in Academics | Facebook
Create closed groups to peer-review content
and hold in-depth conversations.

57. Working with Social Media in Academics | Facebook
For open events, create Facebook events
people can easily share with family and friends.

58. next steps

59. Working with Social Media in Academics | next steps
Make a Facebook Interest List for pages
relevant to your research interests.

60. Working with Social Media in Academics | next steps
On Twitter, find peers and relevant accounts to
follow (such as @DukeU).

61. Working with Social Media in Academics | next steps
Complete your Twitter profile with a picture and
bio. You can refer to this article for tips.

62. Working with Social Media in Academics | next steps
Read the Twitter 101 article.

63. Working with Social Media in Academics | next steps
Duke Center for Instructional
Technology (CIT)
They offer consultations and training
to help instructors use technology in
education.

64. Working with Social Media in Academics | next steps
Online Resources
Lynda Campus
Mashable
PBS Media Shift
technology training
social media news
& tips
digital media news
Social Media at Duke
university social media
directory & blog
Facebook
guide for
teachers
Social Media
Guidelines for
Communicators

65. Working with Social Media in Academics | next steps
My contact info
Cara Rousseau
Duke University Office of News &
Communications
Social & Digital Media
Email: Cara.Rousseau@duke.edu
Twitter: @CaraRousseau

66. Thanks, and discussion.