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Your digital footprint: what does the internet know about (professional) you?

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This presentation was delivered by Shawna Reibling and Michael Steeleworthy as part of the Graduate & Professional Studies Symposium Sept. 4th, 2013.

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Your digital footprint: what does the internet know about (professional) you?

  1. 1. Your digital footprint: what does the internet know about (professional) you? Shawna Reibling Michael Steeleworthy Knowledge mobilization officer, ORS Library GPSS Day September 4, 2013
  2. 2. Social Media Illustration by W. B. Jones • Relationship • A cycle of knowledge exchange • Searching, sharing • Possibilities Blogs Twitter Podcastin g Video Flickr YouTube Facebook Digital Presence • Who you are online • What are your ideas • Possibilities
  3. 3. Your Social Identity • What does your email address say about you? • What does your online name say about you? • What do you want your online identity to be? • Is this for professional or personal use? @MrsKutcher
  4. 4. Who am I online? „When you‟re promoting brand YOU, everything you do – and everything you choose not to do – communicates the value and character of your brand‟ (Tom Peters, 1997, The brand called you)
  5. 5. Questions to consider • Do I need a online presence? • Am I ready to be digitally social? • What is my online presence? • Am I starting from scratch? • Precautions & opportunities …
  6. 6. How to share your identity Blog/webpage University webpage slideshare flickr Twitter Grey literature Scholars Commons Scholars.wlu.ca LinkedIn Other social media Conference websiteGoogle scholar
  7. 7. not as careful as I probably should be... sold my soul to the internet... I gave up... recognition and getting yourself known... common name... not a whole lot (I don't think)... you probably wouldn't find me... I have no idea what's online about me ... probably are going to be implications in the future... I think people should get over themselves…
  8. 8. Why am I crafting a digital identity? • Knowledge mobilization: Moving research knowledge into active service • Feedback on ideas • What are others in your field working on today? • Real-time conversation and network exchange • Resource sharing • Immediate awareness of information • Conferences? Contacts? Partnerships? • Event promotion?
  9. 9. Digital Identity Examples
  10. 10. Consistent identity message
  11. 11. Identity: Personal
  12. 12. Identity: Personal
  13. 13. Identity: Personal
  14. 14. Questions to consider before joining social media • Who am I trying to reach? • What do I want people to know about me? • How much time can I spend online?
  15. 15. Identity: Professional
  16. 16. Identity: Professional
  17. 17. Identity: Professional Rule of Three
  18. 18. Questions to consider before joining social media • Who am I trying to reach? • What do I want people to know about me? • How much time can I spend online?
  19. 19. How to share your identity Blog/webpage University webpage slideshare Twitter Scholars Commons Scholars.wlu.ca LinkedIn Other social media Conference website Google scholar Twitter chats
  20. 20. Identity: Laurier
  21. 21. Identity: Laurier
  22. 22. Identity: Laurier
  23. 23. Questions to consider before joining social media • Who am I trying to reach? • What do I want people to know about me? • How much time can I spend online?
  24. 24. • How do you describe what you do at work: – At a cocktail party – When you meet a co-worker – To your referees Your Digital Identity
  25. 25. Examples • A writer/editor, knowledge mobilization #KMb, translation & exchange specialist #KTE, & social media enthusiast who loves to indulge in knitterly obsessions. • The KW Awesome Foundation is a small group of investors dedicated to bringing awesome projects and ideas to life. Have an awesome idea? Apply for a $1000 grant! • SSHRC President / Président du CRSH sshrc-crsh.gc.ca
  26. 26. Digital Identity Set up
  27. 27. Choosing an Identity Checklist • What name do you currently use?(if any) • For Twitter: choose something short • Do you use mobile devices? Is it easy to type? • Be consistent across platforms
  28. 28. Help Others Find You • Be consistent • Claim your space • Be recognizable • Start walking! • Profiles • ePortfolio • Blog • Domains Photo credit: http://www.flickr.com/photos/sludgeulper/
  29. 29. Ask others & Talk about it  Add to email signature Add to Business cards Write it on your name tag Share your user names
  30. 30. What to do with your Digital Identity
  31. 31. Use social media •Step 1. Figure out your identity •Step 2. Figure out what you want to share •Step 2. Who do you want to share it with •Step 3. Start finding out more about those networks •Step 4. Create yourself in the network •Step 5. Start a conversation with stakeholders •Step 6. Make it easy for people to find you and your stuff i.e. add tags
  32. 32. – Use a blog: Blogger, Wordpress About link takes you to kylemackie.ca Share your ideas online
  33. 33. An Example “Tweet”
  34. 34. Listen before starting a conversation
  35. 35. Limited to 140 Characters!
  36. 36. How to Find Networks
  37. 37. Tools • Blogs: share your writing, thoughts, ideas – Blogger, Wordpress • Social Networks: have conversations – Twitter, LinkedIn, Facebook, MySpace • Social Networks: search and share – YouTube, Vimeo (video) Flickr (pictures) – Slideshare/scribd: (powerpoints); Atrium (files); Dropbox • Work together: create content together – Dropbox, google docs • Website: curate your identity – Wordpress, Drupalgardens, etc.
  38. 38. Tools for working together • Drop box: A place to store/share large documents • http://blog.dropbox.com/?p=938 • Slideshare: Where this powerpoint will be posted • Google docs
  39. 39. Advanced Steps: Website • Your own domain name • Website: Wordpress, Drupalgardens, etc.
  40. 40. Building your online scholarly profile http://www.improb.com/airchives/classical/cat/cat.html
  41. 41. The Library collects and connects http://www.flickr.com/photos/samsanford
  42. 42. The Library collects and connects fi.edu
  43. 43. The Library collects and connects blyon.com
  44. 44. The Library collects and connects Librarystudentjournal.org
  45. 45. The Library collects and connects dbpedia.org
  46. 46. Get results by building your profile today • How will others discover you and your work? • How will they access your work? • How can you control your scholarly profile on the Internet?
  47. 47. Why does Google Scholar matter? miley cyrus identity –VMAs author: J Smith
  48. 48. Google Scholar links subjects Librarystudentjournal.org
  49. 49. Google Scholar links subjects and people
  50. 50. Google Scholar links subjects and people
  51. 51. Google Scholar in (in)action youth television identity
  52. 52. Which citation gives more “further reading” options to the user?
  53. 53. • No keywords • No photo • No website
  54. 54. Make yourself findable by creating a Google Scholar Profile
  55. 55. Create a profile by clicking on My Citations
  56. 56. Researchers should also register with ORCID ID • ThomsonReuters • Elsevier • Springer • Wiley • Wellcombe Trust
  57. 57. Researchers should also register with ORCID ID • ThomsonReuters • Elsevier • Springer • Wiley • Wellcombe Trust
  58. 58. Researchers should also register with ORCID ID • ThomsonReuters • Elsevier • Springer • Wiley • Wellcombe Trust
  59. 59. Build your profile to make a difference • Increase the impact of your research • Find collaborators • Get noticed in the academic or private sector
  60. 60. Speak to us about other profile tools • LinkedIn • Academia.edu • Mendeley • ORCID • Google Scholar Profiles
  61. 61. Contact Us Web: library.wlu.ca/about/people/msteeleworthy Email: msteeleworthy@wlu.ca Twitter:@steeleworthy Web: wlu.ca/research/kmb Email: sreibling@wlu.ca Twitter:@LaurierResearch @MobilizeShawna Workshop evaluation: http://bit.ly/T3ki4k

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