Your digital footprint: what does the internet know about (professional) you?
Your digital footprint: what
does the internet know
about (professional) you?
Shawna Reibling Michael Steeleworthy
Knowledge mobilization officer, ORS Library
GPSS Day September 4, 2013
Illustration by W. B. Jones
• A cycle of knowledge
• Searching, sharing
Facebook Digital Presence
• Who you are online
• What are your ideas
Your Social Identity
• What does your email address say
• What does your online name say about
• What do you want your
online identity to be?
• Is this for professional or
Who am I online?
„When you‟re promoting brand YOU, everything you do –
and everything you choose not to do – communicates the
value and character of your brand‟
(Tom Peters, 1997, The brand called you)
Questions to consider
• Do I need a online presence?
• Am I ready to be digitally social?
• What is my online presence?
• Am I starting from scratch?
• Precautions & opportunities …
How to share your identity
Other social media
Conference websiteGoogle scholar
not as careful as I probably should
be... sold my soul to the internet... I
gave up... recognition and getting
yourself known... common name...
not a whole lot (I don't think)... you
probably wouldn't find me... I have
no idea what's online about me ...
probably are going to be
implications in the future... I think
people should get over themselves…
Why am I crafting
a digital identity?
• Knowledge mobilization: Moving research
knowledge into active service
• Feedback on ideas
• What are others in your field working on today?
• Real-time conversation and network exchange
• Resource sharing
• Immediate awareness of information
• Conferences? Contacts? Partnerships?
• Event promotion?
Questions to consider before
joining social media
• Who am I trying to reach?
• What do I want people to know about
• How much time can I spend online?
• How do you describe what you
do at work:
– At a cocktail party
– When you meet a co-worker
– To your referees
Your Digital Identity
• A writer/editor, knowledge mobilization #KMb, translation &
exchange specialist #KTE, & social media enthusiast who
loves to indulge in knitterly obsessions.
• The KW Awesome Foundation is a
small group of investors dedicated to
bringing awesome projects and ideas to
life. Have an awesome idea? Apply for
a $1000 grant!
• SSHRC President / Président du
Use social media
•Step 1. Figure out your identity
•Step 2. Figure out what you want to share
•Step 2. Who do you want to share it with
•Step 3. Start finding out more about those
•Step 4. Create yourself in the network
•Step 5. Start a conversation with stakeholders
•Step 6. Make it easy for people to find you and
your stuff i.e. add tags
– Use a blog: Blogger, Wordpress
About link takes you to kylemackie.ca
Share your ideas online