This presentation is aimed at researchers and other professionals in an academic environment who are either social media novices or have some knowledge but would like to learn more about expanding their online reach.

1. How can researchers
use social platforms for
dissemination and engagement?
Dr Anne Osterrieder
Oxford Brookes University
‘Online Information’, London, 20 Nov 2013
Twitter: @AnneOsterrieder

2. “Which social media platforms
should I use to share
my research with others?”

4. “Which social media platforms
should I use to share
MY RESEARCH with others?”

5. Your research
• Discipline, research area or specific project?
• General concepts or actual data?
• Published or unpublished research?
• Issues: Intellectual
property, copyright, collaborative
research, peer review…

6. “Which social media platforms
should I use to share
my research WITH OTHERS?”

7. Peers
Teachers
Other researchers
Colleagues
Media
Who is your audience?
Interested non-experts
Adults
Not interested non-experts
Young people

8. “Which social media platforms
should I use to share
my research with others?”

9. Your goals and preferences
• What do you want to achieve?
• How much time do you have?
• Do you prefer to write, take photos, speak…?
• What do you enjoy doing?

10. Develop your own
social media strategy!

11. Help others to find you

12. Build your online network
• Use ‘search’ function with your keywords.
• Go through your contacts’ friends lists.
• Curated lists, circles…
• Check out relevant hashtags.

14. Potential pitfalls
• When posting, keep in mind that everybody
can read public content.
• Content might be taken out of context.
• Be aware when online discussions becoming
heated.
• Be aware of the nature of the medium.

15. What to share?

16. Build your professional online identity
Amplify it
(Twitter, Google+, LinkedIn, blog post….)
Communicate it
(Paper, article, blog post, podcast, video….)
Do something
(Research project, outreach activity, conference talk, thinking!)

17. Blogging
http://www.plantcellbiology.com

18. Micro-blogging
http://www.twitter.com

19. Video
http://www.youtube.com/plantendomembrane

20. Pages or groups
http://www.facebook.com/Plantcellbiology

21. Other content
• Images (e.g. Flickr, Instagram).
• Audio files: Interviews, recordings,
songs…(e.g. SoundCloud).
• Links: Curated link collections (e.g. Bundlr),
social bookmarking (e.g. Delicious).
• Publications, CV (e.g. LinkedIn, ResearchGate).

22. INSPIRING THROUGH DIALOGUE –
#ORGANELLEWARS

25. This experience has by far been the most
incredible experience of my fifteen year teaching
career. To have your children (my students)
interacting with experts from around the world
and to be excited about learning about the Golgi
Apparatus is unbelievable.
(Science teacher Brad Graba, Illinois)
Brad Graba, http://mrgraba.blogspot.co.uk/2012/10/october-28-2012.html?m=1

26. It was weird and cool at the same time talking to
people in Oxford about what were learning about here
in Mount Vernon. I think sometimes we forget the
world is not just Ohio, but there are different people
everywhere, and social media brings us all together.
(High school student, Ohio)

27. Thank you!
http://www.plantcellbiology.com/resources/ my list of social media and writing resources.
Twitter: @AnneOsterrieder