1. Use Of Links Between My Film
Trailer And My Ancillary
Products

2. In the marketing of a product, linking different elements of
the marketing campaign together is an effective way of
promoting the main product. For example if a poster looked
completely different to a magazine cover based on the film,
the audience would get mixed messages about what the film
is about and its style etc. I have made my products link
together as this will enable the audience who view all my
products to create a clear image of what the product offers
along with noticing recurring themes/ fonts/ styles that will
cause them to think more about what they are seeing and are
then more likely to consider viewing the film.

3. Representation of Genre and Content
Through Combination of Products
One aspect that all three of my products shared was a clear representation of the psychological thriller genre making it clear
to the audience what the nature of the product is that they will be viewing. In the poster and in several moments of the
trailer, the protagonist is seen in a state of peril which reflects the conventional, bleak atmosphere of the film. There is a
scene in the trailer that is very similar to the event depicted in the poster with an agent pointing a weapon at the
protagonist. Not only does this leave the audience on a cliff-hanger, intriguing them to find out what happens but it also
creates a clear link between the two products, emphasising the dramatic nature of the scene. If a reader of the magazine has
previously viewed the trailer, they will recognise the character on the cover as the antagonist of the film. The menacing
portrayal of the antagonist in both products reveals the dark nature of the film relating it back t the genre. The magazine
also promotes how it will reveal more about this character who is only briefly shown in the trailer. This will make the
audience want to read more about the intriguing character they saw in the trailer. A recurring prop in all 3 products is the
white pill pot which is an essential item in the narrative and also relates to the psychological element of the film. The
emphasis of it in the products will cause it to stand out as the key symbol of the film to the audience, making them instantly
associate it with the film in a similar way to Harry Potter’s scar in the Harry Potter franchise for example.

4. Mise-en-Scene
Many of the settings shown throughout the
products such as the ones in the images are
either vague and unknown or in isolation, this
adds to the mysterious nature of the film and
brings across its brand identity. Costume is also
used as an effective means of character
representation as the protagonist is portrayed
in casual clothing both in the trailer and the
poster connoting the idea that he is out of
depth in the desolate locations and events
unfolding around him. Contrastingly, the
antagonist is shown in more formal wear in the
poster and the trailer which highlights his
authority. Because the costume of the
protagonist in the poster highlights him as
vulnerable and the antagonists on the
magazine cover highlights his authority, it
creates a divide between the two products
suggesting they show two different sides of
the same story.

5. Photography and
Cinematography
I also related the style of cinematography in
my trailer to the photography of my ancillary
products. Specifically in the scene shown to
the left with my poster image. The quick
cutting between the close-up shots and the
wide shots represent the psychological
damage done to the protagonist as well as the
situation of isolation he’s in. The blurred
background mixed with a close-up of the pill
pot in the poster similarly adds a distorted
psychological style while also showing the
protagonist in peril. This similar style between
products clearly represents the genre of the
film, therefore appealing to fans of the genre
while also bringing across a recognisable style
and identity to the film. The cinematography
that represents the antagonists superiority is
also shared with the image on the magazine
cover. Making a combined representation of a
conventional villain more effective than a
product could singularly.

6. Fonts and Language
The fonts for the title of the film vary from
product to product but maintain the same
bold sans-serif style within each one. All 3
represent the film’s aggressive nature and
clearly convey the same identity of the film.
The language conveyed in the strapline of
the magazine cover relates in style to some
of the on-screen text shown in the trailer as
they both speak directly to the audience.
This technique causes the audience to think
more deeply about what they are viewing
and encourage their enthusiasm for
watching the film. The language almost
places the audience in the situation of the
characters which positions the film clearly
in the genre and increases audience
awareness that the products are promoting
the same film.

7. ∗ As shown in the analysis of the promotional package for the film Inception I conducted in my
research, different forms of media are more effective in promoting a film than just the trailer
on its own. If someone views the poster for my film, they will be intrigued by the mysterious
scene depicted in the image and would be keen to find out more about the film. They would
therefore be encouraged to watch the trailer which will promote the film in more detail and
give the viewer a more detailed view on the film. The magazine cover, as well as promoting the
film, promotes the content of the magazine which will also give the viewer a more detailed
insight into the film and encourage them to watch it. All the technical areas such as
camerawork, mise-en-scene, font and colour combine across each of the products to reveal the
trademark style of the film that will be easily recognisable between the three, making the style
of the film more memorable to the viewer. The three products also reveal different aspects of
the film to make the audience more informed on it. The narrative in the trailer is shown from
the perspective of the protagonist making him more relatable and giving his side of the story.
However, the poster is mainly focused on the pot of pills creating a detached perspective while
showing the protagonist to be under threat in the background. This will cause the audience to
sympathise ad fear for the character. The magazine cover is focused on the film’s main
antagonist, therefore showing the audience a different perspective of the film. This reveals
how the combination of promotional products can promote the film more widely and
effectively than a single product.
Overall

8. Overall
The brand identity links across my products were successful in
promoting the film as the results of my audience feedback show
that my audience recognised clear links between the products.
This would cause them to actively think more about the film and
therefore evoke more interest and intrigue towards the film in
them than one product could on its own. A key part of the brand
identity of the film is the pill pot which is of vital importance in
each product. This was described as a memorable factor in my
brand identity by members of the audience which shows how its
placement across all 3 products was successful in creating a
brand identity and audience interest.